{"id":216892,"date":"2023-06-12T19:24:56","date_gmt":"2023-06-12T19:24:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=216892"},"modified":"2023-06-12T19:24:56","modified_gmt":"2023-06-12T19:24:56","slug":"zece-momente-care-au-marcat-istoria-de-27-de-ani-a-comertului-modern-local-cronologia-evenimentelor-care-au-schimbat-fata-unei-industrii-de-100-mld-lei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=216892","title":{"rendered":"Zece momente care au marcat istoria de 27 de ani a comer\u0163ului modern local. Cronologia evenimentelor care au schimbat fa\u0163a unei industrii de 100 mld. Lei"},"content":{"rendered":"<p>\n<strong><span style=\"color: rgb(255, 0, 0);\">\u2666&nbsp;<\/span>C\u00e2nd a fost deschis primul magazin?&nbsp;<span style=\"color: rgb(255, 0, 0);\">\u2666&nbsp;<\/span>Cine a f\u0103cut primul miliard de lei profit?&nbsp;<span style=\"color: rgb(255, 0, 0);\">\u2666&nbsp;<\/span>Care a fost prima tranzac\u0163ie de peste 100 mil. euro?<\/strong><\/p>\n<p>\n\u00cen 2022, un an marcat de infla\u0163ie record \u015fi de un consumator mai prudent \u00een achizi\u0163ii, discounterul german Lidl a devenit primul retailer rom\u00e2n din comer\u0163ul alimentar al c\u0103rui profit a dep\u0103\u015fit pragul de 1 mld. lei, dup\u0103 o cre\u015fte de 43%, de aproape dou\u0103 ori mai rapid\u0103 dec\u00e2t cea a cifrei de afaceri.<\/p>\n<p>\nDe altfel, dou\u0103 re\u0163ele \u2013 Kaufland \u015fi Lidl, de\u0163inute de acela\u015fi grup german Schwarz &#8211; \u0163in \u00een spate 70% din tot profitul ob\u0163inut de comer\u0163ul modern local. Cele dou\u0103 lan\u0163uri de magazine sunt de altfel \u015fi primele dou\u0103 din Rom\u00e2nia ca v\u00e2nz\u0103ri, Lidl dep\u0103\u015find Kaufland \u015fi devenind lider dup\u0103 rezultatele din 2020.<\/p>\n<p>\n\u00cen comer\u0163ul modern local, o pia\u0163\u0103 de peste 4.000 de hipermarketuri, supermarketuri, magazine de discount, proximitate modern\u0103 sau cash&#038;carry, exist\u0103 zece re\u0163ele ce au o cifra de afaceri cumulat\u0103 de aproape 100 mld. lei anul trecut, dup\u0103 o cre\u015ftere de 18,5% versus 2021. Profitul total e de circa 2,5 mld. lei, \u0163in\u00e2nd cont c\u0103 dou\u0103 companii sunt pe pierdere. Elimin\u00e2ndu-le pe acestea, el urc\u0103 la 2,8 mld. lei. Num\u0103rul de juc\u0103tori activi \u00een sector continu\u0103 s\u0103 scad\u0103, fa\u0163\u0103 de un maxim de circa 15 acum aproape un deceniu, cea mai recent\u0103 mutare \u00een acest sens fiind v\u00e2nzarea Cora c\u0103tre Carrefour \u00een 2023, tranzac\u0163ie care \u00eenc\u0103 a\u015fteapt\u0103 acordul Consiliului Concuren\u0163ei.<\/p>\n<p>\nPornind de la toate aceste evenimente care au marcat comer\u0163ul modern \u00een 2023 \u2013 v\u00e2nzarea Cora, primul miliard de lei profit f\u0103cut de Lidl \u015fi o cifr\u0103 de afaceri cumulat\u0103 a industriei aproape de nivelul record de 100 mld. lei, ZF a vrut s\u0103 vad\u0103 care sunt momentele care au marcat istoria de 27 de ani a sectorului. \u015ei a identificat zece.&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/21939591\/1\/12-retail.jpg\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/21939591\/1\/12-retail.jpg?height=376&#038;width=640\" style=\"width: 640px; height: 376px;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 2022, un an marcat de infla\u0163ie record \u015fi de un consumator mai prudent \u00een achizi\u0163ii, discounterul german Lidl a devenit primul retailer rom\u00e2n din comer\u0163ul alimentar al c\u0103rui profit a dep\u0103\u015fit pragul de 1 mld. lei, dup\u0103 o cre\u015fte de 43%, de aproape dou\u0103 ori mai rapid\u0103 dec\u00e2t cea a cifrei de afaceri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,7933,474,242],"class_list":["post-216892","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-evenimente","tag-industrie","tag-istorie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216892"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216892\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}