\nMagazinele de tip discount au devenit principalul canal de achizi\u0163ii de bunuri FMCG pentru rom\u00e2ni \u00een primul trimestrul din acest an, acest canal devans\u00e2nd \u00een premier\u0103 hipermarketurile, arat\u0103 o analiz\u0103 a companiei de cercetare de pia\u0163\u0103 GfK.<\/p>\n
\nAceast\u0103 schimbare survine \u00eentr-o perioad\u0103 de infla\u0163ie record, care a dus la sc\u0103derea puterii de cump\u0103rare \u015fi la modificarea comportamentului de consum. Astfel, din cauza scumpirilor pe band\u0103 rulant\u0103, rom\u00e2nii sunt mai aten\u0163i la pre\u0163uri \u015fi la modul \u00een care \u00ee\u015fi cheltuie banii.<\/p>\n
\nMagazinele de tip discount au ajuns s\u0103 aib\u0103 o cot\u0103 de pia\u0163\u0103 \u00een valoare de aproape 28%, conform datelor GfK Consumer Panel. At\u00e2t Lidl \u2013 cel mai mare juc\u0103tor din comer\u0163ul FMCG local \u2013 c\u00e2t \u015fi Penny \u015fi Supeco (concept al Carrefour) au sus\u0163inut cre\u015fterea cu peste 20% a canalului de discount \u00een primul trimestru din acest an, comparativ cu primele trei luni din 2022.<\/p>\n
\n\u00cen ceea ce prive\u015fte segmentul de hipermarketuri, magazine mari, cu zeci de mii de articole la raft, acesta \u015fi-a men\u0163inut cota de pia\u0163\u0103 la 26%.<\/p>\n
\n\u201eDinamica accelerat\u0103 a discounterilor vine pe fondul expansiunii acestora at\u00e2t \u00een ora\u015fele mici, cu mai pu\u0163in de 50.000 de locuitori – unde ace\u015fti juc\u0103tori au s\u0103rit pragul de 35% cot\u0103 de pia\u0163\u0103, c\u00e2t \u015fi \u00een urbanul mare (peste 150.000 de locuitori) \u015fi \u00een Bucuresti & Ilfov – unde hipermarketurile \u015fi supermarketurile pierd teren. \u00cen plus, contextul infla\u0163ionist al ultimului an a f\u0103cut ca shopperii s\u0103 migreze c\u0103tre alternative mai ieftine la produsele pe care obi\u015fnuiau s\u0103 le cumpere, exist\u0103 un fenomen de downtrading generalizat, la nivelul tuturor canalelor de achizi\u0163ii ale gospodariilor\u201d, spune Diana Sc\u0103una\u015fu, consumer panel director \u00een cadrul GfK Romania.<\/p>\n
\nPer total, comer\u0163ul modern a ajuns s\u0103 m\u0103n\u00e2nce peste 75% din banii rom\u00e2nilor, comer\u0163ul tradi\u0163ional continu\u00e2nd s\u0103 piard\u0103 teren.<\/p>\n
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Magazinele de tip discount au devenit principalul canal de achizi\u0163ii de bunuri FMCG pentru rom\u00e2ni \u00een primul trimestrul din acest an, acest canal devans\u00e2nd \u00een premier\u0103 hipermarketurile, arat\u0103 o analiz\u0103 a companiei de cercetare de pia\u0163\u0103 GfK. Aceast\u0103 schimbare survine \u00eentr-o perioad\u0103 de infla\u0163ie record, care a dus la sc\u0103derea puterii de cump\u0103rare \u015fi la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10629,420,173],"class_list":["post-216732","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-discount","tag-hipermarketuri","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216732"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216732\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}