{"id":21668,"date":"2010-07-07T15:45:00","date_gmt":"2010-07-07T15:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=21668"},"modified":"2026-04-02T17:27:04","modified_gmt":"2026-04-02T17:27:04","slug":"rata-de-citirea-a-newsletterelor-in-romania-a-crescut-considerabil-in-2009","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=21668","title":{"rendered":"Rata de citirea a newsletterelor in Romania a crescut considerabil in 2009"},"content":{"rendered":"<p>Astfel, potrivit studiului, rata medie de deschidere a<br \/>\nnewsletterelor in 2009 a fost de 24.78%, rata de clickthrough a<br \/>\ncrescut la 9.84% in 2009, iar clickthrough by opened rate a<br \/>\ninregistrat valori procentuale de 39.72%. Cresterile se datoreaza<br \/>\nimplicarii marketerilor in realizarea de programe de email<br \/>\nmarketing bazate pe segmentare si targetare ce au dus la trimiterea<br \/>\nde mesaje relevante<\/p>\n<p>Fata de anii anteriori, studiul releva o crestere a majoritatii<br \/>\nindicatorilor importanti in email marketing: open rate,<br \/>\nclickthrough rate, precum si o modificare a comportamentului de<br \/>\ncitire.<\/p>\n<p>Astfel, daca in 2008, lunile cu cele mai slabe rate de<br \/>\ndeschidere erau cele de vara (iulie si august), in 2009 acestea au<br \/>\ninregistrat printre cele mai importante cresteri, cu aproximativ<br \/>\n40% si respectiv 36%, inregistrand rate de deschidere de 26% (in<br \/>\niulie) si 25.48% (in august).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rata de deschidere a newsletterelor a crescut considerabil anul trecut, potrivit studiului Indide 2010, realizat de catre White Image, companie ce ofera solutii de email marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[171,18323,18322],"class_list":["post-21668","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-internet","tag-newsletter","tag-white-image"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21668"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21668\/revisions"}],"predecessor-version":[{"id":41338,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21668\/revisions\/41338"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}