{"id":21664,"date":"2010-07-07T14:09:42","date_gmt":"2010-07-07T14:09:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=21664"},"modified":"2026-04-02T17:27:02","modified_gmt":"2026-04-02T17:27:02","slug":"cea-mai-veche-ciocolata-romaneasca-isi-schimba-proprietarul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=21664","title":{"rendered":"Cea mai veche ciocolata romaneasca isi schimba proprietarul"},"content":{"rendered":"<p>Vanzarea include marcile Kandia-Excelent (Rom, Magura, Kandia,<br \/>\nLaura, Sugus, Silvana si altele) si unitatea de productie din<br \/>\nBucuresti. Aproximativ 530 angajati ai Cadbury Romania lucreaza<br \/>\npentru Kandia-Excelent. Kraft Foods va pastra marcile<br \/>\ninternationale ce apartin Cadbury, inclusiv bomboanele Halls.<\/p>\n<p>Aceasta vanzare survine in urma deciziei Comisiei Europene de<br \/>\naprobare a achizitiei Cadbury plc ce a fost conditionata de<br \/>\nrenuntarea la afacerea cu ciocolata, prajituri a Cadbury<br \/>\nKandia-Excelent si Cadbury&#8217;s E. Wedel in Polonia, ce a fost deja<br \/>\nanuntata pe 28 iunie. Ambele vanzari sunt supuse aprobarii Comisiei<br \/>\nEuropene.<\/p>\n<p>Cu un venit anual de aproximativ 48 miliarde de dolari, Kraft<br \/>\nFoods are la nivel global activitati in categoria de snaks-uri,<br \/>\ndulciuri si gustari. Compania, a doua ca marime din industria<br \/>\nalimentara, din lume, este prezenta in peste 160 de tari. Kraft<br \/>\nFoods are pe piata din Romania marci precum Poiana, Milka si<br \/>\nToblerone in categoria de ciocolata, cafeaua Jacobs, Nova Brazilia<br \/>\nsi biscuitii LU.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Foods a anuntat astazi ca a semnat un acord pentru vanzarea afacerii cu ciocolata, prajituri si alte produse zaharoase a Cadbury \u2013 Kandia-Excelent catre Oryxa Capital, un fond international de investitii, pentru o suma ce nu a fost dezvaluita.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[11382,6278,11749],"class_list":["post-21664","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-cadbury","tag-fmcg","tag-kraft-foods"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21664"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21664\/revisions"}],"predecessor-version":[{"id":41334,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21664\/revisions\/41334"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}