{"id":216511,"date":"2023-06-01T13:40:24","date_gmt":"2023-06-01T13:40:24","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=216511"},"modified":"2023-06-01T13:40:24","modified_gmt":"2023-06-01T13:40:24","slug":"povestea-succesului-la-varsta-la-care-alti-copii-se-gandeau-doar-la-jucarii-el-isi-pregatea-viitorul-si-a-deschis-o-afacere-inca-din-liceu-iar-acum-are-deja-un-imperiu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=216511","title":{"rendered":"Povestea succesului. La v\u00e2rsta la care al\u0163i copii se g\u00e2ndeau doar la juc\u0103rii, el \u00ee\u015fi preg\u0103tea viitorul. \u015ei-a deschis o afacere \u00eenc\u0103 din liceu, iar acum are deja un imperiu"},"content":{"rendered":"

\nLa v\u00e2rsta de 8 ani, c\u00e2nd al\u0163i copii nu aveau alt\u0103 grij\u0103 \u00een afara juc\u0103riilor, Nigel Austin \u00ee\u015fi setase deja o traiectorie clar\u0103 pentru viitoarea carier\u0103: retailul. \u00cen liceu a pornit o mic\u0103 afacere cu jachete personalizate, iar de acolo a dezvoltat businessul pas cu pas, p\u00e2n\u0103 l-a transformat \u00eentr-un brand de renume interna\u0163ional.<\/strong><\/p>\n

\nN\u0103scut pe 24 septembrie 1970, Nigel Austin a crescut \u00een Geelong, Victoria, unde tat\u0103l s\u0103u conducea o afacere de import \u015fi distribu\u0163ie de \u00eembr\u0103c\u0103minte numit\u0103 Austin Group, listat\u0103 la burs\u0103, unde Austin \u015fi-a \u00eenceput ini\u0163ial cariera \u015fi a \u00eenv\u0103\u0163at despre industria modei \u00een timpul vacan\u0163elor \u015fcolare. \u00cenc\u0103 de la v\u00e2rsta de 8 ani, el \u015ftia c\u0103 vrea s\u0103 lucreze \u015fi s\u0103 \u00ee\u015fi construiasc\u0103, ulterior, o carier\u0103 \u00een retail.<\/p>\n

\n\u00cen 1988, Nigel Austin a \u00eenceput s\u0103 v\u00e2nd\u0103, la Beckley Markets din Geelong, jachete din denim sp\u0103late cu acid din portbagajul ma\u015finii sale Ford Bronco. \u00cen prima zi, reu\u015fise deja s\u0103 v\u00e2nd\u0103 o jachet\u0103 cu 30 de dolari. S\u0103pt\u0103m\u00e2na urm\u0103toare a reu\u015fit s\u0103 negocieze cu tat\u0103l s\u0103u, care \u00eei furniza produsul brut, \u015fi a ob\u0163inut un pre\u0163 mai mic dup\u0103 ce i-a ar\u0103tat c\u0103 a v\u00e2ndut 20 de jachete, pun\u00e2nd bazele unui mic business promi\u0163\u0103tor.<\/p>\n

\nS-a \u00eenscris ulterior la universitate pentru a studia afaceri, dar a renun\u0163at dup\u0103 un an pentru a se concentra pe businessul s\u0103u \u00een cre\u015ftere. Nu i-a spus tat\u0103lui s\u0103u c\u0103 renun\u0163ase la facultate timp de un an \u00eentreg, moment la care a putut dovedi c\u0103 afacerea lui \u00eenflorise. \u00cen 1991, antreprenorul a deschis primul s\u0103u magazin \u00eentr-un spa\u0163iu modest din Geelong, \u00een spatele unei m\u0103cel\u0103rii.<\/p>\n

\nV\u0103rul s\u0103u, Ashley Hardwick, s-a al\u0103turat afacerii un an mai t\u00e2rziu \u015fi \u00eempreun\u0103 au str\u00e2ns suficien\u0163i bani pentru a deschide mai multe unit\u0103\u0163i, profit\u00e2nd \u00een mare m\u0103sur\u0103 de conexiunile de aprovizionare ale tat\u0103lui s\u0103u. Grupului i-au trebuit cincisprezece ani pentru a se extinde \u00een peste cincizeci de magazine \u00een Australia, iar ast\u0103zi unit\u0103\u0163ile Cotton On se g\u0103sesc \u00een \u00eentreaga lume. Primul magazin interna\u0163ional a fost deschis \u00een Noua Zeeland\u0103 \u015fi ulterior au urmat loca\u0163ii precum Africa de Sud, Malaysia, Hong Kong \u015fi SUA.<\/p>\n

\nAustin \u015fi grupul Cotton On au \u00eenfiin\u0163at \u015fi Cotton On Foundation, pentru a sus\u0163ine sistemul de s\u0103n\u0103tate \u015fi educa\u0163ia \u00een \u0163\u0103ri precum Uganda. Bazele au fost puse dup\u0103 botezul primului s\u0103u fiu \u00een 2007, c\u00e2nd i s-a cerut de c\u0103tre parohia local\u0103 din Geelong s\u0103 fac\u0103 o dona\u0163ie c\u0103tre un centru medical din micul sat Mannya din sudul Ugandei. Banii sunt str\u00e2n\u015fi prin v\u00e2nzarea de produse precum br\u0103\u0163\u0103ri, sticle de ap\u0103 \u015fi gen\u0163i.<\/p>\n

\nFondatorul, care are \u015fase copii, dintre care trei cu fosta sa so\u0163ie, Tania Austin, este c\u0103s\u0103torit \u00een prezent cu Melanie Austin \u015fi se implic\u0103, \u00een paralel cu afacerile, \u015fi \u00een cursele de cai. El de\u0163ine Rosemont Stud, o proprietate de peste 566 de hectare \u00een regiunea Victoria. Logo-ul studioului este o poart\u0103 colorat\u0103 \u00een ro\u015fu \u015fi alb, imagine care a servit ca logo al lan\u0163ului Cotton On \u00een primii ani de activitate.   <\/p>\n

\n <\/p>\n

\nCarte de vizit\u0103<\/span><\/strong><\/span><\/p>\n

\nNigel Austin, fondator, Cotton On<\/strong><\/p>\n

\n1. S-a n\u0103scut pe 24 septembrie 1970;<\/strong><\/span><\/p>\n

\n2. A pornit prima afacere la 18 ani;<\/strong><\/span><\/p>\n

\n3. A studiat afaceri timp de un an, dar a renun\u0163at la facultate pentru a se concentra pe businessul cu haine;<\/strong><\/span><\/p>\n

\n4. \u00cen 1991 a deschis primul magazin;<\/strong><\/span><\/p>\n

\n5. A pus bazele funda\u0163iei omonime companiei;<\/strong><\/span><\/p>\n

\n6. \u00cen paralel cu activitatea antreprenorial\u0103 e pasionat de curse de cai;<\/strong><\/span><\/p>\n

\n7. Este c\u0103s\u0103torit a doua oar\u0103 \u015fi are \u015fase copii.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La v\u00e2rsta de 8 ani, c\u00e2nd al\u0163i copii nu aveau alt\u0103 grij\u0103 \u00een afara juc\u0103riilor, Nigel Austin \u00ee\u015fi setase deja o traiectorie clar\u0103 pentru viitoarea carier\u0103: retailul. \u00cen liceu a pornit o mic\u0103 afacere cu jachete personalizate, iar de acolo a dezvoltat businessul pas cu pas, p\u00e2n\u0103 l-a transformat \u00eentr-un brand de renume interna\u0163ional. N\u0103scut […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[31819,54851,54850],"class_list":["post-216511","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-cotton-on","tag-nigel-austin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216511"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216511\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}