{"id":216486,"date":"2023-05-31T14:40:54","date_gmt":"2023-05-31T14:40:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=216486"},"modified":"2023-05-31T14:40:54","modified_gmt":"2023-05-31T14:40:54","slug":"p-primer-fenomenul-de-crestere-alarmanta-si-necontrolata-a-publicitatii-inselatoare-si-mincinoase-la-suplimentele-alimentare-reprezinta-un-afront-grav-la-adresa-consumatorilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=216486","title":{"rendered":"(P) PRIMER: Fenomenul de cre\u015ftere alarmant\u0103 \u015fi necontrolat\u0103 a publicit\u0103\u0163ii \u00een\u015fel\u0103toare \u015fi mincinoase la suplimentele alimentare, reprezint\u0103 un afront grav la adresa consumatorilor"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<strong>PRIMER \u2013 care reune\u015fte cele mai importante 18 situri de fabrica\u0163ie de medicamente din \u0163ar\u0103 \u2013 <\/strong>atrage aten\u0163ia asupra fenomenului \u00eengrijor\u0103tor de cre\u015ftere alarmant\u0103 \u015fi necontrolat\u0103 a publicit\u0103\u0163ii \u00een\u015fel\u0103toare \u015fi mincinoase la suplimentele alimentare, care reprezint\u0103 o amenin\u0163are grav\u0103 la adresa consumatorilor, a s\u0103n\u0103t\u0103\u0163ii acestora \u015fi a companiilor responsabile care activeaz\u0103 \u00een aceast\u0103 industrie.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen contextul acestei escalad\u0103ri de practici de publicitate periculoase, PRIMER solicit\u0103 autorit\u0103\u0163ilor din domeniu s\u0103 intervin\u0103 de urgen\u0163\u0103 pentru reglementarea publicit\u0103\u0163ii de acest tip, \u00een special \u00een mediul online \u015fi social media.<\/p>\n<p style=\"text-align: justify;\">\n&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<strong>Patronatul Produc\u0103torilor Industriali de Medicamente din Rom\u00e2nia, care asigur\u0103 peste 50% din produsele din aceast\u0103 categorie, <\/strong>dar \u015fi din alte segmente destinate \u00eengrijirii s\u0103n\u0103t\u0103\u0163ii de zi cu zi a rom\u00e2nilor, subliniaz\u0103 faptul c\u0103 aceast\u0103 escaladare de practici de publicitate \u00een\u015fel\u0103toare afecteaz\u0103 toate companiile membre care respect\u0103 \u00een mod riguros legisla\u0163ia \u015fi implicit, regulamentele privind publicitatea specific\u0103 produselor din categoria suplimentelor alimentare.<\/p>\n<p style=\"text-align: justify;\">\nCu toate c\u0103 exist\u0103 o legisla\u0163ie relativ recent\u0103 referitoare la suplimentele alimentare &#8211; <strong>Legea nr. 56\/2021, publicat\u0103 la 1 aprilie 2021 <\/strong>&#8211; care clarific\u0103 institu\u0163iile implicate \u00een notificarea suplimentelor alimentare, <strong>problema major\u0103 const\u0103 \u00een lipsa normelor de aplicare<\/strong>. Chiar daca legea stipula c\u0103 aceste norme trebuie emise \u00een termen de 90 de zile de la publicare, p\u00e2n\u0103 \u00een prezent, dup\u0103 mai bine de 2 ani, acestea nu exist\u0103.<\/p>\n<p style=\"text-align: justify;\">\n<strong>Aceast\u0103 lips\u0103 de norme de aplicare las\u0103 un vid legislativ periculos, iar consecin\u0163ele se resimt \u00een publicitatea \u00een\u015fel\u0103toare \u015fi mincinoas\u0103<\/strong>, care atinge propor\u0163ii care sfideaz\u0103 siguran\u0163\u0103 sanitar\u0103 \u015fi bunul gust al consumatorilor, \u00eenc\u0103lc\u00e2nd totodat\u0103, toate codurile de publicitate aplicabile pentru acest tip de produse, reprezent\u00e2nd \u015fi o amenin\u0163are direct\u0103 la integritatea \u015fi credibilitatea \u00eentregii industrii de suplimente alimentare din Rom\u00e2nia.<\/p>\n<p style=\"text-align: justify;\">\nPrin urmare, <strong>PRIMER solicit\u0103 cu fermitate autorit\u0103\u0163ilor competente s\u0103 intervin\u0103 de urgen\u0163\u0103 pentru reglementarea acestei situa\u0163ii, care devine din ce \u00een ce mai dificil de controlat, prin implementarea <\/strong><strong>unui set de masuri cum ar fi cele de mai jos pe<\/strong><strong>ntru a combate publicitatea periculoas\u0103 la suplimentele alimentare, \u00een normele de aplicare la Legea 56\/<\/strong><strong>20<\/strong><strong>21:<\/strong><\/p>\n<p style=\"text-align: justify;\">\n&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\">\n<strong>limitarea duratei clipurilor publicitare la maximum 60 secunde; <\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea utiliz\u0103rii de testimoniale sau role-play-uri cu medici \u015fi farmaci\u015fti;<\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea formelor de promovare care se bazeaz\u0103 pe recomand\u0103rile unor societ\u0103\u0163i medicale specifice;<\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea utiliz\u0103rii unor expresii precum&nbsp; \u201cbazat pe studii \u015ftiin\u0163ifice\u201d<\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea cit\u0103rii unor studii \u015ftiin\u0163ifice, \u00een cazul \u00een care marca promovat\u0103 nu a participat la acestea;<\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea utiliz\u0103rii de testimoniale sau role-play-uri cu persoane de notorietate sau celebre;<\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea utiliz\u0103rii de testimoniale sau role-play-uri cu persoane care poart\u0103 halat alb, care creeaz\u0103 impresia unei recomand\u0103ri din partea unui medic \/ farmacist;<\/strong><\/li>\n<li style=\"text-align: justify;\">\n<strong>interzicerea utiliz\u0103rii superlativului \u015fi a unor formule exagerate, precum: \u201cmiraculos\u201d, \u201crevolu\u0163ionar\u201d, \u201cinovator\u201d, \u201csalvator\u201d \u2013 sau alte afirma\u0163ii similare. <\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n&nbsp;<\/p>\n<p style=\"text-align: justify;\">\nTotodat\u0103, <strong>PRIMER cere \u00eenfiin\u0163area unei agen\u0163ii specializate \u00een aprobarea con\u0163inutului publicitar<\/strong> \u015fi sanc\u0163ionarea cu amenzi ustur\u0103toare a produc\u0103torilor, investitorilor media sau agen\u0163iilor de publicitate care nu se conformeaz\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen plus, PRIMER <strong>solicit\u0103 o aplicare mai strict\u0103 \u015fi sever\u0103 a legilor \u015fi regulamentelor existente \u00een domeniul publicit\u0103\u0163ii<\/strong>, \u00een special a celor stabilite de Consiliul Na\u0163ional al Audiovizualului (CNA), care sunt adecvate \u00een forma actual\u0103.<\/p>\n<p style=\"text-align: justify;\">\nPRIMER considera c\u0103 toate aceste m\u0103suri sunt imperios necesare pentru a proteja interesele consumatorilor \u015fi pentru a restabili imaginea industriei suplimentelor alimentare.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen acest context, este esen\u0163ial ca <strong>autorit\u0103\u0163ile s\u0103 ac\u0163ioneze rapid \u00een vederea reglement\u0103rii eficiente a publicit\u0103\u0163ii produselor din <\/strong><strong>categoria<\/strong><strong> suplimentelor alimentare, pentru a garanta, astfel, s\u0103n\u0103tatea \u015fi siguran\u0163a consumatorilor \u015fi pentru a stopa aceast\u0103 escaladare a practicilor incorecte<\/strong><strong> si periculoase<\/strong><strong> de publicitate<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\nDin <strong>PRIMER <\/strong>fac parte cele mai importante 18 fabrici de medicamente din \u0163ar\u0103: AC HELCOR, B.BRAUN, BIO-EEL SRL, BIOFARM, FITERMAN PHARMA, GEDEON-RICHTER, INFOMED FLUIDS, LABORMED-ALVOGEN, LAROPHARM, MAGISTRA CC, POLISANO PHARMACEUTICALS, ROPHARMA, SANTA SA, SLAVIA PHARM, TERAPIA \/ SUN PHARMA, TIS PHARMACEUTICAL, VIM SPECTRUM, ZENTIVA.<\/p>\n<p style=\"text-align: justify;\">\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRIMER \u2013 care reune\u015fte cele mai importante 18 situri de fabrica\u0163ie de medicamente din \u0163ar\u0103 \u2013 atrage aten\u0163ia asupra fenomenului \u00eengrijor\u0103tor de cre\u015ftere alarmant\u0103 \u015fi necontrolat\u0103 a publicit\u0103\u0163ii \u00een\u015fel\u0103toare \u015fi mincinoase la suplimentele alimentare, care reprezint\u0103 o amenin\u0163are grav\u0103 la adresa consumatorilor, a s\u0103n\u0103t\u0103\u0163ii acestora \u015fi a companiilor responsabile care activeaz\u0103 \u00een aceast\u0103 industrie. \u00cen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5238,323,6763,205,19218],"class_list":["post-216486","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consumatori","tag-medicamente","tag-publicitate","tag-sanatate","tag-suplimente-alimentare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216486"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216486\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}