\nLan\u0163ul de magazine Profi a \u00eencheiat anul trecut cu afaceri de 11,7 mld. lei (2,4 mld. euro), cu 22% mai mari dec\u00e2t \u00een 2021. Avansul a fost sus\u0163inut de cre\u015fterea num\u0103rului de clien\u0163i \u015fi de expansiune, pe c\u00e2nd co\u015ful mediu a fost afectat de infla\u0163ie.<\/p>\n
\nCompania a inaugurat circa 100 de unit\u0103\u0163i noi \u00een 2022 \u015fi a remodelat alte peste 170, \u00eenchiz\u00e2nd anul cu 1.641 de magazine.<\/p>\n
\nEvolu\u0163ia cifrei de afaceri de anul trecut a fost influen\u0163at\u0103 negativ de o serie de factori, precum restric\u0163iile legate de pandemie, care erau \u00eenc\u0103 \u00een picioare \u00een primul trimestru din 2022, de r\u0103zboiul care a dus la \u00eentreruperi pe lan\u0163ul de aprovizionare, de volatilitatea pre\u0163ului la energie \u015fi de infla\u0163ia record\u201d<\/p>\n
\nTotu\u015fi, au existat \u015fi o serie de factori care au avut impact pozitiv asupra afacerii Profi, respectiv cre\u015fterea num\u0103rului de clien\u0163i, expansiunea re\u0163elei de magazine \u015fi remodelarea unor unit\u0103\u0163i, dezvoltarea facilit\u0103\u0163ilor de reverse factoring, dezvoltarea digital\u0103 (cu lansarea aplica\u0163iei de loialitate) \u015fi automatizarea proceselor.<\/p>\n
\nPentru acest an, compania \u015fi-a bugetat o nou\u0103 cre\u015ftere a cifrei de afaceri, undeva la 15%, pia\u0163a urm\u00e2nd a sta \u00een continuare sub impactul infla\u0163iei, care \u00ee\u015fi pune amprenta asupra puterii de cump\u0103rare.<\/p>\n
\n\u00cen primul trimestru din 2023, v\u00e2nz\u0103rile Profi au crescut cu 25%, avansul venind tot din num\u0103rul de clien\u0163i, pe c\u00e2nd co\u015ful mediu are o valoare cu doar 5% mai mare.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Lan\u0163ul de magazine Profi a \u00eencheiat anul trecut cu afaceri de 11,7 mld. lei (2,4 mld. euro), cu 22% mai mari dec\u00e2t \u00een 2021. Avansul a fost sus\u0163inut de cre\u015fterea num\u0103rului de clien\u0163i \u015fi de expansiune, pe c\u00e2nd co\u015ful mediu a fost afectat de infla\u0163ie. Compania a inaugurat circa 100 de unit\u0103\u0163i noi \u00een 2022 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,235,13250,184,8320,8674],"class_list":["post-216302","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-business","tag-club","tag-inflatie","tag-profi","tag-record"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216302"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216302\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}