{"id":216179,"date":"2023-05-22T15:20:50","date_gmt":"2023-05-22T15:20:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=216179"},"modified":"2023-05-22T15:20:50","modified_gmt":"2023-05-22T15:20:50","slug":"trenduri-care-devin-importante-in-retail-suprafetele-mici-proximitatea-si-ofertele-personalizate-calin-costinas-deputy-ceo-profi-nu-cred-ca-ne-mai-intoarcem-la-modelul-in-care-sa-mergem-la-cumpar","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=216179","title":{"rendered":"Trenduri care devin importante \u00een retail: suprafe\u0163ele mici, proximitatea \u015fi ofertele personalizate. C\u0103lin Costina\u015f, deputy CEO Profi: Nu cred c\u0103 ne mai \u00eentoarcem la modelul \u00een care s\u0103 mergem la cump\u0103r\u0103turi \u00eempreun\u0103 cu familia \u015fi s\u0103 st\u0103m trei ore \u00eentr-un magazin"},"content":{"rendered":"<p>\nC\u0103lin Costina\u015f, deputy CEO al Profi, lan\u0163 de magazine contro\u00adlat de fondul de investi\u0163ii Mid Europa Partners, sus\u0163ine c\u0103 proximitatea, suprafe\u0163ele mici, investi\u0163iile \u00een digitalizare \u015fi ofertele personalizate se num\u0103r\u0103 printre principalele trenduri care vor schimba fa\u0163a retailului&nbsp;\u00een urm\u0103torii ani.<\/p>\n<p>\n\u201cConsider c\u0103 urm\u0103torii doi ani vor fi favoriza\u0163i de pre\u0163. Acolo unde exist\u0103 un pre\u0163 optim va cre\u015fte consumul, iar apoi urmeaz\u0103 proximitatea. Nu cred c\u0103 ne mai \u00eentoarcem la modelul \u00een care s\u0103 mergem la cump\u0103r\u0103turi \u00eempreun\u0103 cu familia \u015fi s\u0103 st\u0103m trei ore \u00eentr-un magazin. Trendul va fi spre proximitate \u015fi suprafe\u0163e mici. De aceea \u015fi hipermarketul merge spre un alt tip de concept \u015fi discout-ul se duce c\u0103tre alt model\u201d, spune C\u0103lin Costina\u015f.<\/p>\n<p>\nInvesti\u0163iile \u00een digitalizare reprezint\u0103 o alt\u0103 tendin\u0163\u0103 pe care oficialiul Profi a adus-o recent \u00een discu\u0163ie, \u00een cadrul evenimentului ZF Retail Summit 2023, estim\u00e2nd c\u0103 acestea vor cre\u015fte at\u00e2t \u00een zona de reducere de costuri de personal, c\u00e2t \u015fi \u00een zona de acurate\u0163e \u015fi forecasting.<\/p>\n<p>\n\u201c\u00cen momentul de fa\u0163\u0103, pe zona de aprovizionare, Profi ruleaz\u0103 un altgoritm cu machine learning care face 16,5 milioane de scenarii de aprovizionare cu carne per noapte. Nu po\u0163i s\u0103 ai dimensiunea aceasta de business, s\u0103 ai rezultate financiare bune, dac\u0103 nu lucrezi cu date \u015fi procese care s\u0103 mearg\u0103 cu AI (Artificial Intelligence-n. red.) \u201d.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte joburile din retail, oficialul Profi sus\u0163ine c\u0103 acestea nu vor dispare, ci vor migra din zona de munc\u0103 de rutin\u0103, care are o valoare ad\u0103ugat\u0103 mic\u0103, spre zona de service.<\/p>\n<p>\nC\u00e2t prive\u015fte zona de marketing, C\u0103lin Costina\u015f consider\u0103 c\u0103 acest instrument va evolua din momentul actual, \u00een care exist\u0103 promo\u0163ii pentru toat\u0103 lumea, la promo\u0163ii dedicate, care la un moment dat vor ajunge p\u00e2n\u0103 la nivel de client, astfel \u00eenc\u00e2t fiecare s\u0103 aib\u0103 o ofert\u0103 personalizat\u0103.<\/p>\n<p>\n<strong>Investi\u0163iile vizate de Profi \u00een 2023<\/strong><\/p>\n<p>\nLan\u0163ul de magazine contro\u00adlat de fondul de investi\u0163ii Mid Europa Partners are pe mas\u0103 un buget de aproape 120 mil. euro anul acesta pentru remodelarea magazinelor existente \u015fi extinderea re\u0163elei cu noi magazine, dar \u015fi pentru investi\u0163ii \u00een tehnologie.<\/p>\n<p>\n\u201cContinu\u0103m investi\u0163iile. Bugetul de anul acesta pentru investi\u0163ii este cuprins \u00eentre 100-120 de milioane de euro. Sigur, fa\u0163\u0103 de anii trecu\u0163i, avem cumva o \u00eemp\u0103r\u0163ire diferit\u0103, pentru c\u0103 facem \u015fi remodelarea magazinelor. Magazinele pe formatul nou pe care l-am dezvoltat performeaz\u0103 foarte bine, peste 30% an\/an, adic\u0103 justific\u0103 investi\u0163ia \u00een remodelarea magazinelor. \u00cen acest context, o parte din bugetul de investi\u0163ii merge \u00een remodelarea magazinelor existente, iar o parte pentru magazine noi. \u00cen paralel investim \u00een tehnologie, \u00een zona de IT\u201d, a spus C\u0103lin Costina\u015f.<\/p>\n<p>\n<strong>Cum merge consumul?<\/strong><\/p>\n<p>\nAnul a \u00eenceput bine. \u00cen primul trimestru suntem pe plus 25% an\/an, semnificativ peste infla\u0163ie. Observ\u0103m c\u0103 exist\u0103 ni\u015fte schimb\u0103ri de comportament la nivelul consumului, \u00een sensul c\u0103 scad un pic volumele, \u015fi mai exist\u0103 o migrare dinspre produsele premium spre produsele medii sau dispre produsele medii spre produsele economic. Cumva infla\u0163ia a obligat clientul s\u0103-\u015fi modifice un pic obiceiul de consum, dar nu radical, sus\u0163ine oficialiul Profi.<\/p>\n<p>\nDin perspectiva infla\u0163iei, C\u0103lin Costina\u015f este de p\u0103rere c\u0103 \u00een perioada urm\u0103toare va \u00eencepe s\u0103 apar\u0103 defla\u0163ia.<\/p>\n<p>\n&#8220;Vedem c\u00e2teva categorii \u00een care pre\u0163urile coboar\u0103. Un exemplu este laptele. Categoriile care au crescut cel mai mult anul trecut, anul acesta vor \u00eencepe s\u0103 scad\u0103. Acesta este trendul&#8221;.<\/p>\n<p>\nProfi este ast\u0103zi una dintre cele mai mari companii din economie, cu afaceri 11,6 mld. lei (2,4 mld. euro) anul trecut, plus 22%. Retailerul a \u00eenchis anul cu 1.641 de magazine deschise \u00een 789 de localit\u0103\u0163i. \u00cen 2022 au fost inaugurate 96 de unit\u0103\u0163i noi \u015fi au fost remodelate alte 177.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u0103lin Costina\u015f, deputy CEO al Profi, lan\u0163 de magazine contro\u00adlat de fondul de investi\u0163ii Mid Europa Partners, sus\u0163ine c\u0103 proximitatea, suprafe\u0163ele mici, investi\u0163iile \u00een digitalizare \u015fi ofertele personalizate se num\u0103r\u0103 printre principalele trenduri care vor schimba fa\u0163a retailului&nbsp;\u00een urm\u0103torii ani. \u201cConsider c\u0103 urm\u0103torii doi ani vor fi favoriza\u0163i de pre\u0163. Acolo unde exist\u0103 un pre\u0163 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[54787,10129,54788,8320,399],"class_list":["post-216179","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-calin-costinas","tag-cumparaturi","tag-deputy-ceo-al-profi","tag-profi","tag-retail"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216179"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216179\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}