\nGroupM, de\u0163inut\u0103 de WPP, una dintre cele mai importante agen\u0163ii de media din lume, a declarat clien\u0163ilor c\u0103 nu mai consider\u0103 Twitter drept un risc pentru utilizatori, la doar c\u00e2teva zile dup\u0103 ce Elon Musk a numit-o pe Linda Yaccarino, un nume de referin\u0163\u0103 \u00een domeniul publicit\u0103\u0163ii, \u00een func\u0163ia de \u015fef al platformei de socializare, raporteaz\u0103 Financial Times.<\/p>\n
\nMusk a anun\u0163at s\u0103pt\u0103m\u00e2na trecut\u0103 c\u0103 a angajat-o pe Yaccarino, fosta \u015fef\u0103 a departamentului de publicitate de la NBCUniversal, pentru a conduce Twitter, \u00een timp ce el r\u0103m\u00e2ne \u00een func\u0163ia de director de tehnologie \u015fi pre\u015fedinte executiv.<\/p>\n
\nMi\u015fcarea a marcat o \u00eencercare de a atrage \u00eenapoi marile agen\u0163ii de publicitate care au p\u0103r\u0103sit platforma din cauza stilului de conducere neortodox al lui Musk \u015fi a moder\u0103rii mai lejere a con\u0163inutului dup\u0103 achizi\u0163ia sa de 44 de miliarde de dolari. Exodul a \u015fters aproximativ 50% din veniturile de 5 miliarde de dolari pe an ale Twitter.<\/p>\n
\n\u00cen noiembrie, GroupM a plasat Twitter \u00een categoria “high risk” din cauza temerilor sale legate de platform\u0103. Dar luni, agen\u0163ia a eliminat aceast\u0103 clasificare, potrivit a trei persoane direct implicate \u00een subiect, o decizie care probabil va \u00eencuraja clien\u0163ii s\u0103 creasc\u0103 din nou cheltuielile pentru publicitate.<\/p>\n
\nGroupM se ab\u0163inuse p\u00e2n\u0103 la o \u201erevenire la normalitate” \u00een ceea ce prive\u015fte cantitatea de con\u0163inut d\u0103un\u0103tor de pe platform\u0103, care a crescut vertiginos dup\u0103 preluarea de c\u0103tre Musk, potrivit unei persoane familiarizate cu discu\u0163iile.<\/p>\n
\nMartin Sorrell, \u015feful S4 Capital, a declarat c\u0103 \u201ede\u015fi este devreme de tras vreo concluzie, numirea Lindei va \u00eencuraja clien\u0163ii s\u0103 foloseasc\u0103 din nou platforma”. El a ad\u0103ugat: \u201eLinda va face diferen\u0163a dac\u0103 i se ofer\u0103 spa\u0163iu de manevr\u0103”.<\/p>\n
\n\u00cen cele \u015fase luni petrecute la c\u00e2rma Twitter, Musk a c\u0103utat ini\u0163ial s\u0103 atrag\u0103 favorurile agen\u0163ilor de publicitate, principala surs\u0103 de venit a platformei, promi\u0163\u00e2ndu-le c\u0103 re\u0163eaua social media nu va deveni un \u201einfern al utilizatorilor”.<\/p>\n
\nCunosc\u0103torii din industrie prezic c\u0103 Yaccarino va reu\u015fi s\u0103 repare rela\u0163iile cu ange\u0163iile de publicitate, remarc\u00e2nd reputa\u0163ia sa de veteran al Madison Avenue \u00een ceea ce prive\u015fte rela\u0163iile puternice de care dispune.<\/p>\n","protected":false},"excerpt":{"rendered":"
GroupM, de\u0163inut\u0103 de WPP, una dintre cele mai importante agen\u0163ii de media din lume, a declarat clien\u0163ilor c\u0103 nu mai consider\u0103 Twitter drept un risc pentru utilizatori, la doar c\u00e2teva zile dup\u0103 ce Elon Musk a numit-o pe Linda Yaccarino, un nume de referin\u0163\u0103 \u00een domeniul publicit\u0103\u0163ii, \u00een func\u0163ia de \u015fef al platformei de socializare, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[96,533,450,6763,268],"class_list":["post-216122","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agenti","tag-mediere","tag-platforma","tag-publicitate","tag-twitter"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216122"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216122\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}