{"id":215953,"date":"2023-05-15T10:47:00","date_gmt":"2023-05-15T10:47:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=215953"},"modified":"2023-05-15T10:47:00","modified_gmt":"2023-05-15T10:47:00","slug":"people-first-cum-inovam-comunicarea-interna","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=215953","title":{"rendered":"People First. Cum inov\u0103m comunicarea intern\u0103"},"content":{"rendered":"

\n\u00centr-o vreme \u00een care accentul se pune, indiferent de domeniu, pe inova\u0163ie, Allianz-\u0162iriac Asigur\u0103ri \u015fi-a propus, \u00eempreun\u0103 cu agen\u0163ia de employee experience Exploratist, s\u0103 aduc\u0103 acest trend \u015fi \u00een rela\u0163ionarea cu echipa, av\u00e2nd ca scop deopotriv\u0103 \u00eembun\u0103t\u0103\u0163irea experien\u0163ei angaja\u0163ilor \u015fi performan\u0163a companiei. La ce metode po\u0163i apela pentru a inova comunicarea intern\u0103?<\/strong><\/p>\n

\n\u201eInova\u0163ia \u00een comunicarea intern\u0103 \u00eembun\u0103t\u0103\u0163e\u015fte calitatea experien\u0163ei angaja\u0163ilor \u00een companie, cre\u015fte nivelul de implicare al acestora \u015fi performan\u0163ele organiza\u0163iei noastre. (…) \u00cen toate ipostazele vie\u0163ii lor, profesionale \u015fi nu numai, oamenii vor s\u0103 se simt\u0103 bine \u015fi s\u0103 rela\u0163ioneze cu ceilal\u0163i. Astfel, \u015fi comunicarea intern\u0103 devine o experien\u0163\u0103. Iar angaja\u0163ii \u00ee\u015fi doresc transparen\u0163\u0103, autenticitate \u015fi flexibilitate \u00een comunicare, vor s\u0103 se simt\u0103 aprecia\u0163i \u015fi aproape de echipa de leadership\u201d, spune Anelis Baciu, Communication Coordinator, Allianz-\u0162iriac Asigur\u0103ri.<\/p>\n

\n\u00cempreun\u0103 cu Exploratist, compania a dezvoltat solu\u0163ii de comunicare inovatoare \u015fi de impact, sub forma unor evenimente de tip talk-show\/town-hall \u015fi podcast, realizate \u00eentr-un spa\u0163iu de tip studio, \u00een format online sau hibrid. \u00cen cadrul acestora sunt tratate subiecte importante pentru angaja\u0163i \u015fi companie, cum ar fi retrospectiva anului anterior, comunicarea strategiei, a planurilor \u015fi obiectivelor de business, dar \u015fi m\u0103surile \u015fi ini\u0163iativele ai c\u0103ror beneficiari direc\u0163i sunt, cum ar fi mutarea \u00eentr-un nou sediu, noi servicii \u015fi facilit\u0103\u0163i \u015fi altele. Anelis Baciu spune c\u0103, fa\u0163\u0103 de instrumentele clasice de comunicare, aceste evenimente se bucur\u0103, prin inova\u0163ie, accesibilitate \u015fi engagement, de o rat\u0103 mult mai mare de participare, \u00een compara\u0163ie cu instrumentele clasice. \u201eAstfel realizat\u0103, comunicarea intern\u0103 atinge scopuri multiple. La nivel de echip\u0103, sunt consolidate sentimentul de apartenen\u0163\u0103 \u015fi conexiunile dintre oameni. La nivel de companie, angaja\u0163ii \u00een\u0163eleg mai bine informa\u0163iile de business, ceea ce asigur\u0103 cre\u015fterea nivelului de engagement \u015fi de implicare emo\u0163ional\u0103 a angaja\u0163ilor \u00een \u00eendeplinirea obiectivelor companiei, precum \u015fi alinierea acestora la valorile \u015fi la cultura organiza\u0163ional\u0103. Elementul de creativitate al acestor evenimente a generat un scor NPS superior evenimentelor anterioare pe teme similare \u015fi un grad de participare mai ridicat.\u201d<\/p>\n

\nLa aceste evenimente particip\u0103 deopotriv\u0103 liderii companiei, speakeri motiva\u0163ionali \u015fi moderatori cunoscu\u0163i, iar printre discu\u0163ii sunt intercalate \u015fi momente de divertisment. \u201eEste eficient ca \u015fi temele de business importante s\u0103 fie abordate printr-o comunicare deschis\u0103, informal\u0103, uman\u0103, care s\u0103-i fac\u0103 pe angaja\u0163i s\u0103 se simt\u0103 inclu\u015fi, v\u0103zu\u0163i, conecta\u0163i, aprecia\u0163i.\u201d<\/p>\n

\nPentru a desf\u0103\u015fura eficient aceste proiecte, compania a amenajat \u00een noul sediu din \u0162iriac Tower propriul studio, dotat cu echipamentul necesar. Evenimentele sunt filmate \u015fi transmise, live sau \u00eenregistrate, prin platforma Vimeo sau Digital Stage \u2013 platforma digital\u0103 pentru evenimente online pus\u0103 la dispozi\u0163ie de Exploratist, care ofer\u0103 o infrastructur\u0103 adecvat\u0103 pentru utilizarea a numeroase instrumente de engagement \u015fi personalizare. \u201eDe exemplu, film\u0103rile pot fi realizate \u00een chroma, ceea ce permite imaginarea unor decoruri virtuale diverse, adaptate scopului \u015fi temei evenimentului. Colegii pot participa la quizuri \u015fi le pot adresa speakerilor \u00eentreb\u0103ri, live\u201d, explic\u0103 reprezentanta Allianz-\u0162iriac Asigur\u0103ri.<\/p>\n

\n\u201eCre\u0103m experien\u0163e de comunicare intern\u0103 autentic\u0103, prin care captiv\u0103m aten\u0163ia angaja\u0163ilor \u015fi le trezim interesul pentru teme de business importante. Cum facem acest lucru? Mergem direct la inim\u0103, ca s\u0103 deschidem mintea: umaniz\u0103m discu\u0163iile de business, conect\u0103m valorile angaja\u0163ilor la obiectivele organiza\u0163iei, construim rela\u0163ii str\u00e2nse \u00eentre colegi, cre\u0103m un dialog direct \u00eentre lideri \u015fi echip\u0103. Astfel, angaja\u0163ii se identific\u0103 cu problematicile discutate, sunt \u00eencrez\u0103tori \u00een deciziile \u015fi obiectivele organiza\u0163iei, se simt inclu\u015fi \u015fi valoriza\u0163i, ceea ce \u00eei motiveaz\u0103, \u00eei energizeaz\u0103 \u015fi \u00eei inspir\u0103 s\u0103 contribuie \u00een mod eficient la succesul comun. Rezultatele ob\u0163inute \u015fi testimonialele entuziaste ale angaja\u0163ilor ne dau \u00eencrederea \u015fi bucuria de a continua s\u0103 inov\u0103m \u015fi s\u0103 cre\u0103m cele mai bune solu\u0163ii de employee experience pentru clien\u0163ii no\u015ftri”, spune, la r\u00e2ndul s\u0103u, Mirela T\u0103nase, Senior Partner, Strategy & Sales, Exploratist.
\n\"\"<\/p>\n

\n\u201e\u00cen toate ipostazele vie\u0163ii lor, profesionale \u015fi nu numai, oamenii vor s\u0103  se simt\u0103 bine \u015fi s\u0103 rela\u0163ioneze cu ceilal\u0163i. Astfel, \u015fi comunicarea intern\u0103 devine o experien\u0163\u0103. Iar angaja\u0163ii \u00ee\u015fi doresc transparen\u0163\u0103, autenticitate \u015fi flexibilitate \u00een comunicare, vor s\u0103 se simt\u0103 aprecia\u0163i \u015fi aproape de echipa de leadership.\u201d<\/em><\/strong><\/span><\/p>\n

\nAnelis Baciu, Communication Coordinator, Allianz-\u0162iriac Asigur\u0103ri<\/strong><\/span><\/p>\n

\n\"\"<\/span><\/p>\n

\n\u201eCre\u0103m experien\u0163e de comunicare intern\u0103 autentic\u0103, prin care captiv\u0103m aten\u0163ia angaja\u0163ilor \u015fi le trezim interesul pentru teme de business importante. Cum facem acest lucru? Mergem direct la inim\u0103, ca s\u0103 deschidem mintea: umaniz\u0103m discu\u0163iile de business, conect\u0103m valorile angaja\u0163ilor la obiectivele organiza\u0163iei, construim rela\u0163ii str\u00e2nse \u00eentre colegi, cre\u0103m un dialog direct \u00eentre lideri \u015fi echip\u0103.\u201d <\/em><\/strong><\/span><\/p>\n

\nMirela T\u0103nase, Senior Partner, Strategy & Sales, Exploratist<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00centr-o vreme \u00een care accentul se pune, indiferent de domeniu, pe inova\u0163ie, Allianz-\u0162iriac Asigur\u0103ri \u015fi-a propus, \u00eempreun\u0103 cu agen\u0163ia de employee experience Exploratist, s\u0103 aduc\u0103 acest trend \u015fi \u00een rela\u0163ionarea cu echipa, av\u00e2nd ca scop deopotriv\u0103 \u00eembun\u0103t\u0103\u0163irea experien\u0163ei angaja\u0163ilor \u015fi performan\u0163a companiei. La ce metode po\u0163i apela pentru a inova comunicarea intern\u0103? \u201eInova\u0163ia \u00een comunicarea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,49930,7218,512],"tags":[329,192,331,49154,54519,265,49927],"class_list":["post-215953","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-people-first","category-resurse-umane","category-revista-bm","tag-allianz-tiriac","tag-angajati","tag-asigurari","tag-brand-story","tag-comunicarea-interna","tag-inovatie","tag-people-first"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215953"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215953\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}