\nElon Musk a declarat c\u0103 a angajat un nou director executiv al Twitter, care va \u00eencepe s\u0103 conduc\u0103 platforma de socializare \u00een \u015fase s\u0103pt\u0103m\u00e2ni.<\/p>\n
\nMiliardarul a ocupat func\u0163ia de director executiv al Twitter de c\u00e2nd a achizi\u0163ionat compania, \u00een valoare de 44 de miliarde de dolari, \u00een octombrie, dar a semnalat c\u0103 pozi\u0163ia sa va fi temporar\u0103. Musk a scris joi pe Twitter: “Sunt entuziasmat s\u0103 anun\u0163 c\u0103 am angajat un nou CEO pentru X\/Twitter. Ea va \u00eencepe \u00een ~6 s\u0103pt\u0103m\u00e2ni!”.<\/p>\n
\nEl a ad\u0103ugat c\u0103 va trece la func\u0163ia de pre\u015fedinte executiv \u015fi director de tehnologie, “superviz\u00e2nd produsul, software-ul \u015fi sysops [opera\u0163iuni de sistem]”. El nu a numit persoana pe care inten\u0163ioneaz\u0103 s\u0103 o numeasc\u0103 \u00een func\u0163ia de director executiv.<\/p>\n
\nLinda Yaccarino, \u015fefa departamentului de publicitate al NBCUniversal, \u015fi Musk sunt \u00een discu\u0163ii, dup\u0103 ce Wall Street Journal a relatat c\u0103 aceasta se afl\u0103 \u00een discu\u0163ii pentru acest post. Yaccarino nu a r\u0103spuns la un e-mail prin care se solicitau comentarii.<\/p>\n
\nMusk \u015fi Yaccarino au ap\u0103rut recent \u00eempreun\u0103 la o conferin\u0163\u0103 din Miami, unde au \u0163inut un discurs intitulat “Twitter 2.0: De la conversa\u0163ii la parteneriate”. Cei doi p\u0103reau s\u0103 aib\u0103 o rela\u0163ie bun\u0103 pe scen\u0103, Yaccarino d\u00e2nd dovad\u0103 de sim\u0163 al spectacolului, potrivit persoanelor care au asistat la prezentare.<\/p>\n
\nAnun\u0163ul vine \u00een contextul \u00een care ac\u0163ionarii Tesla, produc\u0103torul de ma\u015fini electrice pe care Musk \u00eel conduce de asemenea, au exercitat presiuni tot mai mari asupra acestuia pentru a se concentra din nou asupra acestei companii, ale c\u0103rei ac\u0163iuni au sc\u0103zut cu 30% \u00een ultimul an. Ac\u0163iunile Tesla au urcat cu aproximativ 2% la aflarea ve\u015ftii despre \u015feful de la Twitter.<\/p>\n
\nDe asemenea, investitorii \u015fi bancherii de la Twitter au dorit ca Musk s\u0103 selecteze o nou\u0103 conducere c\u00e2t mai cur\u00e2nd posibil, potrivit unor persoane familiarizate cu aceast\u0103 chestiune.<\/p>\n
\nYaccarino, pre\u015fedinte al departamentului de publicitate \u015fi parteneriate globale la NBCU, lucreaz\u0103 la NBCU de mai bine de zece ani, unde a fost un sus\u0163in\u0103tor al industriei pentru g\u0103sirea unor modalit\u0103\u0163i mai bune de m\u0103surare a eficien\u0163ei publicit\u0103\u0163ii. \u00cen calitate de \u015fef\u0103 a v\u00e2nz\u0103rilor de publicitate la NBCU, ea a avut un rol esen\u0163ial \u00een lansarea serviciului de streaming Peacock al companiei, sus\u0163inut de publicitate.<\/p>\n
\nYaccarino, care supravegheaz\u0103 venituri anuale din publicitate de aproximativ 13 miliarde de dolari, este cunoscut\u0103 pentru rela\u0163ia sa str\u00e2ns\u0103 cu comercian\u0163ii \u015fi agen\u0163iile de publicitate. Doamna Yaccarino are reputa\u0163ia de a folosi tactici de negociere dure, iar cump\u0103r\u0103torii de media au descris-o drept “ciocanul de catifea”.<\/p>\n","protected":false},"excerpt":{"rendered":"
Elon Musk a declarat c\u0103 a angajat un nou director executiv al Twitter, care va \u00eencepe s\u0103 conduc\u0103 platforma de socializare \u00een \u015fase s\u0103pt\u0103m\u00e2ni. Miliardarul a ocupat func\u0163ia de director executiv al Twitter de c\u00e2nd a achizi\u0163ionat compania, \u00een valoare de 44 de miliarde de dolari, \u00een octombrie, dar a semnalat c\u0103 pozi\u0163ia sa va […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6763,268],"class_list":["post-215837","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-publicitate","tag-twitter"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215837"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215837\/revisions"}],"predecessor-version":[{"id":215847,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215837\/revisions\/215847"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}