{"id":215533,"date":"2023-05-02T18:51:10","date_gmt":"2023-05-02T18:51:10","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=215533"},"modified":"2023-05-02T18:51:10","modified_gmt":"2023-05-02T18:51:10","slug":"surpriza-ce-se-intampla-cu-magazinele-profi-si-auchan-din-romania-4","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=215533","title":{"rendered":"Surpriz\u0103: Ce se \u00eent\u00e2mpl\u0103 cu magazinele Profi \u015fi Auchan din Rom\u00e2nia"},"content":{"rendered":"<p>\nLan\u0163urile de retail modern Profi \u015fi Auchan au \u00eencheiat recent un parteneriat pentru negocieri comune cu mari furnizori, av\u00e2nd drept scop cre\u015fterea puterii de negociere a celor dou\u0103 re\u0163ele, \u00een avantajul consumatorilor finali.<\/p>\n<p>\n\u201cConsider\u0103m oportun s\u0103 folosim volumele noastre cumulate \u00een negocierile cu furnizorii cu cifre de afaceri foarte mari. Este &nbsp;o evolu\u0163ie normal\u0103 ca doi retaileri s\u0103 \u00ee\u015fi pun\u0103 la un loc volumele de achizi\u0163ii pentru a crea forme de alian\u0163e care s\u0103 le permit\u0103 s\u0103 concureze \u015fi mai eficient marile re\u0163ele de retail alimentar \u015fi s\u0103 asigure pre\u0163uri mai bune pentru clien\u0163i, mai cu seam\u0103 \u00een aceast\u0103 conjunctur\u0103 infla\u0163ionist\u0103,\u201d explic\u0103 Ga\u00ebtan Pacton, directorul general Profi.<\/p>\n<p>\nCu excep\u0163ia negocierii \u00eempreun\u0103 cu un num\u0103r limitat de mari furnizori, \u00een cea mai mare parte interna\u0163ionali, a unor anumite condi\u0163ii comerciale de achizi\u0163ie \u00een cadrul parteneriatului, Profi \u015fi Auchan vor continua s\u0103 evolueze separat pe pia\u0163\u0103, ca doi concuren\u0163i redutabili.<\/p>\n<p>\nTotodat\u0103, fa\u0163\u0103 de to\u0163i ceilal\u0163i furnizori, cei doi retaileri se vor comporta independent, ca \u015fi p\u00e2n\u0103 acum.<\/p>\n<p>\n\u201cO alian\u0163\u0103 de negociere este un lucru normal \u00een peisajul comer\u0163ului modern. Miza este una important\u0103 pentru to\u0163i, mai ales \u00een aceast\u0103 perioad\u0103: protejarea puterii de cump\u0103rare a clien\u0163ilor no\u015ftri\u201d, adaug\u0103 Ionu\u0163 Ardeleanu, directorul general Auchan.<\/p>\n<p>\nProiectul a fost conceput pornind de la parteneriate similare de pe pie\u0163e de retail mai mature \u015fi respect\u0103 cerin\u0163ele legale \u00een materie de protejare a concuren\u0163ei.<\/p>\n<p>\nProfi, lan\u0163 de magazine contro\u00adlat de fondul de investi\u0163ii Mid Europa Partners, are 1,2 milioane de clien\u0163i pe zi \u00een re\u0163eaua care ajunge la peste 1.645 de magazine prezente \u00een mai bine de 790 de localit\u0103\u0163i urbane \u015fi rurale.<\/p>\n<p>\nCu afaceri de de 11,6 miliarde lei, Profi ocup\u0103 locul trei \u00een retailul rom\u00e2nesc.<\/p>\n<p>\nAuchan Rom\u00e2nia are \u00een portofoliu 327 de magazine, cuprinz\u00e2nd 33 de hipermarketuri, 7 supermarketuri \u015fi 287 de magazine de ultra-proximitate MyAuchan, din care peste 270 \u00een sta\u0163iile Petrom, c\u00e2t \u015fi magazinul online auchan.ro.<\/p>\n<p>\n\u00cen 2021, afacerile Auchan Rom\u00e2nia au trecut de 1,2 miliarde de euro.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u0163urile de retail modern Profi \u015fi Auchan au \u00eencheiat recent un parteneriat pentru negocieri comune cu mari furnizori, av\u00e2nd drept scop cre\u015fterea puterii de negociere a celor dou\u0103 re\u0163ele, \u00een avantajul consumatorilor finali. \u201cConsider\u0103m oportun s\u0103 folosim volumele noastre cumulate \u00een negocierile cu furnizorii cu cifre de afaceri foarte mari. Este &nbsp;o evolu\u0163ie normal\u0103 ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7255,4172,8445,9821,431,556,8320],"class_list":["post-215533","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-auchan","tag-cifre","tag-ieftin","tag-negociere","tag-negocieri","tag-parteneriat","tag-profi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215533"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215533\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}