\nLan\u0163ul de cafenele 5 to go, cel mai extins juc\u0103tor de pe pia\u0163a local\u0103 a cafenelelor, a deschis aproape 50 de unit\u0103\u0163i de la \u00eenceputul anului \u015fi urmeaz\u0103 s\u0103 ating\u0103 pragul de 500 de cafenele, din care aproape jum\u0103tate se g\u0103sesc \u00een Bucure\u015fti, arat\u0103 datele transmise joi de oficialii companiei.<\/p>\n
\n\u00cen perioada ianuarie-martie 2023, afacerile la nivelul grupului au atins 11,5 mil. euro, iar planurile de expansiune continu\u0103.<\/p>\n
\n\u201eObiectivele principale setate pentru acest an sunt cre\u015fterea cifrei de afaceri \u015fi a cotei de pia\u0163\u0103, iar acest lucru \u00eel vom ob\u0163ine p\u0103str\u00e2nd ritmul accelerat de dezvoltare regional\u0103, dar \u015fi prin diversificarea ofertei din cafenele, care s\u0103 creeze noi oportunit\u0103\u0163i de consum pentru produsele noastre \u015fi s\u0103 ofere mai multe motive de a intra \u00eentr-o cafenea 5 to go\u201d, spune Radu Savopol, cofondator 5 to go.<\/p>\n
\nAnul trecut, afacerile la nivelul grupului au dep\u0103\u015fit 30 milioane euro, o cre\u015ftere de dou\u0103 ori mai mare fa\u0163\u0103 de anul 2021 \u015fi peste a\u015ftept\u0103rile setate la \u00eenceput de an de c\u0103tre companie.<\/p>\n
\nPotrivit unui studiu realizat de Reveal Marketing Research, notorietatea brandului a ajuns la 72% la nivel na\u0163ional \u015fi 93% la nivelul Capitalei, fa\u0163\u0103 de 63% na\u0163ional, respectiv 90% \u00een Bucure\u015fti \u00eenregistrate \u00een urm\u0103 cu un an.<\/p>\n
\n\u00cen plus, se remarc\u0103 un grad de cunoa\u015ftere a brandului semnificativ mai mare, de 86%, \u00een r\u00e2ndul tinerilor cu v\u00e2rste \u00eentre 18-24 de ani.<\/p>\n
\nPe l\u00e2ng\u0103 notorietatea \u00een cre\u015ftere la nivelul brandului, studiul indic\u0103 un trend cresc\u0103tor \u015fi \u00een ceea ce prive\u015fte inten\u0163ia de a cump\u0103ra de la 5 to go \u00een viitor, la 74% dintre responden\u0163i fa\u0163\u0103 de 72% \u00een 2022. Conform aceleia\u015fi cercet\u0103ri, top motive pentru care consumatorii aleg 5 to go sunt calitatea produselor (52%), gustul (40%), proximitatea (38%), faptul c\u0103 le place brandul (37%) \u015fi pre\u0163ul (32%).<\/p>\n
\n\u201eAm crezut \u00eentotdeauna \u00een importan\u0163a construirii unei rela\u0163ii solide cu consumatorii, iar pentru asta suntem \u00eentotdeauna aten\u0163i la feedbackul lor. Loialitatea clien\u0163ilor no\u015ftri \u015fi nivelul de notorietate pe care l-am atins se datoreaz\u0103 \u00eenainte de toate politicii centrate pe consumator \u015fi actualiz\u0103rii permanente a strategiei de business, prin care ne propunem s\u0103 oferim o experien\u0163\u0103 pl\u0103cut\u0103, adaptat\u0103 evolu\u0163iei pie\u0163ei, oric\u0103rui client care trece pragul cafenelelor noastre\u201d, adaug\u0103 Radu Savopol.<\/p>\n
\nCompania urm\u0103re\u015fte dezvoltarea masiv\u0103 la nivel na\u0163ional \u015fi interna\u0163ional. \u00cen perioada imediat urm\u0103toare, acest lucru se va concretiza \u015fi prin deschiderea a dou\u0103 noi loca\u0163ii \u00een Ungaria, unde \u00een 2022 a fost deschis\u0103 prima cafenea, devenind astfel a patra pia\u0163\u0103 interna\u0163ional\u0103, al\u0103turi de Marea Britanie, Fran\u0163a \u015fi Belgia.<\/p>\n
\nBusinessul 5 to go a luat na\u015ftere \u00een 2015, iar \u00een prezent se apropie de pragul de 500 de unit\u0103\u0163i, fiind cel mai mare lan\u0163 de cafenele din Europa de Est, dar \u015fi cea mai accesat\u0103 franciz\u0103 din Rom\u00e2nia.<\/p>\n
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Lan\u0163ul de cafenele 5 to go, cel mai extins juc\u0103tor de pe pia\u0163a local\u0103 a cafenelelor, a deschis aproape 50 de unit\u0103\u0163i de la \u00eenceputul anului \u015fi urmeaz\u0103 s\u0103 ating\u0103 pragul de 500 de cafenele, din care aproape jum\u0103tate se g\u0103sesc \u00een Bucure\u015fti, arat\u0103 datele transmise joi de oficialii companiei. \u00cen perioada ianuarie-martie 2023, afacerile […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47646,32891,6551,83,274,15645],"class_list":["post-215172","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-5-to-go","tag-accelerare","tag-cafenele","tag-deschidere","tag-incepere","tag-prag"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215172"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215172\/revisions"}],"predecessor-version":[{"id":215194,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/215172\/revisions\/215194"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}