{"id":214886,"date":"2023-04-10T10:37:00","date_gmt":"2023-04-10T10:37:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214886"},"modified":"2023-04-10T10:37:00","modified_gmt":"2023-04-10T10:37:00","slug":"brand-story-comunicarea-interna-pilon-in-buna-functionare-a-echipelor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214886","title":{"rendered":"BRAND STORY. Comunicarea intern\u0103, pilon \u00een buna func\u0163ionare a echipelor"},"content":{"rendered":"

\nDincolo de ofertele salariale \u015fi pachetele de beneficii, un aspect important care contribuie la consolidarea rela\u0163iei dintre o organiza\u0163ie \u015fi angaja\u0163i este comunicarea intern\u0103, menit\u0103 s\u0103 le ofere acestora o experien\u0163\u0103 bun\u0103 \u00een cadrul companiei. Pentru planificarea \u015fi implementarea unor experien\u0163e pozitive pentru angaja\u0163i, Coca-Cola HBC Rom\u00e2nia <\/strong>colaboreaz\u0103 cu un partener cu expertiz\u0103: Exploratist.<\/strong><\/p>\n

\n\u201ePe l\u00e2ng\u0103 o foarte bun\u0103 cunoa\u015ftere \u015fi \u00een\u0163elegere a domeniului lor de activitate, o echip\u0103 extern\u0103 a unei agen\u0163ii de employee experience are capacitatea de a dezvolta rapid solu\u0163ii eficiente, iar Exploratist completeaz\u0103 \u00een mod natural nevoia noastr\u0103 de resurse \u00een acest sens. De asemenea, agen\u0163ia ne ofer\u0103 servicii integrate, av\u00e2nd acces la o varietate de alte resurse, instrumente \u015fi tehnologii\u201d, spune Alice Nichita, Corporate Affairs & Sustainability Director, Coca-Cola HBC Rom\u00e2nia.<\/p>\n

\nPotrivit ei, este important ca agen\u0163ia cu care lucrezi s\u0103 \u00een\u0163eleag\u0103 obiectivele de business ale companiei \u015fi s\u0103 fie un partener real \u00een \u00eendeplinirea lor. \u00cen cazul comunic\u0103rii interne, este nevoie de o \u00een\u0163elegere foarte bun\u0103 a culturii organiza\u0163ionale \u015fi a particularit\u0103\u0163ilor care definesc echipele interne \u2013 \u00een cazul Coca-Cola HBC Rom\u00e2nia exist\u00e2nd 1.500 de colegi \u00een toat\u0103 \u0163ara, care lucreaz\u0103 \u00een v\u00e2nz\u0103ri, fabrici sau biroul din Bucure\u015fti \u2013 pentru a putea dezvolta concepte de comunicare personalizate \u015fi atractive pentru fiecare categorie de public intern \u015fi adaptate pentru anumite canale. \u201eAvem nevoie de expertiz\u0103, creativitate, inova\u0163ie, rapiditate \u015fi flexibilitate \u00een implementarea proiectelor, \u0163in\u00e2nd cont de mediul dinamic \u00een care ne desf\u0103\u015fur\u0103m activitatea.\u201d<\/p>\n

\nLa r\u00e2ndul s\u0103u, Mirela T\u0103nase, Senior Partner Enterprise and Strategic Accounts, Exploratist, spune despre comunicarea intern\u0103 eficient\u0103 c\u0103 este \u201einstrumentul cheie cu care cre\u0103m un brand de angajator credibil \u015fi sus\u0163inem o cultur\u0103 organiza\u0163ional\u0103 bazat\u0103 pe \u00eencredere, transparen\u0163\u0103 \u015fi dialog \u2013 elemente foarte importante pentru a asigura calitate \u00een zona de employee experience, care s\u0103 atrag\u0103 talente de top \u015fi s\u0103 le ofere condi\u0163ii pentru a performa \u00een organiza\u0163ie. Parteneriatul cu Coca-Cola HBC Rom\u00e2nia ne ofer\u0103 \u00eenc\u0103 un cadru propice pentru a crea solu\u0163ii de employee experience eficiente \u015fi ingenioase, sub umbrela unor valori comune.  Grija fa\u0163\u0103 de oameni ne face ca, \u00eempreun\u0103, s\u0103-i punem pe oameni pe primul loc, \u00een fiecare zi!\u201d<\/p>\n

\n\"\"<\/p>\n

\n\u201eComunicarea intern\u0103 eficient\u0103 este instrumentul cheie cu care cre\u0103m un brand de angajator credibil \u015fi sus\u0163inem o cultur\u0103 organiza\u0163ional\u0103 bazat\u0103 pe \u00eencredere, transparen\u0163\u0103 \u015fi dialog \u2013 elemente foarte importante pentru a asigura calitate \u00een zona de employee experience , care s\u0103 atrag\u0103 talente de top \u015fi s\u0103 le ofere condi\u0163ii pentru a performa \u00een organiza\u0163ie.\u201d <\/em><\/strong><\/span><\/p>\n

\nMirela T\u0103nase, Senior Partner Enterprise and Strategic Accounts, Exploratist<\/span><\/strong><\/p>\n

\n

\nAlice Nichita mai subliniaz\u0103 c\u0103 un brand puternic de angajator are la baz\u0103 o foarte bun\u0103 experien\u0163\u0103 a angaja\u0163ilor \u00een toate etapele pe care ace\u015ftia le parcurg \u00een companie. \u201eComunicarea intern\u0103 are un rol esen\u0163ial \u00een tot acest parcurs. Comunicarea intern\u0103 eficient\u0103 promoveaz\u0103 valorile, misiunea \u015fi viziunea organiza\u0163iei \u015fi creeaz\u0103 o cultur\u0103 organiza\u0163ional\u0103 solid\u0103, bazat\u0103 pe \u00eencredere \u015fi respect.\u201d<\/p>\n

\nEste foarte important ca angaja\u0163ii s\u0103 \u00een\u0163eleag\u0103 scopul companiei \u015fi obiectivele de business. \u201e\u00centotdeauna c\u0103ut\u0103m s\u0103-i inform\u0103m pe angaja\u0163i despre proiectele \u015fi ini\u0163iativele noastre \u00eentr-un mod care s\u0103 le capteze aten\u0163ia, s\u0103 le trezeasc\u0103 interesul \u015fi s\u0103-i determine s\u0103 se implice \u015fi s\u0103 contribuie. A\u015fadar, comunicarea intern\u0103 cre\u015fte calitatea experien\u0163ei angaja\u0163ilor \u00een companie \u015fi joac\u0103 un rol important \u00een construirea unui brand puternic de angajator. Iar echipa Exploratist ne ajut\u0103 s\u0103 cre\u0103m  aceast\u0103 comunicare de impact, care s\u0103-i inspire pe angaja\u0163ii no\u015ftri \u015fi s\u0103-i aduc\u0103 mai aproape de brandul \u015fi de cultura Coca-Cola HBC.\u201d<\/p>\n

\nColaborarea dintre cele dou\u0103 companii a \u00eenceput din 2017. \u201eDin anul 2022, Exploratist a devenit agen\u0163ia noastr\u0103 \u015fi consider\u0103m c\u0103 fac parte din echipa noastr\u0103 extins\u0103, oferindu-ne suport \u00een dezvoltarea a numeroase proiecte de employer branding \u015fi comunicare intern\u0103 menite s\u0103 consolideze imaginea de angajator a companiei \u015fi s\u0103 le creeze angaja\u0163ilor o c\u00e2t mai bun\u0103 experien\u0163\u0103. \u00cen proiectele de employer branding, Exploratist a propus solu\u0163ii ingenioase \u015fi eficiente pentru a promova  mediul nostru de lucru \u015fi cultura intern\u0103, at\u00e2t \u00een social media, c\u00e2t \u015fi prin campanii de outdoor sau la t\u00e2rguri de locuri de munc\u0103. \u00cempreun\u0103 am planificat \u015fi organizat evenimente interne, cum ar fi cele de recunoa\u015ftere a meritelor sau de dezvoltare a carierei.\u201d De asemenea, am lucrat \u00eempreun\u0103 la dezvoltarea unor campanii integrate de comunicare specifice nevoilor anumitor departamente \u015fi la implementarea unor proiecte speciale, pe  teme de interes precum sustenabilitatea \u015fi \u00eenv\u0103\u0163area continu\u0103.<\/p>\n

\nUn exemplu de colaborare de succes a fost Conferin\u0163a Na\u0163ional\u0103 de V\u00e2nz\u0103ri \u015fi Marketing \u201eFast and Curious\u201d. \u201eAcest eveniment a primit recunoa\u015ftere extern\u0103 la Gala Romanian PR Award 2022, categoria Events, fiind desemnat cu Silver Award for Excellence \u015fi, mai mult, a \u00eensemnat o experien\u0163\u0103 inovatoare, unic\u0103 \u015fi memorabil\u0103 pentru colegii \u015fi partenerii no\u015ftri.\u201d<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Dincolo de ofertele salariale \u015fi pachetele de beneficii, un aspect important care contribuie la consolidarea rela\u0163iei dintre o organiza\u0163ie \u015fi angaja\u0163i este comunicarea intern\u0103, menit\u0103 s\u0103 le ofere acestora o experien\u0163\u0103 bun\u0103 \u00een cadrul companiei. Pentru planificarea \u015fi implementarea unor experien\u0163e pozitive pentru angaja\u0163i, Coca-Cola HBC Rom\u00e2nia colaboreaz\u0103 cu un partener cu expertiz\u0103: Exploratist. \u201ePe l\u00e2ng\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,49930,512],"tags":[8613,49154,6517,272,54519,88,443,373,11880],"class_list":["post-214886","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-people-first","category-revista-bm","tag-angajator","tag-brand-story","tag-coca-cola","tag-companie","tag-comunicarea-interna","tag-cultura","tag-echipe","tag-eficienta","tag-organizatie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214886"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214886\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}