{"id":214660,"date":"2023-04-03T08:00:00","date_gmt":"2023-04-03T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214660"},"modified":"2026-04-09T16:01:40","modified_gmt":"2026-04-09T16:01:40","slug":"unifysocial-media-platforma-care-uneste-influencerii-intr-un-canal-de-media-alternativa-pentru-branduri-coordonata-in-romania-de-doi-fosti-protv-si-emag","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214660","title":{"rendered":"UnifySocial.media – platforma care une\u015fte influencerii \u00eentr-un canal de media alternativa pentru branduri \u2013 coordonat\u0103 \u00een Rom\u00e2nia de doi fo\u015fti ProTV \u015fi eMAG"},"content":{"rendered":"

\nUnifySocial.media este un canal de alternative media<\/strong> care combin\u0103 nano \u015fi micro influenceri cu conturile de social media ale celebrit\u0103\u0163ilor din Rom\u00e2nia – pentru a servi mesaje publicitare pe limba comunit\u0103\u0163ilor specifice din Instagram, TikTok si YouTube. Native, \u00eentr-un mediu verificat \u015fi sigur, pe \u00een\u0163elesul oamenilor din comunitate – mesajele elaborate \u015fi coordonate de UnifySocial.media sunt distribuite simultan pe social media \u00een condi\u0163ii de siguran\u0163\u0103 pentru branduri \u015fi mesajele lor: fiecare material este aprobat inainte de a fi publicat si brandul\/agentia poate avea accces la advanced analytics in timp real prin \u201eBrand Dashboard\u201d.<\/p>\n

\nUnifySocial.media – o platform\u0103 de influencer marketing at scale bazat\u0103 pe noul word of mouth<\/strong> \u2013 ofer\u0103 o comunicare autentic\u0103, un mediu alternativ care ajut\u0103 brandurile s\u0103 stea de vorb\u0103 cu rom\u00e2nii \u2013 unul c\u00e2te unul.<\/p>\n

\nPrintre brandurile care colaboreaz\u0103 deja cu platforma Unify Social se num\u0103r\u0103 Carlsberg, Digi, Kozel, AloShop, Altex sau Antena Play.<\/p>\n

\n\u00centreb\u00e2ndu-l pe \u201cinfluencerul influencerilor\u201d, ChatGPT : ) ce \u00eenseamn\u0103 \u00een 2023 \u201cInfluencer marketing\u201d, r\u0103spunsul e simplu: \u201cdevine foarte rapid o form\u0103 de media alternativ\u0103, \u00eentruc\u00e2t permite brandurilor s\u0103 \u00ee\u015fi ating\u0103 audien\u0163a cu mesaje perfect targetate, autentice \u015fi cu voci respectate \u00een comunitatea lor\u201d <\/em>– ChatGPT, 2023<\/em><\/p>\n

\nUnifySocial.media are servicii de campaign management (paid si product\/service review), strategie \u015fi organizare virtual bootcamp pentru brandurile care au nevoie de comunicare recurent\u0103 cu comunit\u0103\u0163ile lor \u00een social media. Unify to amplify<\/strong> este promisiunea companiei care \u00ee\u015fi propune un demers win-win \u00een lumea influencer marketing – pentru branduri \u015fi creatorii de con\u0163inut.<\/p>\n

\nUnifySocial.media deserve\u015fte mai multe pie\u0163e \u015fi are biroul pentru Balcani coordonat de Elena Chirap<\/a> – Industry Manager, \u015fi Cosmin Preda<\/a> – Chief Revenue Officer, cu experien\u0163\u0103 de 16 ani in Industria Media din Romania la Pro TV, Ziarul Financiar \u015fi eMAG.<\/p>\n

\nMicro \u015fi nano influencerii joac\u0103 un rol crucial \u00een strategiile de marketing. Micro influencerii sunt creatori de con\u0163inut cu un num\u0103r de urm\u0103ritori \u00eentre 10.000 \u015fi 50.000, \u00een timp ce nano influencerii au \u00een general \u00eentre 1.000 \u015fi 10.000 de urm\u0103ritori. De\u015fi ace\u015fti influenceri nu au un public la fel de vast precum vedetele sau influencerii cu milioane de urm\u0103ritori, ei se bucur\u0103 de o rela\u0163ie mult mai apropiat\u0103 \u015fi autentic\u0103 cu audien\u0163a lor. Acest lucru se traduce printr-o rat\u0103 de engagement \u015fi \u00eencredere mult mai mare din partea urm\u0103ritorilor, care \u00eei percep pe micro \u015fi nano influenceri ca pe ni\u015fte prieteni apropia\u0163i \u015fi sinceri, mai degrab\u0103 dec\u00e2t purt\u0103tori de cuv\u00e2nt comerciali. Colaborarea cu astfel de influenceri ofer\u0103 brandurilor o modalitate eficient\u0103 de a ajunge la publicul \u0163int\u0103 \u015fi de a le c\u00e2\u015ftiga \u00eencrederea prin comunicare autentic\u0103 \u015fi recomand\u0103ri relevante.<\/p>\n

\n\u201cInfluencer media este un hibrid \u00eentre new si old media care d\u0103 un alt sens endorsmentului – microcomunit\u0103\u0163ile targetate de colaborarea dintre branduri \u015fi influenceri produce rezultate nea\u015fteptate\u201c<\/em> – arat\u0103 raportul Influencer Marketing Hub publicat \u00een decembrie 2022.<\/p>\n

\nInfluencer Marketing Hub estimeaz\u0103 la aproape 19 miliarde de dolari pia\u0163a de influenceri \u00een 2022, o crestere de 28% fa\u0163\u0103 de anul precedent. Peste 19.000 de companii sunt implicate \u00een aceasta pia\u0163\u0103 de influencer marketing – \u015fi \u00een 2022 au primit finan\u0163\u0103ri de peste 1 miliard de dolari pentru proiecte \u00een domeniu.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Articol cu con\u0163inut publicitar<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,37087],"tags":[7386,5444,32947,533,450],"class_list":["post-214660","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-publicitate","tag-branduri","tag-canal","tag-coordonare","tag-mediere","tag-platforma"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214660"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214660\/revisions"}],"predecessor-version":[{"id":214665,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214660\/revisions\/214665"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}