{"id":214648,"date":"2023-03-31T17:40:54","date_gmt":"2023-03-31T17:40:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214648"},"modified":"2023-03-31T17:40:54","modified_gmt":"2023-03-31T17:40:54","slug":"doi-frati-din-amara-au-decis-ca-pe-langa-locul-de-munca-sa-mai-dezvolte-si-o-afacere-ce-culturi-exotice-au-ei-si-cum-reusesc-sa-se-descurce-in-lupta-cu-gigantii-externi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214648","title":{"rendered":"Doi fra\u0163i din Amara au decis ca, pe l\u00e2ng\u0103 locul de munc\u0103, s\u0103 mai dezvolte \u015fi o afacere. Ce culturi exotice au ei \u015fi cum reu\u015fesc s\u0103 se descurce \u00een lupta cu gigan\u0163ii externi"},"content":{"rendered":"

\nPe fra\u0163ii Florin \u015fi Daniel Toma \u00eei cheam\u0103 la unison, de nou\u0103 ani \u00eencoace, Toma Sparanghel, a\u015fa cum \u00eei identific\u0103 cel mai u\u015for aceia care ajung la ei. Acesta a devenit, de altfel, \u015fi brandul lor, sub care func\u0163ioneaz\u0103 afacerea \u00een produc\u0163ia \u015fi v\u00e2nzarea de sparanghel, o legum\u0103 care a c\u00e2\u015ftigat tot mai mul\u0163i adep\u0163i pe pia\u0163a din Rom\u00e2nia.<\/strong><\/p>\n

\nPrin anul 2011, am citit un articol \u00een care erau descrise beneficiile sparanghelului, at\u00e2t din perspectiva consumului acestuia, c\u00e2t \u015fi din cea a profitabilit\u0103\u0163ii unei culturi. Am cump\u0103rat semin\u0163e \u015fi am \u00eencercat s\u0103 ne facem propriile r\u0103d\u0103cini. Neav\u00e2nd experien\u0163\u0103, plantele au ie\u015fit firave\u201d, \u00ee\u015fi amintesc fra\u0163ii Toma din Buz\u0103u. \u00cen 2012, \u015fi-au cump\u0103rat din Germania coroanele necesare pentru a \u00eenfiin\u0163a o cultur\u0103, acesta fiind modul de \u00eenmul\u0163ire a legumei, a c\u0103rei r\u0103d\u0103cin\u0103 se formeaz\u0103 ca o coroan\u0103. S-au documentat mai bine \u015fi au reu\u015fit s\u0103 aib\u0103 o produc\u0163ie bun\u0103, iar de aproximativ nou\u0103 ani produc r\u0103d\u0103cini de sparanghel at\u00e2t pentru ei, c\u00e2t \u015fi pentru cei care \u00ee\u015fi doresc o astfel de cultur\u0103.<\/p>\n

\nDesigur, ei v\u00e2nd \u015fi leguma ca atare, direct pentru consum. \u201ePl\u0103c\u00e2ndu-ne at\u00e2t de mult ceea ce facem, am decis s\u0103 \u00eencerc\u0103m \u015fi cu o alt\u0103 legum\u0103: broccolini. Astfel, din 2019 producem broccolini de dou\u0103 ori pe an. Iar mai nou, \u00eencerc\u0103m s\u0103 promov\u0103m \u015fi kalettes, o \u00eencruci\u015fare \u00eentre varza de Bruxelles \u015fi varza kale. Aceast\u0103 legum\u0103 c\u00e2\u015ftig\u0103 din ce \u00een ce mai mult teren \u00een \u0163\u0103ri precum Germania, Anglia, Spania, fiind apreciat\u0103 pentru propriet\u0103\u0163ile ei nutritive\u201d, spune Daniel Toma.<\/p>\n

\n\u00ce\u015fi aminte\u015fte c\u0103, \u00een primii ani, lucra la jobul lui de zi cu zi \u00een Bucure\u015fti \u00een sezoanele reci, iar la \u00eenceputul prim\u0103verilor venea la Amara, \u00een jude\u0163ul Buz\u0103u, pentru a se ocupa de cultura de sparanghel. Deoarece suprafe\u0163ele culturilor au crescut \u015fi implicit \u015fi volumul de munc\u0103, Daniel a decis c\u0103 este momentul s\u0103 se mute definitiv \u00een casa bunicilor, unde, de altfel, \u00ee\u015fi petrecuse prima jum\u0103tate a copil\u0103riei. \u201eC\u00e2nd am \u00eenfiin\u0163at prima cultur\u0103, investi\u0163ia a fost de c\u00e2teva mii de euro. Am achizi\u0163ionat material s\u0103ditor \u2013 coroanele de sparanghel, terenul \u015fi c\u00e2teva utilaje agricole.\u201d<\/p>\n

\nBusinessul celor doi fra\u0163i a devenit tot mai cunoscut de la un an la altul \u00een r\u00e2ndul consumatorilor de sparanghel, iar pentru a-\u015fi cre\u015fte portofoliul, fra\u0163ii Toma au c\u0103utat solu\u0163ii de a ajunge cu legumele \u015fi \u00een alte ora\u015fe, nu doar \u00een Bucure\u015fti. \u201eR\u0103d\u0103cinile le distribuim \u00een special persoanelor fizice care doresc s\u0103 aib\u0103 sparanghel \u00een propria gr\u0103din\u0103. \u00cen cei aproximativ nou\u0103 ani de c\u00e2nd le comercializ\u0103m, coroanele de sparanghel produse de noi au ajuns \u00een toate zonele \u0163\u0103rii, inclusiv \u00een zonele de munte, unde, din spusele clien\u0163ilor, acestea s-au adaptat f\u0103r\u0103 probleme.<\/p>\n

\nAprovizion\u0103m cu sparanghel \u015fi broccolini c\u00e2teva b\u0103c\u0103nii \u015fi restaurante, iar de anul trecut am \u00eenceput s\u0103 colabor\u0103m \u015fi cu c\u00e2teva hipermarketuri online.\u201d Toma Sparanghel se poate g\u0103si astfel \u00een restaurante precum Kan\u00e9, Voil\u00e0 Bistro, Il Locale, FAYN Urban Eatery \u015fi La Cuptor din Sibiu. Prin platforma verdefood.ro, legumele au fost distribuite \u015fi c\u0103tre Arzu \u015fi Le Bab, iar din aprilie anul trecut, sparanghelul cultivat \u00een Buz\u0103u poate fi g\u0103sit pe Freshful.ro, Froopt.ro \u015fi Sezamo.ro. \u201eP\u00e2n\u0103 acum am mai colaborat \u015fi cu b\u0103c\u0103nii precum Nasul Ro\u015fu, B\u0103c\u0103nia Veche, Natura \u00een Bucate din Bra\u015fov \u015fi La Frutteria din R\u00e2mnicu V\u00e2lcea.\u201d<\/p>\n

\n\"\"\"\"<\/p>\n

\nDe circa patru ani, Florin \u015fi Daniel Toma \u00eencearc\u0103 s\u0103 v\u00e2nd\u0103 \u015fi hipermarketurilor, \u00eens\u0103, spun ei, nu au reu\u015fit s\u0103 le acceseze, preferate r\u0103m\u00e2n\u00e2nd legumele din import. Nu se \u00eempiedic\u0103 \u00eens\u0103 de niciun obstacol \u015fi continu\u0103 s\u0103 duc\u0103 businessul mai departe, construit pe r\u0103d\u0103cini solide.<\/p>\n

\n\u201eMunca \u00een agricultur\u0103 este grea, dar are \u015fi p\u0103r\u0163ile ei frumoase. Dac\u0103 \u00ee\u0163i place cu adev\u0103rat ceea ce faci, treci mai u\u015for peste impedimentele care apar \u015fi nu renun\u0163i, ci din contr\u0103, cau\u0163i solu\u0163ii. De exemplu, anul trecut am avut o mare problem\u0103 cu seceta. Ca \u00een niciun an, au secat f\u00e2nt\u00e2nile. A\u015fa c\u0103 ast\u0103 iarn\u0103 m-am apucat de forat una, de la zero. M-am documentat, am cump\u0103rat cele necesare \u015fi m-am apucat de treab\u0103\u201d, spune Daniel Toma.<\/p>\n

\nA\u015fa cum a f\u0103cut \u015fi c\u00e2nd a \u00eenceput s\u0103 cultive sparanghel. Pentru c\u0103 f\u0103r\u0103 perseveren\u0163\u0103 nu ar fi ajuns niciodat\u0103 unde este ast\u0103zi Toma Sparanghel.   <\/p>\n

\n
\n

\nCinci idei de afaceri de la zero<\/strong><\/span><\/span><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nKaterini \u2013 atelier de accesorii pentru femei (Bucure\u015fti)<\/strong><\/p>\n

\nFondatoare: Ecaterina Colas\u00eez<\/p>\n

\nInvesti\u0163ii: c\u00e2teva zeci de mii de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2022: peste 100.000 de euro<\/p>\n

\nPrezen\u0163\u0103: \u00een magazine din Bucure\u015fti, Constan\u0163a, Bra\u015fov, Ia\u015fi, \u00een Italia, la Bari \u015fi Milano, dar \u015fi \u00een Israel, la Nazareth, la t\u00e2rguri de antreprenori precum Mezanin Market \u015fi Dichisar<\/p>\n

\n

\n\"\"<\/p>\n

\nLapterra \u2013 laborator de cofet\u0103rie (Suceava)<\/strong><\/p>\n

\nFondatoare: Andreea Dru\u0163\u0103<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 40.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2022: 1 mil. lei (200.000 de euro)<\/p>\n

\nPrezen\u0163\u0103: online \u015fi \u00een Suceava<\/p>\n

\n

\n\"\"<\/p>\n

\nMy Grace \u2013 magazin online de bijuterii (Bucure\u015fti)<\/strong><\/p>\n

\nFondatori: Cristina Isp\u0103\u015foiu \u015fi Claudiu Davidoiu<\/p>\n

\nCifr\u0103 de afaceri lunar\u0103: 1.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nMuvin \u2013 concept de containere ce pot deveni case, spa\u0163ii de birouri sau cafenele (T\u00e2rgu-Mure\u015f)<\/strong><\/p>\n

\nFondatoare: Maria Precub<\/p>\n

\nCifr\u0103 de afaceri \u00een 2022: 600.000 de euro<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103 \u015fi interna\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nManufacturier \u2013 atelier de aranjamente florale (T\u00e2rgovi\u015fte)<\/strong><\/p>\n

\nFondator: Alexandru Oproiu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 30.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online \u015fi \u00een T\u00e2rgovi\u015fte<\/p>\n

\n
\n

\n\"\"<\/a><\/p>\n

\n <\/p>\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF<\/em> \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n

\nIntra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero<\/a> \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pe fra\u0163ii Florin \u015fi Daniel Toma \u00eei cheam\u0103 la unison, de nou\u0103 ani \u00eencoace, Toma Sparanghel, a\u015fa cum \u00eei identific\u0103 cel mai u\u015for aceia care ajung la ei. Acesta a devenit, de altfel, \u015fi brandul lor, sub care func\u0163ioneaz\u0103 afacerea \u00een produc\u0163ia \u015fi v\u00e2nzarea de sparanghel, o legum\u0103 care a c\u00e2\u015ftigat tot mai mul\u0163i adep\u0163i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,42873,54461,54462],"class_list":["post-214648","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-amara","tag-florin-si-daniel-toma","tag-tom-sparanghel"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214648"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214648\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}