{"id":21464,"date":"2010-06-30T11:50:00","date_gmt":"2010-06-30T11:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=21464"},"modified":"2026-04-02T17:19:00","modified_gmt":"2026-04-02T17:19:00","slug":"cat-castiga-vedetele-din-romania-din-publicitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=21464","title":{"rendered":"Cat castiga vedetele din Romania din publicitate?"},"content":{"rendered":"<p>Un parfum nou, un iaurt cu fructe exotice sau o alta campanie de<br \/>\nprevenire a fumatului, toate au fost promovate prin asocierea cu o<br \/>\npersoana publica. Actori, cantareti sau sportivi si-au vandut<br \/>\nnumele si imaginea pentru a vinde, mai departe, cosmetice, alimente<br \/>\nsau abonamente de telefonie mobila.<\/p>\n<p>In ultimii ani, piata publicitatii din Romania s-a aglomerat de<br \/>\nspoturi la vopseaua de par in care ne zambeste o &#8220;Zana&#8221;, de altele<br \/>\nla budinca in care apare un selectioner de nationala sau de reclame<br \/>\nla ulei in care o &#8220;Diva&#8221; toarna jumatate de sticla peste un bol de<br \/>\nsalata. Criticii spun ca e mai simplu sa cumperi notorietatea cuiva<br \/>\npentru a vinde orice, decat sa-ti bati capul cu un spot destept sau<br \/>\nun slogan de efect care sa li se intipareasca tuturor pe buze.<\/p>\n<p>Cititi mai multe pe <a target=\"_blank\" href=\n\"http:\/\/www.gandul.info\/magazin\/cat-castiga-vedetele-din-romania-din-publicitate-intre-20-000-si-100-000-euro-pe-contract-6461303\"><br \/>\nwww.gandul.info<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actori, cantareti sau sportivi isi folosesc notorietatea pentru a vinde cosmetice, iaurturi sau abonamente de telefonie mobila. Cei mai buni pot prinde si cateva contracte care le aduc in cont pana la cateva sute de mii de euro pe an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[7435,6763,11646,7705,7230],"class_list":["post-21464","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-contracte","tag-publicitate","tag-reclame","tag-valori","tag-vedete"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21464"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21464\/revisions"}],"predecessor-version":[{"id":41132,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21464\/revisions\/41132"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}