\nFred Monteiro, care a ocupat func\u0163ia de director al Ariei Europa Central\u0103 \u015fi de Sud \u00een cadrul BAT \u015fi director general al BAT Rom\u00e2nia, a fost promovat ca director regional pentru Americi \u015fi Europa, \u00eencep\u00e2nd cu 1 aprilie 2023, conducerea diviziei din Rom\u00e2nia urm\u00e2nd s\u0103 fie preluat\u0103 de Jorge Araya.<\/p>\n
\nEl va fi \u015fi director al noii arii Europa de Sud-Est.<\/p>\n
\nFred Monteiro a coordonat din iulie 2021 activitatea BAT \u00een Rom\u00e2nia \u015fi alte \u015fase pie\u0163e, cu sediul central la Bucure\u015fti. El a lucrat \u00een cadrul BAT mai bine de 20 de ani, iar \u00eenainte de a prelua func\u0163ia din Rom\u00e2nia a ocupat numeroase func\u0163ii de conducere, inclusiv director de marketing al produselor de nou\u0103 genera\u0163ie, director de marketing pentru regiunea Europa \u015fi director general al BAT Japonia.<\/p>\n
\n\u201eSunt bucuros \u015fi onorat de noul rol, care este foarte complex \u015fi plin de provoc\u0103ri, dar potrivit totodat\u0103 obiectivului nostru de transformare c\u0103tre un viitor mai bun, pentru \u00eendeplinirea c\u0103ruia ne concentr\u0103m pe dezvoltarea \u015fi comercializarea de noi produse, sus\u0163inute \u015ftiin\u0163ific, mai pu\u0163in nocive \u015fi adaptate pentru a satisface preferin\u0163ele consumatorilor adul\u0163i. De asemenea, sunt foarte m\u00e2ndru de timpul petrecut \u00een Rom\u00e2nia, cu o echip\u0103 fantastic\u0103 care, \u00een 25 de ani de prezen\u0163\u0103 local\u0103, a reu\u015fit s\u0103 aduc\u0103 o contribu\u0163ie uimitoare economiei rom\u00e2ne\u015fti \u00een ceea ce prive\u015fte exporturile, ocuparea for\u0163ei de munc\u0103 \u015fi contribu\u0163ia la bugetul de stat\u201d, a declarat Fred Monteiro.<\/p>\n
\nJorge Araya \u015fi echipa sa de management vor coordona de la Bucure\u015fti activitatea BAT din Rom\u00e2nia \u015fi alte dou\u0103sprezece pie\u0163e: Italia, Turcia, Bulgaria, Ucraina, Serbia, Albania, Macedonia, Bosnia-Her\u0163egovina, Muntenegru, Slovenia, Croa\u0163ia \u015fi Kosovo.<\/p>\n
\nNoile schimb\u0103ri fac parte dintr-o revizuire strategic\u0103 global\u0103 a regiunilor, ariilor \u015fi func\u0163iunilor globale din cadrul companiei.<\/p>\n
\nJorge Araya \u015fi-a \u00eenceput cariera \u00een BAT \u00een Chile \u00een 1995 \u015fi \u00een ultimii 25 de ani a ocupat o serie de func\u0163ii de conducere at\u00e2t la nivel de pia\u0163\u0103, c\u00e2t \u015fi la nivel regional \u00een regiunea AmSSA din cadrul BAT, \u00eentre care director al brandurilor BAT \u00een Mexic, director de marketing \u00een Chile, director de marketing \u00een Brazilia \u015fi director de marketing al regiunii Americi.<\/p>\n
\n\u00cenainte de a se muta \u00een Rom\u00e2nia, Jorge a fost vicepre\u015fedinte executiv de marketing \u00een cadrul Reynolds, fiind responsabil pentru toate func\u0163iunile de marketing din SUA, \u00eentre care consumatori, comer\u0163 \u015fi marketing digital. BAT a finalizat preluarea integral\u0103 a Reynolds \u00een 2017.<\/p>\n
\n\u201eAceste schimb\u0103ri reprezint\u0103 un pas important \u00een c\u0103l\u0103toria noastr\u0103 de transformare \u015fi sunt onorat s\u0103 m\u0103 al\u0103tur echipei din Rom\u00e2nia, unde BAT este prezent de peste 25 de ani cu o performan\u0163\u0103 remarcabil\u0103. Av\u00e2nd deja o contribu\u0163ie semnificativ\u0103 la economia local\u0103, vom continua s\u0103 investim \u00een angaja\u0163ii no\u015ftri, \u00een unit\u0103\u0163ile noastre de produc\u0163ie \u015fi \u00een \u015ftiin\u0163\u0103 \u015fi inova\u0163ie, elemente esen\u0163iale pentru dezvoltarea produselor noastre cu risc redus \u015fi pentru \u00eendeplinirea obiectivului de a construi un viitor mai bun\u201d, a declarat Jorge Araya, noul director general al BAT Rom\u00e2nia \u015fi directorul Ariei Europa de Sud-Est din cadrul BAT.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Fred Monteiro, care a ocupat func\u0163ia de director al Ariei Europa Central\u0103 \u015fi de Sud \u00een cadrul BAT \u015fi director general al BAT Rom\u00e2nia, a fost promovat ca director regional pentru Americi \u015fi Europa, \u00eencep\u00e2nd cu 1 aprilie 2023, conducerea diviziei din Rom\u00e2nia urm\u00e2nd s\u0103 fie preluat\u0103 de Jorge Araya. El va fi \u015fi director […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[452,438,7178,98],"class_list":["post-214576","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-director","tag-europa","tag-marketing","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214576"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214576\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}