{"id":214541,"date":"2023-03-28T09:16:00","date_gmt":"2023-03-28T09:16:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214541"},"modified":"2023-03-28T09:16:00","modified_gmt":"2023-03-28T09:16:00","slug":"cum-ajunge-laptele-de-la-2-lei-la-fermier-pana-si-la-12-lei-pe-raftul-supermarketurilor-preturile-s-au-dublat-in-circa-doi-trei-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214541","title":{"rendered":"Cum ajunge laptele de la 2 lei la fermier p\u00e2n\u0103 \u015fi la 12 lei pe raftul supermarketurilor? Pre\u0163urile s-au dublat \u00een circa doi-trei ani"},"content":{"rendered":"<p>\nProduc\u0103torii de lapte din Rom\u00e2nia spun c\u0103 pre\u0163ul pe care ei \u00eel \u00eencaseaz\u0103 pentru lapte a sc\u0103zut \u00een acest an cu circa 30%, p\u00e2n\u0103 la doar 2-2,4 lei per litru, iar asta \u00eentr-o perioad\u0103 \u00een care la raft pre\u0163ul nu s-a mi\u015fcat deloc \u00een jos.<\/p>\n<p>\nMai mult, un consumator trebuie s\u0103 scoat\u0103 ast\u0103zi din buzunar \u00eentre circa 5 lei (pentru marc\u0103 privat\u0103) \u015fi 12 lei pentru un litru de lapte de vac\u0103, \u00een unele cazuri pre\u0163ul fiind dublu fa\u0163\u0103 de acum 2-3 ani, conform unei analize f\u0103cute de ZF.<\/p>\n<p>\n\u00cen acest context, \u00eentrebarea este cum ajunge laptele de la 2 lei la fermier p\u00e2n\u0103 \u015fi la 12 lei pe raftul super\u00admarke\u00adturilor? Ce zic retailerii despre aceast\u0103 situa\u0163ie?<\/p>\n<p>\nSingurul grup dintre cele zece din comer\u0163ul modern care a r\u0103spuns solicit\u0103rii ZF a fost Carrefour. Oficialii Carrefour spun c\u0103 strategia companiei de stabilire a pre\u0163urilor se face \u00een func\u0163ie de pia\u0163\u0103 \u015fi de strategiile interne, dar pre\u0163ul se bazeaz\u0103, \u00een esen\u0163\u0103, pe contextul economic.<\/p>\n<p>\nReprezentan\u0163ii marilor procesatori nu au r\u0103spuns solicit\u0103rii ZF privind pre\u0163urile.<\/p>\n<p>\nLa finalul zilei, fermierii arunc\u0103 vina \u00eenspre procesatori \u015fi, mai ales, retaileri. Procesatorii mari p\u0103streaz\u0103 t\u0103cerea, iar retailerii \u00eenainteaz\u0103 pre\u0163ul la marc\u0103 privat\u0103, unde litrul de lapte ajunge s\u0103 fie, \u00eentr-adev\u0103r, la jum\u0103tate fa\u0163\u0103 de unele branduri. Mai mult, se \u00eent\u00e2mpl\u0103 ca \u015fi marca privat\u0103 \u015fi brandul s\u0103 fie produse \u00een aceea\u015fi fabric\u0103. \u015ei totu\u015fi, pre\u0163urile pentru consumator sunt mari \u015fi nu scad deloc.<\/p>\n<p>\n\u201eEu n-am v\u0103zut un supermarket \u00eenchis \u00een Rom\u00e2nia p\u00e2n\u0103 acum. De ce? Pentru c\u0103 fac profit pe spatele consumatorului, din v\u00e2nzarea produselor la suprapre\u0163\u201d, a spus Ionel Arion, pre\u015fedintele Federa\u0163iei Pro Agro.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produc\u0103torii de lapte din Rom\u00e2nia spun c\u0103 pre\u0163ul pe care ei \u00eel \u00eencaseaz\u0103 pentru lapte a sc\u0103zut \u00een acest an cu circa 30%, p\u00e2n\u0103 la doar 2-2,4 lei per litru, iar asta \u00eentr-o perioad\u0103 \u00een care la raft pre\u0163ul nu s-a mi\u015fcat deloc \u00een jos.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[419,272,8364,340,7147,413,421,32943],"class_list":["post-214541","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carrefour","tag-companie","tag-lapte","tag-preturi","tag-producatori","tag-retaileri","tag-supermarketuri","tag-vaca"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214541"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214541\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}