{"id":214314,"date":"2023-03-21T09:33:15","date_gmt":"2023-03-21T09:33:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214314"},"modified":"2023-03-21T09:33:15","modified_gmt":"2023-03-21T09:33:15","slug":"legea-care-schimba-negocierile-dintre-retaileri-si-producatorii-din-industria-alimentara-marile-retele-nu-le-mai-pot-cere-producatorilor-discounturi-mai-mari-de-25","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214314","title":{"rendered":"Legea care schimb\u0103 negocierile dintre retaileri \u015fi produc\u0103torii din industria alimentar\u0103. Marile re\u0163ele nu le mai pot cere produc\u0103torilor discounturi mai mari de 25%"},"content":{"rendered":"<p>\n<strong><em><span style=\"color:#b22222;\">\u2666<\/span> Amenzile aplicabile pentru \u00eenc\u0103lcarea legii variaz\u0103 \u00eentre 250.000 \u015fi 600.000 de lei.<\/em><\/strong><\/p>\n<p>\nNoua lege privind practicile comerciale neloiale, menit\u0103 s\u0103 echilibreze raportul de for\u0163e dintre retaileri \u015fi produc\u0103torii de bunuri agroalimentare, vine cu o serie de modific\u0103ri, \u00eens\u0103 cea mai important\u0103 este aceea con\u00adform c\u0103reia marile re\u0163ele nu mai pot cere de la furnizori discounturi \u015fi cheltuieli de marketing mai mari de 25%.<\/p>\n<p>\n\u201e(&#8230;) S-a impus un prag de maximum 20% din valoarea facturat\u0103 pentru reduceri comerciale sub form\u0103 de remiz\u0103 \u015fi risturn\u0103. Pe de alt\u0103 parte, \u00een ceea ce prive\u015fte serviciile de tip marketing, publicitate \u015fi plasare secundar\u0103 ale cump\u0103r\u0103torului se aplic\u0103 de asemenea un prag de maximum 5% din valoarea \u00eencasat\u0103 de furnizor\u201c, explic\u0103 C\u0103t\u0103lina Nacev, avocat senior \u00een cadrul D&#038;B David \u015fi Baias<\/p>\n<p>\nProduc\u0103torii autohtoni au declarat \u00een permanen\u0163\u0103 c\u0103 negocierile cu marile re\u0163ele de magazine sunt dificile dat fiind c\u0103 ace\u015ftia din urm\u0103 au o for\u0163\u0103 dispropor\u0163ionat\u0103 \u00een discu\u0163ii. Noua lege vrea s\u0103 echilibreze lucrurile. Ce sunt \u00eens\u0103 aceste discounturi?<\/p>\n<p>\nPre\u0163ul de list\u0103 pe care \u00eel are un bun (pre\u0163ul ini\u0163ial pe care \u00eel agreeaz\u0103 un produc\u0103tor cu un retaile) nu este cel pe care \u00eel \u00eencaseaz\u0103 produc\u0103torul. Negocierile dintre p\u0103r\u0163i pot face ca retailerul s\u0103 ob\u0163in\u0103 diverse discounturi \u015fi cheltuieli de marketing. Anterior, dac\u0103 pre\u0163ul de list\u0103 era de 10 lei, dup\u0103 discount-uri \u015fi alte cheltuieli, cum ar fi cele de marketing, produc\u0103torul putea ajunge s\u0103 \u00eencaseze doar 5 lei. Ast\u0103zi, el ob\u0163ine 7,5 lei, conform noii legi.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noua lege privind practicile comerciale neloiale, menit\u0103 s\u0103 echilibreze raportul de for\u0163e dintre retaileri \u015fi produc\u0103torii de bunuri agroalimentare, vine cu o serie de modific\u0103ri, \u00eens\u0103 cea mai important\u0103 este aceea con\u00adform c\u0103reia marile re\u0163ele nu mai pot cere de la furnizori discounturi \u015fi cheltuieli de marketing mai mari de 25%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22240,8407,527,7178,7147,413],"class_list":["post-214314","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-discounturi","tag-industria-alimentara","tag-lege","tag-marketing","tag-producatori","tag-retaileri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214314"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214314\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}