{"id":214183,"date":"2023-03-16T15:56:47","date_gmt":"2023-03-16T15:56:47","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214183"},"modified":"2023-03-16T15:56:47","modified_gmt":"2023-03-16T15:56:47","slug":"pasi-inainte-spre-modernizarea-sistemului-superior-de-invatamant-fjsc-din-universitatea-din-bucuresti-finalizeaza-primul-proiect-de-rebranding-institutional-modern-si-isi-relanseaza-imaginea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214183","title":{"rendered":"Pa\u015fi \u00eenainte spre modernizarea sistemului superior de \u00eenv\u0103\u0163\u0103m\u00e2nt: FJSC din Universitatea din Bucure\u015fti finalizeaz\u0103 primul proiect de rebranding institu\u0163ional modern \u015fi \u00ee\u015fi relanseaz\u0103 imaginea"},"content":{"rendered":"

\n\u201cFacultatea de Jurnalism \u015fi \u015etiin\u0163ele Comunic\u0103rii\u201d (FJSC) din cadrul Universit\u0103\u0163ii din Bucure\u015fti finalizeaz\u0103 un amplu proiect de rebranding \u015fi \u00ee\u015fi lanseaz\u0103 o nou\u0103 imagine vizual\u0103, \u00een colaborare cu grupul de comunicare WOPA. Aceasta este o premier\u0103 la nivel de rebranding institu\u0163ional modern: FJSC este prima institu\u0163ie de \u00eenv\u0103\u0163\u0103m\u00e2nt superior public din Rom\u00e2nia care \u00ee\u015fi relanseaz\u0103 imaginea, \u00een linie cu a\u015ftept\u0103rile \u015fi comportamentului noilor genera\u0163ii de studen\u0163i \u015fi profesori.<\/strong><\/p>\n

\nAstfel, FJSC va utiliza \u00eencep\u00e2nd de joi, 16 martie 2023 un nou logo, ce beneficiaz\u0103 de un design contemporan \u015fi care ilustreaz\u0103 aspectele definitorii pentru prestigioasa institu\u0163ie de inv\u0103\u0163\u0103m\u00e2nt<\/strong>: creativitate, claritate <\/strong>\u015f<\/strong>i transparen\u0163a comunic\u0103rii<\/strong>. Spectrul de culori utilizate \u00een declinarea acestuia, c\u00e2t \u015fi a elementelor de comunicare fizice \u015fi digitale, este unul contemporan, inspirat din platformele digitale, pentru a \u00eencuraja apropierea studen\u0163ilor de institu\u0163ia de inv\u0103\u0163\u0103m\u00e2nt.<\/p>\n

\nDe asemenea, noul website al FJSC este g\u00e2ndit ca o platform\u0103 de interactivitate cu utilizatorii, dup\u0103 modele actuale ale celor mai importante institu\u0163ii de inv\u0103\u0163\u0103m\u00e2nt interna\u0163ionale. <\/strong>Cu un target dual – at\u00e2t studen\u0163ii existen\u0163i care au nevoie constant de informa\u0163ii academice actualizate pe parcursul studiilor, c\u00e2t \u015fi viitorii studen\u0163i la licen\u0163\u0103 sau master, liceeni sau absolven\u0163i ai altor institu\u0163ii de \u00eenv\u0103\u0163\u0103m\u00e2nt \u2013 website-ul \u015fi \u00eentreaga experien\u0163\u0103 online cu platformele FJSC pot influen\u0163a decizii de carier\u0103 pentru viitor. Abordarea noului site a fost reg\u00e2ndit\u0103 pornind de la structur\u0103, pentru a facilita navigabilitatea \u015fi experien\u0163a utilizatorilor, iar scopul a fost de a implementa o cantitate considerabil\u0103 de informa\u0163ii care s\u0103 poat\u0103 fi accesat\u0103 extrem de u\u015for. Acesta se reg\u0103se\u015fte la adresa: www.fjsc.unibuc.ro<\/a>. <\/p>\n

\n\u201cPeste 55% dintre absolven\u0163ii no\u015ftri profeseaz\u0103 \u00een domeniul studiat \u00een facultate: Publicitate, Comunicare \u015fi Rela\u0163ii Publice, Jurnalism. Absolven\u0163ii FJSC sunt jurnali\u015ftii viitorului sau viitorii strategi \u00een comunicare \u015fi influenceri ai business-ul din Rom\u00e2nia \u2013 deciziile \u015fi activitatea lor au o influen\u0163\u0103 major\u0103 at\u00e2t \u00een cadrul marilor multina\u0163ionale c\u00e2t \u015fi \u00een cadrul companiilor antreprenoriale locale. Suntem m\u00e2ndri s\u0103 fim promotori \u00een ceea ce consider\u0103m a fi primul proiect major de rebranding \u00een sistemul institu\u0163ional rom\u00e2nesc de educa\u0163ie. <\/strong>Pentru un \u00eenv\u0103\u0163\u0103m\u00e2nt modern \u00een jurnalism \u015fi comunicare, noua identitate digital\u0103 exprim\u0103 adecvarea facult\u0103\u0163ii la provoc\u0103rile tehnologice \u015fi la impactul revolu\u0163iei digitale,\u201d<\/strong> declar\u0103 profesorul Antonio Momoc, decanul Facult\u0103\u0163ii de Jurnalism \u015fi \u015etiin\u0163ele Comunic\u0103rii.<\/p>\n

\n\u201cNoul website \u015fi noua identitate vizual\u0103 reprezint\u0103 un proiect complex, \u00een care partenerii grupului de comunicare Wopa, strategi \u015fi creativi, au venit cu solu\u0163ii care r\u0103spund nevoilor de comunicare ale FJSC. Felicit agen\u0163ia pentru deschiderea cu care am colaborat, pentru propunerile creative \u015fi modul exemplar \u00een care au implementat pro bono propunerile tehnice venite din partea beneficiarului, precum \u015fi a\u015ftept\u0103rile colectate de \u00een ultimii ani la profesorii de comunicare din facultatea noastr\u0103\u201d,<\/strong> subliniaz\u0103 Dan Podaru, prodecan FJSC.<\/p>\n

\nNoua identitate vizual\u0103 FJSC va fi lansat\u0103 joi, 16 martie<\/strong>, iar \u00een cadrul evenimentului de lansare vor lua cuv\u00e2ntul prof. univ. dr. Laura Com\u0103nescu, prorector al Universit\u0103\u0163ii, decanul FJSC – Antonio Momoc, prodecanul FJSC – Dan Podaru, Ionu\u0163 Datcu \u2013 CEO Wopa Communication, Andreea Bozoi – Managing Director, Fortuners, jurnali\u015ftii Cosmin Stan (ProTV), Lavinia Petrea (ProTV), Paula Herlo (ProTV), Lucian Mandru\u0163\u0103 (DigiFM), Ligia Munteanu (Digi24), Tudor Mu\u015fat (B1 TV).<\/p>\n

\nDomeniul comunic\u0103rii a \u00eenregistrat o cre\u015ftere important\u0103 \u00een ultimii ani, \u00een contextul acceler\u0103rii investi\u0163iilor str\u0103ine \u015fi a necesit\u0103\u0163ii de speciali\u015fti preg\u0103ti\u0163i pe acest segment. Doar \u00een anul 2022, pe segmentul local de advertising, investi\u0163iile au dep\u0103\u015fit valoarea de 600 de milioane de euro, potrivit datelor industriei.<\/p>\n

\nFacultatea de Jurnalism \u015fi \u015etiin\u0163ele Comunic\u0103rii a Universit\u0103\u0163ii din Bucure\u015fti este prima facultate de jurnalism \u00eenfiin\u0163at\u0103 dup\u0103 1989,<\/strong> prin Hot\u0103r\u00e2rea de Guvern nr. 55 din 19.01.1990 \u015fi formeaz\u0103 \u00eenc\u0103 de la \u00eenfiin\u0163are studen\u0163i \u00een trei specializ\u0103ri la nivel licen\u0163\u0103: Jurnalism<\/strong>, Publicitate<\/strong>, Comunicare \u015fi Rela\u0163ii Publice<\/strong>. Printre absolven\u0163ii FJSC se num\u0103r\u0103 Petri\u015for Obae (paginademedia.ro), Alex Nedea (recorder.ro), Corina Caragea (ProTV), Tudor Mu\u015fat (B1TV) sau Luca Niculescu, fost jurnalist, fost ambasador, secretar de stat special pentru aderarea la OCDE.<\/p>\n

\nFacultatea de Jurnalism \u015fi \u015etiin\u0163ele Comunic\u0103rii din cadrul Universit\u0103\u0163ii din Bucure\u015fti este acreditat\u0103 de ARACIS (Agen\u0163ia Rom\u00e2n\u0103 de Asigurare a Calit\u0103\u0163ii \u00een \u00eenv\u0103\u0163\u0103m\u00e2ntul Superior) \u015fi membr\u0103 a Asocia\u0163iei Europene de Formare \u00een Jurnalism (EJTA) \u015fi a Institutului European pentru Educa\u0163ie \u00een Comunica\u0163ii Comerciale. Profesionalizarea presei, responsabilitatea fa\u0163\u0103 de interesul public, etica profesional\u0103 \u00een comunicarea public\u0103, educa\u0163ia media, alfabetizarea digital\u0103, combaterea dezinform\u0103rii reprezint\u0103 valorile prin care aceasta \u00eencurajeaz\u0103 o cultur\u0103 politic\u0103 a particip\u0103rii  democratice. Misiunea FJSC este una strategic\u0103 de formare a unor jurnali\u015fti \u015fi comunicatori responsabili cu obiectivul major al inform\u0103rii corecte a opiniei publice, al promov\u0103rii valorilor libert\u0103\u0163ii \u015fi democra\u0163iei contemporane. Facultatea are misiunea de a r\u0103spunde nevoilor de formare profesional\u0103, de a forma speciali\u015fti, dar \u015fi cet\u0103\u0163eni responsabili.<\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cFacultatea de Jurnalism \u015fi \u015etiin\u0163ele Comunic\u0103rii\u201d (FJSC) din cadrul Universit\u0103\u0163ii din Bucure\u015fti finalizeaz\u0103 un amplu proiect de rebranding \u015fi \u00ee\u015fi lanseaz\u0103 o nou\u0103 imagine vizual\u0103, \u00een colaborare cu grupul de comunicare WOPA. Aceasta este o premier\u0103 la nivel de rebranding institu\u0163ional modern: FJSC este prima institu\u0163ie de \u00eenv\u0103\u0163\u0103m\u00e2nt superior public din Rom\u00e2nia care \u00ee\u015fi relanseaz\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,9647,7943,8872,479,477,10405,7287,8867],"class_list":["post-214183","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-comunicare","tag-imagine","tag-invatamant","tag-modernizare","tag-proiect","tag-relansare","tag-sistem","tag-universitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214183"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214183\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}