{"id":214118,"date":"2023-03-15T12:31:11","date_gmt":"2023-03-15T12:31:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=214118"},"modified":"2023-03-15T12:31:11","modified_gmt":"2023-03-15T12:31:11","slug":"ultima-nisa-dintr-o-piata-in-dezvoltare-cum-se-pozitioneaza-cel-mai-nou-serviciu-local-de-streaming","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=214118","title":{"rendered":"Ultima ni\u015f\u0103 dintr-o pia\u0163\u0103 \u00een dezvoltare: Cum se pozi\u0163ioneaz\u0103 cel mai nou serviciu local de streaming"},"content":{"rendered":"

\nSkyShowtime a debutat luna trecut\u0103 \u00een Rom\u00e2nia cu eticheta de cel mai ieftin serviciu de streaming local, \u00eentr-un an \u00een care majoritatea juc\u0103torilor au anun\u0163at c\u0103 \u00ee\u015fi vor reduce investi\u0163iile \u00een con\u0163inut. Cum vrea platforma s\u0103 \u00ee\u015fi consolideze pozi\u0163ia \u00eentr-o pia\u0163\u0103 deja matur\u0103?<\/strong><\/p>\n

\n <\/p>\n

\nCreat prin fuziunea dintre re\u0163eaua american\u0103 de televiziune Showtime, de\u0163inut\u0103 de Paramount Media Networks, \u015fi grupul britanic Sky, o divizie a Comcast (cel mai mare conglomerat telecom din SUA), SkyShowtime a devenit luna trecut\u0103 a cincea platform\u0103 major\u0103 de streaming din Rom\u00e2nia, dup\u0103 Netflix, HBO Max, Disney\u0102 \u015fi Amazon Prime Video.<\/p>\n

\nServiciul promite s\u0103 umple un gol relativ mic din pia\u0163\u0103 cu serialele \u015fi filmele de calibru care nu erau transmise de ceilal\u0163i juc\u0103tori, av\u00e2nd \u00een portofoliu produc\u0163ii marca Paramount Pictures\/Paramount+, Universal, Sky, Showtime, DreamWorks, Peacock, c\u00e2t \u015fi Nickelodeon, prin care inten\u0163ioneaz\u0103 s\u0103 abordeze publicul t\u00e2n\u0103r, acoperit preponderent de Disney+ \u015fi anima\u0163iile sale originale, urmate de seriile Star Wars, Marvel \u015fi Pixar. Serviciul a fost creat special pentru Europa, spune Monty Serhan, CEO al SkyShowtime. Anun\u0163at\u0103 ini\u0163ial \u00een august 2021, platforma s-a pozi\u0163ionat drept o solu\u0163ie prin care Comcast \u015fi Paramount Global vor intra pe pie\u0163ele europene de streaming care nu au fost deservite p\u00e2n\u0103 la acel moment de NowTV, Peacock \u015fi Paramount+.<\/p>\n

\n\"\"\u00cen ultimele \u015fase luni, platforma a fost lansat\u0103 \u00een peste 20 de pie\u0163e cuprinz\u00e2nd peste 90 de milioane de gospod\u0103rii din Europa. \u00centr-o achizi\u0163ie major\u0103 anun\u0163at\u0103 luna trecut\u0103, SkyShowtime a cump\u0103rat drepturile de exclusivitate pentru 21 de seriale create de HBO Max pentru pia\u0163a european\u0103, incluz\u00e2nd aici 168 de episoade de program original.<\/p>\n

\nAl cincilea serviciu este totodat\u0103 \u015fi cel mai ieftin, cu un pre\u0163 al abonamentului lunar de doi euro p\u00e2n\u0103 pe 11 aprilie, dat\u0103 de la care pre\u0163ul se va dubla la 4 euro. Prin compara\u0163ie, anteriorul de\u0163in\u0103tor al titlului de cea mai ieftin\u0103 platform\u0103 local\u0103 era Amazon Prime Video, cu 14 lei (aprox. 3 euro) pe lun\u0103.<\/p>\n

\n <\/p>\n

\nO pia\u0163\u0103 deja matur\u0103<\/strong><\/p>\n

\nPutem spune c\u0103 pia\u0163a local\u0103 nu ducea lips\u0103 de con\u0163inut p\u00e2n\u0103 la debutul SkyShowtime. HBO Max \u2013 de\u0163inut de Warner Bros. Discovery \u2013 continu\u0103 s\u0103 se afle pe radarul pasiona\u0163ilor de a\u015fa-zise produc\u0163ii \u201eprestige\u201d, care \u00ee\u015fi propun s\u0103 c\u00e2\u015ftige respectul criticilor \u015fi un num\u0103r c\u00e2t mai mare de Globuri de Aur \u015fi premii Emmy, \u00een pofida zvonurilor conform c\u0103rora platforma pl\u0103nuie\u015fte s\u0103 creeze show-uri mai ieftine, dar cu poten\u0163ial mai mare privind profiturile. Recent, serviciul a intrat din nou \u00een aten\u0163ia publicului larg, cu noul sezon al Succession \u015fi mult a\u015fteptatele House of Dragon \u015fi The Last of Us.<\/p>\n

\n\u00cen ceea ce prive\u015fte Disney+, produc\u0163iile Hulu, National Geographic \u015fi Fox \u2013 al\u0103turi de seriile men\u0163ionate mai sus \u2013 au adus 161,8 milioane de abona\u0163i la nivel global \u00een ultimul trimestru din precedentul exerci\u0163iu fiscal, cu 2,4 milioane sub nivelul trimestrului anterior. Rezultatul a marcat prima sc\u0103dere a num\u0103rului de abona\u0163i de la lansarea din toamna lui 2019, influen\u0163at de declinul abona\u0163ilor Hotstar din India \u015fi Asia de Sud-Est.<\/p>\n

\nLa polul opus, Disney+ a ob\u0163inut 200.000 de abona\u0163i \u00een Statele Unite \u015fi Canada. Serviciul vrea s\u0103 ating\u0103 215-245 de milioane de clien\u0163i la nivel mondial p\u00e2n\u0103 \u00een 2024 \u015fi s\u0103 dep\u0103\u015feasc\u0103 astfel Netflix, care num\u0103r\u0103 230 de milioane de abona\u0163i, potrivit TechCrunch.<\/p>\n

\n\u00cen ceea ce prive\u015fte Netflix, care a avut un 2022 marcat \u00een egal\u0103 m\u0103sur\u0103 de evolu\u0163ii r\u0103u prevestitoare la burs\u0103 \u015fi succesele serialelor sale originale, liderul industriei de streaming a \u00eencheiat ultimul trimestru peste a\u015ftept\u0103rile anali\u015ftilor. \u00cen primul exerci\u0163iu care a surprins evolu\u0163ia serviciilor ce includ publicitate, compania a \u00eenregistrat 7,66 milioane de abona\u0163i noi, fa\u0163\u0103 de 4,6 milioane c\u00e2t estima Wall Street-ul.<\/p>\n

\n <\/p>\n

\nCum se pozi\u0163ioneaz\u0103 SkyShowtime?<\/strong><\/p>\n

\nNoua platform\u0103 vine \u00eentr-o pia\u0163\u0103 local\u0103 \u00een dezvoltare, care are preten\u0163ii la calificativul \u201ematur\u0103\u201d,  unde abona\u0163ii \u015ftiu \u00een permanen\u0163\u0103 \u00eencotro s\u0103 se \u00eendrepte pentru a-\u015fi viziona produc\u0163iile preferate. Pe de alt\u0103 parte, pia\u0163a global\u0103 este suprasaturat\u0103, ceea ce i-a determinat pe principalii juc\u0103tori s\u0103 se concentreze tot mai mult asupra con\u0163inutului interna\u0163ional, aspectul urm\u00e2nd s\u0103 se accentueze odat\u0103 cu inevitabila ascensiune a Apple TV+. De asemenea, majoritatea juc\u0103torilor au anun\u0163at reduceri ale bugetelor de investi\u0163ii \u00een 2023, an \u00een care veniturile industriei ar atinge 95,4 miliarde de dolari, conform estim\u0103rilor Statista.<\/p>\n

\nTotu\u015fi, r\u0103spunsul la \u00eentrebarea din subtitlu este simplu: SkyShowtime iese \u00een eviden\u0163\u0103 \u00een primul r\u00e2nd prin con\u0163inut. Poate principala atrac\u0163ie este Yellowstone, un western modern cu Kevin Costner \u00een rol principal, creat de Taylor Sheridan, un regizor promi\u0163\u0103tor care a extins universul serialului \u00een dou\u0103 spinoff-uri (1883 \u015fi 1923), \u015fi cel pu\u0163in alte trei seriale care vor ap\u0103rea \u00een viitorul apropiat: Bass Reeves, 1944 \u015fi 6666. \u00cen medie, serialul a fost bine primit de c\u0103tre critici, fiind mai apreciat \u00eens\u0103 de publicul larg din SUA datorit\u0103 dramelor ce se \u00eenv\u00e2rt \u00een jurul fermei Yellowstone, rezerva\u0163iei Broken Rock a nativilor americani, parcului na\u0163ional Yellowstone \u015fi numero\u015filor dezvoltatori de terenuri \u015fi investitori de real estate.<\/p>\n

\n\"\"Alte seriale incluse \u00een platform\u0103 sunt Mayor of Kingstown (cu Jeremy Renner), Tulsa King (cu Sylvester Stallone), House MD, Battlestar Gallactica, Ray Donovan, Halo, Heroes, Californication, franciza Star Trek \u015fi nou ap\u0103rutul The Offer, care prezint\u0103 povestea din spatele filmului The Godfather. La capitolul filme, lista con\u0163ine francize ca Jason Bourne, Top Gun, Transformers, Indiana Jones, Jackass, American Pie, Back to the Future \u015fi Mission: Impossible.<\/p>\n

\nDe asemenea, premierele mondiale a trei seriale \u2013 ID (produc\u0163ie suedezo-finlandez\u0103), The Winner (Cehia \u015fi Slovacia) \u015fi Warszawianka (Polonia) \u2013 vor avea loc pe SkyShowtime, reiese de pe site-ul oficial al platformei. \u201eAchizi\u0163ia accelereaz\u0103 abordarea segmentului de programe originale \u015fi va sus\u0163ine viitoarele oferte de con\u0163inut local de-a lungul teritoriilor SkyShowtime\u201d, scriu reprezentan\u0163ii serviciului.<\/p>\n

\n\u00cen consecin\u0163\u0103, lista de produc\u0163ii achizi\u0163ionate \u015fi viitoarele proiecte originale marca SkyShowtime vor asigura, cel pu\u0163in pe termen mediu-scurt, necesarul de con\u0163inut cerut cu exigen\u0163\u0103 de utilizatori, \u00eens\u0103 ofertele celorlalte servicii vor continua s\u0103 reprezinte principala provocare a unui business aflat \u00eenc\u0103 la \u00eenceput, \u00eens\u0103 cu perspective solide privind investi\u0163iile.  \u00cen acest sens, pre\u0163ul mic al abonamentului se poate dovedi o re\u0163et\u0103 c\u00e2\u015ftig\u0103toare.   <\/p>\n

\n <\/p>\n

\nTop filme de v\u0103zut pe Skyshowtime:<\/strong><\/p>\n

\nJason Bourne<\/strong><\/span><\/p>\n

\nTop Gun,<\/strong><\/span><\/p>\n

\nIndiana Jones<\/strong><\/span><\/p>\n

\nJackass<\/strong><\/span><\/p>\n

\nAmerican Pie<\/strong><\/span><\/p>\n

\nBack to the Future<\/strong><\/span><\/p>\n

\nMission Impossible<\/strong><\/span><\/p>\n

\n

\nTop seriale de urm\u0103rit \u00een platform\u0103:<\/strong><\/p>\n

\nYellowstone<\/span><\/strong><\/p>\n

\nMayor of Kingstown<\/span><\/strong><\/p>\n

\n1882 \u015fi 1923<\/span><\/strong><\/p>\n

\nTulsa King<\/span><\/strong><\/p>\n

\nThe Offer<\/span><\/strong><\/p>\n

\nHouse MD<\/span><\/strong><\/p>\n

\nCalifornication<\/span><\/strong><\/p>\n

\nStar Trek<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

SkyShowtime a debutat luna trecut\u0103 \u00een Rom\u00e2nia cu eticheta de cel mai ieftin serviciu de streaming local, \u00eentr-un an \u00een care majoritatea juc\u0103torilor au anun\u0163at c\u0103 \u00ee\u015fi vor reduce investi\u0163iile \u00een con\u0163inut. Cum vrea platforma s\u0103 \u00ee\u015fi consolideze pozi\u0163ia \u00eentr-o pia\u0163\u0103 deja matur\u0103?   Creat prin fuziunea dintre re\u0163eaua american\u0103 de televiziune Showtime, de\u0163inut\u0103 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3831,512],"tags":[8631,450,54344,222,39622],"class_list":["post-214118","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-new-media","category-revista-bm","tag-abonati","tag-platforma","tag-skyshowtime","tag-strategie","tag-streaming"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214118"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/214118\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}