\nRom\u00e2nii fac peste 32 milioane de vizite la mall \u00een fiecare lun\u0103, dintre care aproape 30% sunt \u00een Bucure\u015fti, arat\u0103 cele mai recente date colectate de Brand Management, principalul juc\u0103tor din pia\u0163a local\u0103 de comunicare indoor.<\/p>\n
\nCele mai multe vizite, at\u00e2t la nivel na\u0163ional, c\u00e2t \u015fi \u00een Capital\u0103, sunt f\u0103cute de femei, care acoper\u0103 un procent de 57%, spre deosebire de b\u0103rba\u0163i, care viziteaz\u0103 mallurile \u00een procent de numai 43%. <\/p>\n
\nDintre ace\u015ftia, cel mai activ segment de v\u00e2rst\u0103 este genera\u0163ia Millennials (cei n\u0103scu\u0163i \u00eentre 1981-1996). Consumatorii cu v\u00e2rsta cuprins\u0103 \u00eentre 26 \u015fi 45 de ani reprezint\u0103 53% din totalul de vizite, \u00een timp ce Genera\u0163iile Z (18-25 ani) \u015fi X (45-55 de ani) constituie fiecare c\u00e2te 23%. <\/p>\n
\n\u201eMersul la mall este un comportament social la noi \u00een \u0163ar\u0103. Dup\u0103 perioada pandemiei, oamenii au revenit \u00een centrele comerciale avizi \u00een primul r\u00e2nd de socializare. Cifrele se compar\u0103 acum cu cele din 2019 (\u2026). De\u015fi este posibil ca valoarea bonului s\u0103 stagneze anul acesta, din cauza infla\u0163iei, num\u0103rul vizitelor \u00een centrele comerciale va r\u0103m\u00e2ne constant sau \u00ee\u015fi va p\u0103stra tendin\u0163a de cre\u015ftere\u201d, spune Georgian Dr\u0103ghici, Director Comercial Brand Management.<\/p>\n
\n\u00cen anii 1980, la nivel global, oamenii \u00ee\u015fi f\u0103ceau cump\u0103r\u0103turile la mall \u00een propor\u0163ie de peste 50%. Cu trecerea anilor, centrele comerciale au devenit un simbol al consumerismului, principalele locuri din care comunit\u0103\u0163ile urbane se aprovizionau.<\/p>\n
\n\u00cen 2020, odat\u0103 cu pandemia, consumatorii au \u00eenv\u0103\u0163at s\u0103 se adapteze la shopping-ul online \u015fi chiar s\u0103 gr\u0103beasc\u0103 procesul deja \u00eenceput al digitaliz\u0103rii. S-a crezut, pentru un moment, c\u0103 epoca mall-urilor a apus, dar nu este a\u015fa.<\/p>\n
\nStudiile arat\u0103 c\u0103 centrele comerciale moderne s-au adaptat noilor nevoi ale consumatorilor.<\/p>\n
\n\u201eMallurile se transform\u0103 \u00een centre de lifestyle, spa\u0163ii care ofer\u0103 nu doar magazine ci \u015fi experien\u0163e \u015fi distrac\u0163ie. Cu scopul de a atrage branduri nativ digitale, centrele comerciale vor deveni la r\u00e2ndul lor puncte de destina\u0163ie \u00een traseul consumatorului, pentru o abordare c\u00e2t mai holistic\u0103. \u00cen plus, \u00eembr\u0103\u0163i\u015feaz\u0103 era digital\u0103, complet\u00e2nd oferta clasic\u0103 de retaileri cu branduri noi, tinere, cu aer juc\u0103u\u015f \u015fi noi metode de shopping avangardist\u201d, explic\u0103 Georgian Dr\u0103ghici.<\/p>\n
\nPotrivit acestuia, noile tendin\u0163e care se anun\u0163\u0103 \u00een str\u0103in\u0103tate includ servicii de pick-up pentru comenzile online, shopping cu programare, formate noi de magazine precum pop-up shops, micro-magazine, shopping experien\u0163ial \u015fi abord\u0103ri c\u00e2t mai personalizate.<\/p>\n
\n\u201e\u015ei \u00een Rom\u00e2nia, \u00een ultimii ani s-au lansat tot mai multe magazine de prezentare pentru produse care se comercializeaz\u0103 preponderent online (emag.ro, epantofi.ro, Notino.ro) dar \u015fi, surprinz\u0103tor, showroom-uri auto (Mooncity E-Mobility Lounge, Tiriac Auto, Porsche Rom\u00e2nia). \u00cen acela\u015fi timp, brandurile \u00een\u0163eleg valoarea unei campanii digitale al\u0103turate uneia offline, cu afi\u015faje pozi\u0163ionate strategic \u00een calea cump\u0103r\u0103torului, chiar \u00eenainte de momentul achizi\u0163iei\u201d, puncteaz\u0103 Georgian Dr\u0103ghici.<\/p>\n
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Rom\u00e2nii fac peste 32 milioane de vizite la mall \u00een fiecare lun\u0103, dintre care aproape 30% sunt \u00een Bucure\u015fti, arat\u0103 cele mai recente date colectate de Brand Management, principalul juc\u0103tor din pia\u0163a local\u0103 de comunicare indoor. Cele mai multe vizite, at\u00e2t la nivel na\u0163ional, c\u00e2t \u015fi \u00een Capital\u0103, sunt f\u0103cute de femei, care acoper\u0103 un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,246,7220,7217,31985,31831,9781,173,465],"class_list":["post-213831","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-crestere","tag-mall","tag-management","tag-pastrare","tag-posibilitate","tag-revenire","tag-romani","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213831"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213831\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}