{"id":213826,"date":"2023-03-06T11:00:00","date_gmt":"2023-03-06T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=213826"},"modified":"2023-03-06T11:00:00","modified_gmt":"2023-03-06T11:00:00","slug":"brand-story-cum-ii-urezi-bun-venit-angajatului-in-noua-era-a-muncii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=213826","title":{"rendered":"BRAND STORY. Cum \u00eei urezi \u201eBun venit!\u201d angajatului \u00een noua er\u0103 a muncii"},"content":{"rendered":"

\nPrezent\u0103 de cinci ani pe plan local, platforma de tranzac\u0163ionare online CAPEX.com \u015fi-a dezvoltat o cultur\u0103 axat\u0103 pe expertiz\u0103, inovare, performan\u0163\u0103, \u00eenv\u0103\u0163are continu\u0103, ambi\u0163ie \u015fi crearea unei comunit\u0103\u0163i c\u0103reia angaja\u0163ii s\u0103 simt\u0103 c\u0103 \u00eei apar\u0163in. \u00cen sprijinul acestei strategii, compania a decis s\u0103 apeleze \u015fi la serviciile de employer branding \u015fi employee experience oferite de Exploratist, av\u00e2nd ca rezultat un proces de onboarding personalizat, care eviden\u0163iaz\u0103 importan\u0163a noilor membri ai echipei \u00een primul r\u00e2nd ca OAMENI, \u015fi nu doar ca resurse umane. Ce implic\u0103 un astfel de program?<\/strong><\/p>\n

\n\u201ePrin programul de onboarding ne-am dorit s\u0103 aducem \u00eempreun\u0103 latura uman\u0103 \u015fi tehnologia, prin automatizarea taskurilor de rutin\u0103. Prin urmare, \u00een prima s\u0103pt\u0103m\u00e2n\u0103 le facilit\u0103m cunoa\u015fterea \u2013 colegilor, managerilor, spa\u0163iului de lucru, elementelor reprezentative pentru structura organiza\u0163ional\u0103, toate acestea cu ajutorul unui ghid (buddy) cu care noul nostru coleg face cuno\u015ftin\u0163\u0103 \u00een prima zi \u015fi care \u00eei va r\u0103m\u00e2ne al\u0103turi pe tot parcusul procesului de onboarding\u201d, descrie C\u0103t\u0103lina B\u0103dici, Head of HR, CAPEX.com, prima etap\u0103 a acestuia.<\/p>\n

\nUlterior, \u00een s\u0103pt\u0103m\u00e2nile ce urmeaz\u0103, angaja\u0163ii noi sunt familiariza\u0163i cu tot ceea ce \u00eenseamn\u0103 sistemele \u015fi programele de lucru ale companiei, inclusiv platformele pentru evaluare, compensations & benefits ori security training. \u201eNe dorim ca acest suport s\u0103 ac\u0163ioneze precum o busol\u0103 pentru fiecare angajat care face primii pa\u015fi \u00een cadrul companiei noastre. Suntem con\u015ftien\u0163i c\u0103 pot exista gre\u015feli sau neclarit\u0103\u0163i la \u00eenceput, de aceea noi \u00eencuraj\u0103m activ adresarea \u00eentreb\u0103rilor: vrem s\u0103 fim deranja\u0163i, ca s\u0103 spun a\u015fa, pentru c\u0103, p\u00e2n\u0103 la urm\u0103, doar a\u015fa putem afla r\u0103spunsuri: \u00eentreb\u00e2nd.\u201d<\/p>\n

\nParteneriatul cu Exploratist a fost ales \u00een baza unui set de valori comune. \u201ePentru noi, partenerul potrivit este unul care corespunde viziunii pe care o avem \u015fi anume orientare c\u0103tre investi\u0163ia \u00een angaja\u0163i, tehnologie, educa\u0163ie \u015fi munc\u0103 sus\u0163inut\u0103. Ne-am bucurat s\u0103 reg\u0103sim \u00een colaborarea cu echipa Exploratist toate aceste elemente, al\u0103turi de expertiza necesar\u0103 derul\u0103rii unui proiect at\u00e2t de ambi\u0163ios \u015fi de amplu.\u201d C\u00e2t prive\u015fte echipa CAPEX.com, cu toate c\u0103 \u00een general sunt coopta\u0163i to\u0163i membrii acesteia, pentru acest program organizatorii desemna\u0163i au fost reprezentan\u0163ii departamentelor de HR, Project Management, Operations, Customer Support \u015fi Administrativ.<\/p>\n

\n\u201ePasiunea echipei CAPEX.com pentru performan\u0163\u0103 \u015fi inova\u0163ie este un teren fertil pentru expertiza Exploratist \u015fi ne-a oferit posibilitatea de a propune \u015fi implementa idei noi, solu\u0163ii autentice \u015fi originale, care s\u0103 sus\u0163in\u0103 o calitate a experien\u0163ei angaja\u0163ilor aflat\u0103 \u00een linie cu cultura companiei \u015fi s\u0103 creeze sinergiile necesare \u00eendeplinirii obiectivelor tot mai ambi\u0163ioase ale organiza\u0163iei\u201d, spune Mirela T\u0103nase, Senior Partner Enterprise and Strategic Accounts, Exploratist.<\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\n\u201ePasiunea echipei CAPEX.com pentru performan\u0163\u0103 \u015fi inova\u0163ie este un teren fertil pentru expertiza Exploratist \u015fi ne-a oferit posibilitatea de a propune \u015fi implementa idei noi, solu\u0163ii autentice \u015fi originale, care s\u0103 sus\u0163in\u0103 o calitate a experien\u0163ei angaja\u0163ilor aflat\u0103 \u00een linie cu cultura companiei \u015fi s\u0103 creeze sinergiile necesare \u00eendeplinirii obiectivelor tot mai ambi\u0163ioase ale organiza\u0163iei.\u201d <\/em><\/strong><\/span><\/p>\n

\nMirela T\u0103nase, Senior Partner Enterprise and Strategic Accounts, Exploratist<\/strong><\/p>\n

\n

\nBaza performan\u0163ei: munca \u00een echip\u0103, competitivitatea, adaptabilitatea \u015fi autonomia<\/strong><\/p>\n

\nC\u0103t\u0103lina B\u0103dici spune c\u0103 Employee Value Proposition-ul CAPEX.com a pornit, practic, din dorin\u0163a de a sublinia c\u00e2t mai bine valorile care definesc echipa. \u201eTotodat\u0103, ne-am propus s\u0103 \u00eencuraj\u0103m astfel o cultur\u0103 ce implic\u0103 aportul fiec\u0103rui angajat \u00een parte. Ne dorim ca ideile lor, activit\u0103\u0163ile dar \u015fi proiectele \u00een care sunt angrena\u0163i s\u0103 continue s\u0103 aduc\u0103 plusvaloare organiza\u0163iei noastre, ca p\u00e2n\u0103 acum. Challenge yourself, challenge the future<\/em> este atitudinea \u015fi stilul nostru \u015fi nu doar un motto.\u201d Potrivit ei, echipa CAPEX.com e propulsat\u0103 de curiozitate, adaptabilitate \u015fi rezilien\u0163\u0103, competitivitate, autonomie \u015fi lucru \u00een echip\u0103, \u201e\u015fi tocmai de aceea ne-am decis s\u0103 \u00eencuraj\u0103m un employee-experience c\u00e2t mai apropiat acestor valori. Sus\u0163inem \u00een mod continuu aceast\u0103 experien\u0163\u0103 prin programe work-life-balance orientate c\u0103tre posibilitatea lucrului de acas\u0103, traininguri dedicate pentru preg\u0103tirea \u015fi evolu\u0163ia \u00een cadrul companiei c\u00e2t \u015fi evenimente periodice de wellcare\u201d. Pentru echipa CAPEX.com, C\u0103t\u0103lina B\u0103dici spune c\u0103 principalele elemente a\u015fezate la baza EVP-ului companiei sunt munca \u00een echip\u0103, competitivitatea, adaptabilitea \u015fi autonomia. \u201eAcesta ar trebui s\u0103 uneasc\u0103 echipele, s\u0103 elimine neclarit\u0103\u0163ile, nel\u0103muririle, dubiile \u015fi s\u0103 fac\u0103 loc unei comunic\u0103ri clare \u015fi directe \u00eentre angaja\u0163i.\u201d Employee Value Proposition-ul companiei este structurat astfel pe patru piloni: Global Career Evolution, Professional Hyper Growth, Connecting & Belonging \u015fi Reward & Recognition.<\/p>\n

\n\u201eC\u00e2nd sunt conectate printr-o abordare holistic\u0103, sistematic\u0103 \u015fi creativ\u0103 EVP-ul si procesul de onboarding devin instrumente strategice de employee experience \u015fi de employer branding. Acestea contribuie \u00een mod esen\u0163ial la crearea unui mediu de lucru pozitiv, la formarea \u00een organiza\u0163ie a unei comunit\u0103\u0163i bazate pe un sentiment de apartenen\u0163\u0103 \u015fi aderare la valori comune, cu efect asupra atragerii de talente, a reten\u0163iei angaja\u0163ilor \u015fi, implicit, asupra nivelului lor de implicare, creativitate \u015fi dedicare\u201d, sus\u0163ine Mirela T\u0103nase.<\/p>\n

\n\"\"<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Prezent\u0103 de cinci ani pe plan local, platforma de tranzac\u0163ionare online CAPEX.com \u015fi-a dezvoltat o cultur\u0103 axat\u0103 pe expertiz\u0103, inovare, performan\u0163\u0103, \u00eenv\u0103\u0163are continu\u0103, ambi\u0163ie \u015fi crearea unei comunit\u0103\u0163i c\u0103reia angaja\u0163ii s\u0103 simt\u0103 c\u0103 \u00eei apar\u0163in. \u00cen sprijinul acestei strategii, compania a decis s\u0103 apeleze \u015fi la serviciile de employer branding \u015fi employee experience oferite de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,49930,7218,512],"tags":[273,192,15659,7179,49154,195,26418,7606,11880,49927],"class_list":["post-213826","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-people-first","category-resurse-umane","category-revista-bm","tag-angajare","tag-angajati","tag-autonomie","tag-brand","tag-brand-story","tag-experienta","tag-expertiza","tag-munca","tag-organizatie","tag-people-first"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213826"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213826\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}