{"id":213588,"date":"2023-02-27T11:51:13","date_gmt":"2023-02-27T11:51:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=213588"},"modified":"2026-04-09T14:31:50","modified_gmt":"2026-04-09T14:31:50","slug":"100-cei-mai-admirati-ceo-din-romania-066-laurentiu-banescu-cofondator-fabrica-de-bere-buna-zaganu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=213588","title":{"rendered":"100 Cei mai admira\u0163i CEO din Rom\u00e2nia &#8211; 066. Lauren\u0163iu B\u0103nescu, Cofondator, Fabrica de bere bun\u0103 (Z\u0103ganu)"},"content":{"rendered":"<p>\n<span style=\"color:#800080\"><strong>#oideenastrusnica #delacorporatielaantreprenoriat #curajosiidinindustriaberii<\/strong><\/span><\/p>\n<p>\nIdeea \u201en\u0103stru\u015fnic\u0103\u201c de a \u00eenfiin\u0163a o microber\u0103rie i-a venit lui Lauren\u0163iu B\u0103nescu \u015fi partenerului s\u0103u de afaceri, Alexandru Geam\u0103nu, \u00een momentul \u00een care \u015fi-au propus s\u0103 intre \u00een antreprenoriat, cu un produs pe gustul lor, f\u0103r\u0103 s\u0103 aib\u0103 p\u00e2n\u0103 \u00een acel moment tangen\u0163e cu produc\u0163ia berii.<\/p>\n<p>\nAbsolvent de Contabilitate \u015fi Informatic\u0103 de Gestiune \u00een cadrul ASE, el lucrase vreme de zece ani pentru mai multe companii multina\u0163ionale printre care Coca-Cola, Red Bull, Henkel \u015fi Tuborg. Compania Fabrica de Bere Bun\u0103, care opereaz\u0103 brandul Z\u0103ganu, a fost fondat\u0103 astfel \u00een 2013, \u00een urma unei investi\u0163ii de 250.000 de euro, pe o pia\u0163\u0103 a berii dominat\u0103 de gigan\u0163i str\u0103ini. \u201eNe-am identificat cu z\u0103ganul, o pas\u0103re v\u00e2nat\u0103 p\u00e2n\u0103 la dispari\u0163ie, at\u00e2t datorit\u0103 proximit\u0103\u0163ii de v\u00e2rful Z\u0103ganu, unde se afl\u0103 microber\u0103ria, c\u00e2t \u015fi printr-o paralel\u0103 cu faptul c\u0103 fabricile mici de bere din Rom\u00e2nia au disp\u0103rut asemenea z\u0103ganului\u201c, descriau Lauren\u0163iu B\u0103nescu \u015fi Alexandru Geam\u0103nu alegerea numelui produsului creat prin start-up-ul lor, Fabrica de Bere Bun\u0103, \u00eentr-un interviu anterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#oideenastrusnica #delacorporatielaantreprenoriat #curajosiidinindustriaberii Ideea \u201en\u0103stru\u015fnic\u0103\u201c de a \u00eenfiin\u0163a o microber\u0103rie i-a venit lui Lauren\u0163iu B\u0103nescu \u015fi partenerului s\u0103u de afaceri, Alexandru Geam\u0103nu, \u00een momentul \u00een care \u015fi-au propus s\u0103 intre \u00een antreprenoriat, cu un produs pe gustul lor, f\u0103r\u0103 s\u0103 aib\u0103 p\u00e2n\u0103 \u00een acel moment tangen\u0163e cu produc\u0163ia berii. Absolvent de Contabilitate \u015fi Informatic\u0103 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[19511,52921,50744,50743],"class_list":["post-213588","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-100-cei-mai-admirati-ceo-din-romania","tag-cofondator","tag-fabrica-de-bere-buna-zaganu","tag-laurentiu-banescu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213588"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213588\/revisions"}],"predecessor-version":[{"id":213600,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213588\/revisions\/213600"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}