{"id":213315,"date":"2023-02-18T11:36:19","date_gmt":"2023-02-18T11:36:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=213315"},"modified":"2023-02-18T11:36:19","modified_gmt":"2023-02-18T11:36:19","slug":"povestea-omului-care-a-reusit-sa-transforme-o-alimentatie-diferita-de-cea-normala-intr-o-afacere-mondiala-de-miliarde","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=213315","title":{"rendered":"Povestea omului care a reu\u015fit s\u0103 transforme o alimenta\u0163ie diferit\u0103 de cea normal\u0103 \u00eentr-o afacere mondial\u0103 de miliarde"},"content":{"rendered":"<p>\n<strong>\u00centr-o perioad\u0103 \u00een care nu era \u00eenc\u0103 la fel de \u201etrendy\u201d s\u0103 fii vegan, Patrick Brown s-a hot\u0103r\u00e2t, dup\u0103 un brainstorming de peste un an \u2013 anul s\u0103u sabatic \u2013 s\u0103 \u00ee\u015fi dedice via\u0163a \u015ftiin\u0163ei \u015fi s\u0103 lupte \u00een felul s\u0103u \u00eempotriva sacrific\u0103rii animalelor pentru carne. A\u015fa a luat na\u015ftere Impossible Foods, unul dintre cele mai cunoscute branduri de <strong>alternative pe baz\u0103 de plante din lume<\/strong>.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nN\u0103scut la Washington, \u00een 1954, Patrick O\u2019Reilly Brown a urmat o preg\u0103tire academic\u0103 complex\u0103, care a inclus studii de licen\u0163\u0103, un master \u015fi un doctorat \u00een medicin\u0103 \u015fi biochimie. Dup\u0103 absolvire \u015fi completarea celor trei ani de reziden\u0163iat la un spital din Chicago a decis s\u0103 r\u0103m\u00e2n\u0103 \u00een sfera de cercetare. A urmat astfel un nou program postdoctoral de preg\u0103tire la Universitatea din California. \u00cen paralel cu intensa activitate de cercetare \u015fi inova\u0163ie, Brown s-a implicat \u015fi \u00een lumea academic\u0103 \u015fi a cofondat, de asemenea, Biblioteca Public\u0103 pentru \u015etiin\u0163\u0103, pentru a oferi acces comunit\u0103\u0163ii la cercet\u0103rile \u015ftiin\u0163ifice. \u00cen 2002 a fost ales membru al Academiei Na\u0163ionale de \u015etiin\u0163\u0103 a Statelor Unite, care l-a catalogat drept unul dintre cei mai importan\u0163i 2.000 de oameni de \u015ftiin\u0163\u0103 ai \u0163\u0103rii. El este, de asemenea, membru al Academiei Na\u0163ionale de Medicin\u0103. \u00cen 2009, Brown \u015fi-a luat 18 luni sabatice pentru a se g\u00e2ndi pe \u00eendelete cum s\u0103 \u00ee\u015fi construiasc\u0103 restul carierei. \u00cen acest timp, \u015fi-a dat seama c\u0103 cea mai mare problem\u0103 de mediu care ar fi \u0163inut de competen\u0163a sa \u015fi pe care ar fi putut s\u0103 o amelioreze \u0163inea de folosirea animalelor pentru a produce hran\u0103. S-a hot\u0103r\u00e2t s\u0103 organizeze \u015fi o conferin\u0163\u0103 \u00een acest sens, pentru a aduce aceast\u0103 chestiune \u00een aten\u0163ia publicului, \u00eens\u0103 evenimentul s\u0103u nu a avut impactul scontat. F\u0103r\u0103 s\u0103 se lase descurajat, a decis s\u0103 continue lupta sa \u00eempotriva consumului de carne \u015fi s\u0103 aduc\u0103 pe pia\u0163\u0103 un produs care s\u0103 \u00eenlocuiasc\u0103 proteina animal\u0103. La finalul perioadei sale de pauz\u0103 a \u00eenceput a\u015fadar s\u0103 recruteze o mic\u0103 echip\u0103 de oameni de \u015ftiin\u0163\u0103 cu care s\u0103 dezvolte produsele dorite. C\u00e2nd a str\u00e2ns suficiente idei \u015fi date, a mers \u00een Silicon Valley pentru a \u00eencerca s\u0103 ob\u0163in\u0103 finan\u0163are de la c\u00e2teva fonduri cu capital de risc. \u00cen cele din urm\u0103, a reu\u015fit s\u0103 str\u00e2ng\u0103 \u00eentr-o prim\u0103 rund\u0103 de finan\u0163are suma de 9 milioane de dolari de la Khosla Ventures \u015fi, cu banii ob\u0163inu\u0163i, \u00een iulie 2011 a pus bazele Impossible Foods. \u00cen urm\u0103torii opt ani, businessul a reu\u015fit s\u0103 mai str\u00e2ng\u0103 \u00eenc\u0103 aproape 400 de milioane de dolari de la investitori ca Bill Gates sau Google Ventures.<\/p>\n<p>\n\u00cen paralel, al\u0103turi de echipa sa, Brown a petrecut nu mai pu\u0163in de cinci ani pentru a dezvolta Impossible Burger, un produs pe care l-a lansat \u015fi \u00een lan\u0163urile&nbsp; de restaurante \u00een 2016. \u00cen portofoliul companiei s-au ad\u0103ugat, de asemenea, \u201ecarnea\u201d de porc, pui \u015fi pe\u015fte pe baz\u0103 de plante, dar \u015fi o serie de lactate tot de origine vegetal\u0103. Munca sa din aria \u015ftiin\u0163ei nu a r\u0103mas nerecompensat\u0103, antreprenorul primind de-a lungul timpului o multitudine de premii \u015fi recunoa\u015fteri din partea mai multor organiza\u0163ii din industria s\u0103n\u0103t\u0103\u0163ii, a alimenta\u0163iei, a biologiei \u015fi nu numai, iar \u00een 2016 Forumul Economic Mondial l-a numit pionier al tehnologiei.&nbsp;&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">CARTE DE VIZIT\u0102<\/span><\/strong><\/p>\n<p>\n<strong>Patrick O\u2019Reilly Brown, fondator, Impossible Foods<\/strong><\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong>1. S-a n\u0103scut \u00een 1954, \u00een Washington, Statele Unite;<\/strong><\/span><\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong>2. A studiat medicin\u0103 \u015fi biochimie la Universitatea din Chicago, din partea c\u0103reia a ob\u0163inut o diplom\u0103 masteral\u0103 \u00een \u015ftiin\u0163e, o alta \u00een medicin\u0103 \u015fi o alta de doctorat;<\/strong><\/span><\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong>3. \u00cen 2011 a fondat Impossible Foods \u015fi tot lui i se datoreaz\u0103 deschiderea Bibliotecii Publice pentru \u015etiin\u0163\u0103 din SUA;<\/strong><\/span><\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong>4. Este vegan.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o perioad\u0103 \u00een care nu era \u00eenc\u0103 la fel de \u201etrendy\u201d s\u0103 fii vegan, Patrick Brown s-a hot\u0103r\u00e2t, dup\u0103 un brainstorming de peste un an \u2013 anul s\u0103u sabatic \u2013 s\u0103 \u00ee\u015fi dedice via\u0163a \u015ftiin\u0163ei \u015fi s\u0103 lupte \u00een felul s\u0103u \u00eempotriva sacrific\u0103rii animalelor pentru carne. A\u015fa a luat na\u015ftere Impossible Foods, unul dintre cele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[54114,54111,54113,54112],"class_list":["post-213315","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-alternative-pe-baza-de-plante-din-lume","tag-capitalistul-saptatmanii","tag-impossible-foods","tag-patrick-oreilly-brown"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}