\nPeste dou\u0103 treimi (69%) dintre consumatorii de la nivel global \u015fi-au redus cheltuielile neesen\u0163iale \u015fi majoritatea (96%) a adoptat comportamente de economisire, \u00een contextul \u00een care scumpirile au atins niveluri record peste tot \u00een lume, arat\u0103 datele sondajului PwC Global Consumer Insights Pulse Survey 2023.<\/p>\n
\nPotrivit acestora, \u00een urm\u0103toarele \u015fase luni, consumatorii inten\u0163ioneaz\u0103 s\u0103-\u015fi reduc\u0103 cheltuielile pentru toate categoriile analizate, cea mai mare sc\u0103dere fiind prognozat\u0103 pentru produsele de lux\/premium sau produse de designer (53%), c\u0103l\u0103torii (43%) \u015fi \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte (41%).<\/p>\n
\nLa polul opus se afl\u0103 alimentele, care vor sc\u0103dea cel mai pu\u0163in, cu 24%.<\/p>\n
\n\u201dAnul trecut majoritatea \u0163\u0103rilor au \u00eenregistrat o infla\u0163ie record, dob\u00e2nzile la credite au crescut, iar consumatorii au fost nevoi\u0163i s\u0103-\u015fi reduc\u0103 bugetul pentru cheltuielile neesen\u0163iale \u015fi s\u0103 se orienteze c\u0103tre alternative mai ieftine pentru a face economii”, spune Ruxandra T\u00e2rlescu, Partener \u015fi Lider pentru industria de retail \u00een cadrul PwC Rom\u00e2nia.<\/p>\n
\nSondajul arat\u0103 c\u0103 tot mai mul\u0163i consumatori v\u00e2neaz\u0103 promo\u0163ii \u015fi oferte \u015fi s-au reorientat c\u0103tre “m\u0103rcile proprii”, mai ieftine, ale retailerilor.<\/p>\n
\n\u201dPentru ca retailerii s\u0103 reu\u015feasc\u0103 \u00een acest mediu macroeconomic dificil \u015fi s\u0103-\u015fi fidelizeze clien\u0163ii, trebuie s\u0103 valorifice \u015fi s\u0103 diversifice canalele de distribu\u0163ie, s\u0103 ofere pre\u0163uri competitive \u015fi s\u0103 investeasc\u0103 \u00eentr-o mai mare rezisten\u0163\u0103 a lan\u0163ului de aprovizionare. Tendin\u0163a de cre\u015ftere a pre\u0163urilor va continua \u015fi \u00een acest an, chiar dac\u0103 \u00eentr-un ritm mai redus”, adaug\u0103 Ruxandra T\u00e2rlescu.<\/p>\n
\nDin punct de vedere demografic, Genera\u0163ia X este “cea mai \u00eengrijorat\u0103” (47%) \u015fi a luat m\u0103suri \u00een ceea ce prive\u015fte cheltuielile neesen\u0163iale, genera\u0163ia Baby Boomers este \u00eengrijorat\u0103 “\u00eentr-o oarecare m\u0103sur\u0103” (33%) \u015fi ia m\u0103suri, \u00een timp ce genera\u0163ia Millennials este “\u00eengrijorat\u0103”, dar nu \u00ee\u015fi schimb\u0103 comportamentul.<\/p>\n
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\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Peste dou\u0103 treimi (69%) dintre consumatorii de la nivel global \u015fi-au redus cheltuielile neesen\u0163iale \u015fi majoritatea (96%) a adoptat comportamente de economisire, \u00een contextul \u00een care scumpirile au atins niveluri record peste tot \u00een lume, arat\u0103 datele sondajului PwC Global Consumer Insights Pulse Survey 2023. Potrivit acestora, \u00een urm\u0103toarele \u015fase luni, consumatorii inten\u0163ioneaz\u0103 s\u0103-\u015fi reduc\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5238,158,430,7541,7455,8316],"class_list":["post-213294","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consumatori","tag-incaltaminte","tag-majoritate","tag-produse","tag-pwc","tag-reducere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213294"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213294\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}