\nLan\u0163ul de cafenele 5 to go, cel mai extins juc\u0103tor de pe pia\u0163a local\u0103 a cafenelelor, a semnat un parteneriat strategic cu Carrefour, prin care produsele din gama 5 to go dedicate segmentului de retail vor fi prezente pe rafturile hipermarketurilor operate de retailerul francez, prin deschiderea a unsprezece loca\u0163ii sub denumirea oficial\u0103 de Coffee Corner 5 to go \u015fi a cafenelelor din zona de snacking a magazinelor Carrefour.<\/p>\n
\nTrei dintre aceste loca\u0163ii au fost deschise la finalul anului trecut, iar alte cinci se afl\u0103 \u00een curs de inaugurare, \u00een patru ora\u015fe din \u0163ar\u0103.<\/p>\n
\n\u201eAcest parteneriat cu Carrefour este un pas important \u00een demersul nostru de cre\u015ftere a accesibilit\u0103\u0163ii produselor 5 to go la nivel na\u0163ional \u015fi, totodat\u0103, o modalitate de a \u00eembun\u0103t\u0103\u0163i experien\u0163a clien\u0163ilor la cump\u0103r\u0103turi, care poate fi asociat\u0103 cu oportunitatea de a savura produsele favorite pe baz\u0103 de cafea. Acesta este abia \u00eenceputul colabor\u0103rii cu Carrefour, al\u0103turi de care ne dorim s\u0103 dezvolt\u0103m planuri de business pe mai multe paliere\u201d, spune Radu Savopol, cofondator 5 to go.<\/p>\n
\nPrintre produsele 5 to go listate la raft \u00een cadrul magazinelor Carrefour se num\u0103r\u0103 \u015fi sortimentele ready to drink pe baz\u0103 de cafea, capsulele compatibile Nespresso, cafeaua IBRIK, gama de siropuri de 250 ml cu diverse arome \u015fi 5 to go VIWA Vitamin Water, fiind vizat\u0103, astfel, extinderea disponibilit\u0103\u0163ii produselor pentru acas\u0103 c\u0103tre un num\u0103r c\u00e2t mai mare de consumatori.<\/p>\n
\n\u201e\u00cen prezent, gama noastr\u0103 de produse, preponderent rom\u00e2neasc\u0103, este dezvoltat\u0103 al\u0103turi de branduri rom\u00e2ne\u015fti de succes, cu care \u00eemp\u0103rt\u0103\u015fim acela\u015fi set de valori, bazat pe sustenabilitate. Prin intermediul noului parteneriat dezvoltat al\u0103turi de 5 to go, reu\u015fim s\u0103 le oferim clien\u0163ilor o nou\u0103 experien\u0163\u0103 de tipul one-stop-shop, ace\u015ftia put\u00e2nd savura cafeaua preferat\u0103 chiar \u00een timpul cump\u0103r\u0103turilor din magazinele Carrefour. Vom continua s\u0103 spunem da ini\u0163iativelor \u00eendr\u0103zne\u0163e \u015fi s\u0103 sus\u0163inem spiritul antreprenorial rom\u00e2nesc \u2013 un adev\u0103rat motor al inova\u0163iei\u201d, adaug\u0103 Vincent Arnault, Merchandise & Supply Chain Director, Carrefour Rom\u00e2nia.<\/p>\n
\nIni\u0163iativa lansat\u0103 al\u0103turi de retailerul francez r\u0103spunde cerin\u0163elor pie\u0163ei, acestea fiind eviden\u0163iate de studiul recent realizat de c\u0103tre Reveal Marketing Research pentru 5 to go, \u00een luna ianuarie a acestui an, potrivit c\u0103ruia 83% dintre responden\u0163i \u00ee\u015fi doresc s\u0103 g\u0103seasc\u0103 produse 5 to go \u015fi \u00een afara cafenelelor.<\/p>\n
\nPlanurile 5 to go pentru acest an includ dezvoltarea re\u0163elei de cafenele 5 to go prin deschiderea a 150 de unit\u0103\u0163i noi, dar \u015fi diversificarea portofoliului de produse pentru zona de retail.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Lan\u0163ul de cafenele 5 to go, cel mai extins juc\u0103tor de pe pia\u0163a local\u0103 a cafenelelor, a semnat un parteneriat strategic cu Carrefour, prin care produsele din gama 5 to go dedicate segmentului de retail vor fi prezente pe rafturile hipermarketurilor operate de retailerul francez, prin deschiderea a unsprezece loca\u0163ii sub denumirea oficial\u0103 de Coffee […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47646,419,246,18470,420,303,22136,33359],"class_list":["post-213190","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-5-to-go","tag-carrefour","tag-crestere","tag-demers","tag-hipermarketuri","tag-important","tag-national","tag-parteneriat-strategic"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213190"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213190\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}