\nCompania polonez\u0103 Answear, specializat\u0103 \u00een comercializarea online de produse fashion \u015fi prezent\u0103 \u015fi pe pia\u0163a din Rom\u00e2nia din 2015, a anun\u0163at achizi\u0163ia a dou\u0103 businessuri din portofoliul Fashion Trends Group Sp. z. o.o. – SneakerStudio \u015fi PRM. Ambele businessuuri comercializeaz\u0103 \u00eenc\u0103l\u0163\u0103minte, at\u00e2t prin intermediul magazinelor online cu acela\u015fi nume, c\u00e2t \u015fi prin dou\u0103 magazine offline din Cracovia \u015fi Var\u015fovia. Magazinul online SneakerStudio opereaz\u0103 \u015fi pe pia\u0163a din Rom\u00e2nia prin site-ul sneakerstudio.ro.<\/p>\n
\nCu afaceri de aproape un miliard de zlo\u0163i polonezi (peste 208 mil. euro) anul trecut, generate de cele 11 pie\u0163e pe care activeaz\u0103 \u00een total, Answear vede un pote\u0163ial de cre\u015ftere pe segmentul de sneakers \u015fi streetwear premium.<\/p>\n
\n\u201cNe plac brandurile care ies \u00een eviden\u0163\u0103 \u00een primul r\u00e2nd prin oferte unice de sneakers \u015fi streetwear premium. Odat\u0103 cu aceast\u0103 fuziune, ne extindem aria de afaceri \u015fi avem oportunitatea de a ajunge la noi grupuri de clien\u0163i cu linii de produse dedicate, inclusiv Gen Z sau clien\u0163i interesa\u0163i de produse premium \u015fi de lux. Toate previziunile presupun o cre\u015ftere dinamic\u0103 a pie\u0163ei de produse premium, \u00een care credem \u015fi noi \u015fi, de asemenea, credem c\u0103 aceast\u0103 tranzac\u0163ie ne va permite s\u0103 intr\u0103m \u015fi mai rapid \u00een acest segment \u015fi s\u0103 ne dezvolt\u0103m eficient\u201d, a declarat Krzysztof Bajo\u0142ek, CEO Answear.<\/p>\n
\nSneakerstudio este un brand matur din segmentul sneakers \u015fi lifestyle \u00een r\u00e2ndul comunit\u0103\u0163ii tinerei genera\u0163ii de pe pie\u0163ele din Europa Central\u0103 \u015fi de Est. Ofer\u0103 produse de la m\u0103rci precum Adidas Originals, New Balance, Carhartt \u015fi Veja. Retailerul este prezent prin magazinele sale online \u00een \u0163\u0103rile din Europa Central\u0103 \u015fi de Est, dar comercializeaz\u0103 produsele sale \u015fi pe pie\u0163ele din Europa de Vest prin intermediul unui website global activ \u00een limba englez\u0103. Brandul s-a n\u0103scut \u00een 2015 \u00een districtul Kazimierz din Cracovia, \u00eentr-un boutique ce a devenit o destina\u0163ie cult pentru fanii locali ai pantofilor sport \u015fi ai culturii stradale.<\/p>\n
\nPRM, pe de alt\u0103 parte, este un concept nou, care este \u00een concordan\u0163\u0103 cu tendin\u0163ele actuale ale pie\u0163ei \u015fi ofer\u0103 produse streetwear \u015fi fashion de lux. \u00cen ciuda stadiului s\u0103u incipient de dezvoltare, a reu\u015fit deja s\u0103 atrag\u0103 multe m\u0103rci binecunoscute \u015fi respectate \u00een Europa de Vest, precum Y-3, A.P.C., Marni, A-Cold-Wall, MISBHV \u015fi Rick Owens. V\u00e2nz\u0103rile se fac printr-un website global, iar boutique-ul m\u0103rcii este situat \u00een Var\u015fovia. <\/p>\n
\n\u201cSuntem foarte \u00eenc\u00e2nta\u0163i s\u0103 ne unim for\u0163ele cu un juc\u0103tor at\u00e2t de apreciat precum Answear, care a dovedit de mai multe ori c\u0103 este o companie bine organizat\u0103, a\u015fa cum se vede din rezultatele pe care le ob\u0163ine. Cu o logistic\u0103 fiabil\u0103 \u015fi sisteme excelente de e-commerce, deserve\u015fte clien\u0163ii la cel mai \u00eenalt nivel. Sunt convins c\u0103 prin combinarea acestor domenii, \u00eempreun\u0103 cu brandurile unice pe care le-am creat \u00een ultimii ani, acesta va fi un pas important \u00een dezvoltarea noastr\u0103 \u015fi ne va ajuta s\u0103 ajungem \u00een top. Avem o echip\u0103 ambi\u0163ioas\u0103 \u015fi creativ\u0103, care are know-how-ul potrivit \u015fi \u015ftie s\u0103 ajung\u0103 la clien\u0163ii din ni\u015fa \u00een care \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea brandurile noastre, deoarece \u00een multe cazuri este vorba de oameni care au fost \u00eentotdeauna interesa\u0163i de streetwear \u015fi sneakers. Prin \u00eembinarea echipelor noastre, nu numai c\u0103 ne vom dezvolta \u00een continuare m\u0103rcile, dar vom aduce \u015fi valoare ad\u0103ugat\u0103 \u00een strategia Answear prin schimbul de experien\u0163\u0103\u201d, a spus \u0141ukasz Lepczynski, fondatorul brandurilor Sneakerstudio \u015fi PRM.<\/p>\n
\nAnswear preia, pe l\u00e2ng\u0103 magazinle online \u015fi offline ale Sneakerstudio \u015fi PRM, \u015fi contractele de brand \u015fi echipele de v\u00e2nz\u0103ri \u015fi marketing ale celor dou\u0103 businessuri din cadrul Fashion Trends Group Sp. z. o.o.<\/p>\n
\n\u201c\u015etim c\u0103 aceast\u0103 companie a avut o mul\u0163ime de provoc\u0103ri \u00een ultimul timp, tipice companiilor de scar\u0103 mai mic\u0103 care opereaz\u0103 \u00een medii at\u00e2t de imprevizibile ca acestea din ultimele luni, dar a reu\u015fit s\u0103 supravie\u0163uiasc\u0103 acestei perioade \u015fi suntem \u00eencrez\u0103tori c\u0103 prin sprijinul nostru, proiectul va avea succes \u00een urm\u0103torii ani. Desigur, \u00een aceast\u0103 etap\u0103 nu dorim s\u0103 dezv\u0103luim prea multe detalii despre planurile noastre de dezvoltare, dar putem spune c\u0103 vedem mult poten\u0163ial \u00een aceast\u0103 categorie de produse \u015fi \u00een pie\u0163ele \u00een care activeaz\u0103 Answear \u00een prezent, precum \u015fi multe sinergii \u00een produsele \u015fi zonele opera\u0163ionale ale ambelor businessuri. Dorim s\u0103 dezvolt\u0103m \u00een continuare m\u0103rcile achizi\u0163ionate, folosind solu\u0163iile de e-commerce \u015fi logistica dezvoltate de Answear. Intrarea \u00een acest segment, care genereaz\u0103 de obicei AOV mai mare \u015fi, \u00een acela\u015fi timp, men\u0163inerea calit\u0103\u0163ii \u015fi a costurilor unitare mai mici ale opera\u0163iunilor datorit\u0103 amplorii pe care Answear a atins-o deja, creeaz\u0103 un poten\u0163ial de a ob\u0163ine o bun\u0103 rentabilitate a v\u00e2nz\u0103rilor \u00een magazine noi \u015fi de a ajunge la noi grupuri de clien\u0163i\u201d, a ad\u0103ugat Krzysztof Bajo\u0142ek, CEO Answear.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Compania polonez\u0103 Answear, specializat\u0103 \u00een comercializarea online de produse fashion \u015fi prezent\u0103 \u015fi pe pia\u0163a din Rom\u00e2nia din 2015, a anun\u0163at achizi\u0163ia a dou\u0103 businessuri din portofoliul Fashion Trends Group Sp. z. o.o. – SneakerStudio \u015fi PRM. Ambele businessuuri comercializeaz\u0103 \u00eenc\u0103l\u0163\u0103minte, at\u00e2t prin intermediul magazinelor online cu acela\u015fi nume, c\u00e2t \u015fi prin dou\u0103 magazine offline din Cracovia \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,7386,235,7281,7780,158,539,29],"class_list":["post-213149","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-branduri","tag-business","tag-extindere","tag-fashion","tag-incaltaminte","tag-online","tag-polonia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213149"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213149\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}