\nBrandul Sensiblu, care a fost timp de 25 de ani umbrela sub care a func\u0163ionat a doua re\u0163ea de farmacii dup\u0103 num\u0103rul de unit\u0103\u0163i \u015fi cifra de afaceri, a fost \u00eenlocuit de Dr. Max, numele cu care ac\u0163ionarul Penta In\u00advest\u00adments opereaz\u0103 farmaciile la nivel euro\u00adpean.<\/p>\n
\n\u2666<\/span><\/span> Brandul de farmacii Sensiblu a marcat pia\u0163a rom\u00e2neasc\u0103 timp de 25 de ani, fiind \u00eenlocuit de Dr. Max, numele adus de actualii ac\u0163ionari ai re\u0163elei \u2666<\/span><\/span> \u00cen 2020, \u00een urma unui proces de rebranding, au mai r\u0103mas 200 de unit\u0103\u0163i Sensiblu, care au \u00eenceput s\u0103 fie \u00eenlocuite r\u00e2nd pe r\u00e2nd \u00een ultimele luni de c\u0103tre Dr. Max.<\/strong><\/em><\/p>\n \nBrandul Sensiblu, care a fost timp de 25 de ani umbrela sub care a func\u0163ionat a doua re\u0163ea de farmacii dup\u0103 num\u0103rul de unit\u0103\u0163i \u015fi cifra de afaceri, a fost \u00eenlocuit de Dr. Max, numele cu care ac\u0163ionarul Penta In\u00advest\u00adments opereaz\u0103 farmaciile la nivel euro\u00adpean. \u00cenceput \u00eenc\u0103 din 2020, rebrandingul far\u00admaciilor Sensiblu se vede at\u00e2t pe strad\u0103, unde unit\u0103\u0163ile poart\u0103 sigla Dr. Max, c\u00e2t \u015fi \u00een online, site-ul vechi al Sensiblu trimit\u00e2nd spre pagina noii identit\u0103\u0163i de brand.<\/p>\n \n\u00cen 2020, la \u00eenceputul procesului de re\u00adbran\u00adding, noii ac\u0163ionari explicau strategia de \u00eenlo\u00adcuire a farmaciilor: \u201elan\u0163ul de farmacii Sensi\u00adblu va continua s\u0103 r\u0103spund\u0103 nevoilor clien\u0163ilor din mediul urban, \u00een peste 200 de farmacii din Rom\u00e2nia. Cu aceast\u0103 nou\u0103 strategie de retail, A&D Pharma \u00ee\u015fi propune s\u0103 devin\u0103 lider pe pia\u0163a de profil din Ro\u00adm\u00e2nia\u201c, potrivit unui comunicat al Dr. Max din 2020.<\/p>\n \n\u00cen a doua parte a anului 2022, mai multe farmacii Sensiblu din zone importante din Bucure\u015fti au \u00eenceput s\u0103 fie \u00eenlocuite de brandul Dr. Max, care mizeaz\u0103 pe pre\u0163urile mici pentru a atrage pacien\u0163ii, mai ales \u00eentr-o pia\u0163\u0103 com\u00adpe\u00adtitiv\u0103 ca retailul farmaceutic. \u00cen plus, strategia de investi\u0163ii \u00een 2022 a urmat deschiderea unor farmacii de dimensiuni mari \u2013 hiperfarmacii, sub acela\u015fi nume al Dr. Max, dou\u0103 astfel de unit\u0103\u0163i fiind deschise \u00een centrele comerciale Veranda \u015fi Mega Mall din Capital\u0103.Mo\u015ftenirea Sensiblu<\/strong><\/p>\n \nSensiblu a ajuns la 2,3 miliarde de lei cifr\u0103 de afaceri \u00een 2021, de la 231 mil. lei c\u00e2t raporta \u00een 2005. \u00cen 16 ani a crescut de 10 ori. Cifrele din 2021 cuprind \u00eens\u0103 \u015fi v\u00e2nz\u0103\u00adrile din farmaciile Dr. Max, care au \u00eenceput s\u0103 \u00eenlocuiasc\u0103 Sensiblu \u00eenc\u0103 din anul ante\u00adrior. Dup\u0103 prima parte a rebran\u00addingului, brandul Dr. Max ap\u0103rea pe 418 farmacii din cele 618 pe care le avea \u00een 2020 fondul de in\u00advesti\u0163ii \u00een Rom\u00e2nia.<\/p>\n \nP\u00e2n\u0103 \u00een 2011, Sensiblu a fost liderul pie\u00ad\u0163ei dup\u0103 cifra de afaceri, dup\u0103 care a predat \u015ftafeta c\u0103tre Catena, businessul creat de antreprenoarea Anca Vlad.<\/p>\n \nCiti\u0163i continuarea pe <\/a>www.businessmagazin.ro<\/a><\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Brandul Sensiblu, care a fost timp de 25 de ani umbrela sub care a func\u0163ionat a doua re\u0163ea de farmacii dup\u0103 num\u0103rul de unit\u0103\u0163i \u015fi cifra de afaceri, a fost \u00eenlocuit de Dr. Max, numele cu care ac\u0163ionarul Penta In\u00advest\u00adments opereaz\u0103 farmaciile la nivel euro\u00adpean. \u2666 Brandul de farmacii Sensiblu a marcat pia\u0163a rom\u00e2neasc\u0103 timp […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[46096,8088,54070,8815],"class_list":["post-213074","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-dr-max","tag-farma","tag-farmacii-sensiblu","tag-sensiblu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213074"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/213074\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}