{"id":212845,"date":"2023-02-06T09:32:03","date_gmt":"2023-02-06T09:32:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212845"},"modified":"2023-02-06T09:32:03","modified_gmt":"2023-02-06T09:32:03","slug":"videowise-videowise","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212845","title":{"rendered":"Videowise | Videowise"},"content":{"rendered":"<p>\n<strong><ins>Platforma Videowise \u00eenglobeaz\u0103 o serie inovatoare de tehnologii \u015fi func\u0163ionalit\u0103\u0163i pentru cre\u015fterea performan\u0163ei la nivel de user engagement \u015fi user conversion \u00een e-commerce. Faciliteaz\u0103 distribu\u0163ia \u015fi monetizarea de con\u0163inut video la scar\u0103 larg\u0103 pentru branduri DTC \u015fi retaileri enterprise, prin intermediul unui sistem de automatiz\u0103ri, customiz\u0103ri \u015fi rapoarte video \u00een timp real. <\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nVideowise este o platforma video all-\u00een-one. Printre componentele acesteia se num\u0103r\u0103 un sistem de stocare a con\u0163inutului video de tip \u201elibrary&#8221;, sincronizat inclusiv cu conturile de social media aferente magazinului online, zona de widget studio destinat\u0103 customiz\u0103rii \u00een manier\u0103 vizual\u0103 at\u00e2t a con\u0163inutului video, c\u00e2t \u015fi a canalelor de distribu\u0163ie al acestuia, precum \u015fi suita de produse asociate fiec\u0103ruia, accesibile pentru a fi achizi\u0163ionate direct din interfa\u0163a video playerului. Potrivit reprezentan\u0163ilor companiei, dispune de cea mai complex\u0103 sec\u0163iune de Video Analytics din e-commerce, date raportate \u00een timp real ce permit magazinelor online s\u0103 inoveze \u015fi s\u0103 construiasc\u0103 experien\u0163e e-commerce personalizate at\u00e2t pe specificul brandului, c\u00e2t \u015fi tiparelor de comportament \u015fi nevoilor principalelor publicuri \u0163int\u0103. Beneficiile urm\u0103rite prin crearea platformei tehnologice Videowise sunt oferirea instrumentelor necesare pentru simplificarea \u015fi automatizarea proceselor de v\u00e2nz\u0103ri online prin con\u0163inut video, \u00eencurajarea g\u00e2ndirii analitice bazate pe cifre \u015fi date exacte generate \u00een sistem real, \u015fi eliminarea complet\u0103 a tendin\u0163ei cump\u0103r\u0103torilor online de a para\u015fi magazinul pentru a face research despre produse \u00een afara site-ului. \u201eDup\u0103 doi ani de testare video intensiv\u0103, ni s-a confirmat generarea unei cre\u015fteri notabile la nivelul performan\u0163ei globale a magazinelor online, cu efect direct asupra principalilor indicatori de business, precum cre\u015fterea ratei de conversie \u015fi diminuarea timpului petrecut de clien\u0163i p\u00e2n\u0103 la checkout\u201d, spune Claudiu Cioba, CEO \u015fi CPO al companiei. Platforma a fost g\u00e2ndit\u0103 ini\u0163ial pe o investi\u0163ie de 1,1 milioane de dolari \u00een aprilie 2021, condusa de fondul FounderCollective cu investitori de la Meta, Uber, Google, Adobe. \u00cen noiembrie 2022, Videowise a \u00eenchis a doua rund\u0103 de investi\u0163ii condus\u0103 de Salesforce Ventures, pentru scalarea companiei \u015fi intrarea pe pia\u0163\u0103 enterprise.<\/p>\n<p>\nIni\u0163iatorul proiectului este&nbsp; Claudiu Cioba, fondator, CEO &#038; CPO. Cu zeci de proiecte inovatoare de software sub conducerea lui \u00een 15 ani de product design, Claudiu promoveaz\u0103 UI\/UX c\u0103 instrument de afaceri \u015fi reputa\u0163ie, cre\u00e2nd \u015fi revitaliz\u00e2nd limbaje vizuale de software la nivel global. Sus\u0163inut de un background \u00een colaborare cu branduri de renume (Uber, Meta, Payjunction, Certa), Claudiu locuie\u015fte actualmente \u00een Sibiu unde este un precursor al promov\u0103rii \u015fi integr\u0103rii poten\u0163ialului uman \u015fi valorilor locale.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nVideowise este prima platforma video dedicat\u0103 pentru e-commerce, care permite distribu\u0163ia de con\u0163inut video interactiv\/shoppable la scar\u0103 mare. Prin specificul s\u0103u de platform\u0103 SaaS integrat\u0103 360\u00b0, Videowise ofer\u0103 utilizatorilor func\u0163ionalit\u0103\u0163i automatizate \u015fi preconfigurate pentru setarea facil\u0103 a con\u0163inutului video \u015fi asocierea cu produsele aferente. \u00cen plus, aduce o suit\u0103 de tehnologii complet noi \u015fi o serie de instrumente exclusive platformei, precum sistemul extins de customizare, distribu\u0163ia video off-site \u015fi raportarea extensiv\u0103 de date.<\/p>\n<p>\n<strong><ins>Efectele inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nPe l\u00e2ng\u0103 rezolvarea principalelor blocaje ale cump\u0103r\u0103torilor din procesul de achizi\u0163ie \u015fi eficientizarea major\u0103 a proceselor de v\u00e2nz\u0103ri online \u015fi inova\u0163ie UI\/UX, suita de tehnologii \u015fi caracteristici tipice Videowise genereaz\u0103 o cre\u015ftere a performan\u0163ei globale de func\u0163ionare a magazinelor online. Acestea se reflect\u0103 direct asupra rezultatelor financiare \u00eenregistrate de businessuri cu efect major asupra principalilor indicatori precum: rata de conversie de p\u00e2n\u0103 la 21% pe magazine online, cre\u015ftere RPS (revenue per session) de 10%, cre\u015ftere AOV (average order value) de 12%, cre\u015ftere engagement de 3X timp petrecut on-site. Prin utilizarea tehnologiilor Videowise, nu s-a \u00eenregistrat un impact negativ asupra vitezei de \u00eenc\u0103rcare a paginilor pe magazinele online, platforma fiind clasata c\u0103 fiind superioara \u00een raport cu to\u0163i indicatorii de performan\u0163\u0103 Google Core Web Vitals. Solu\u0163ia Videowise este momentan unica platform\u0103 video testat\u0103 \u015fi recunoscut\u0103 de c\u0103tre Shopify ca av\u00e2nd un impact minim asupra vitezei de \u00eenc\u0103rcare a magazinelor online. \u00cen plus, Videowise integreaz\u0103 automat toate sistemele de checkout \u015fi plata online adoptate de c\u0103tre magazinele online, oferind vizitatorului toat\u0103 infrastructura necesar\u0103 pentru a nu p\u0103r\u0103si magazinul.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/21500410\/31\/claudiu-cioba.jpg?height=150&#038;width=200\" style=\"width: 200px; height: 150px; margin: 10px; float: right;\" \/><\/p>\n<p>\n<strong><ins>\u201eDup\u0103 doi ani de testare video intensiv\u0103, ni s-a confirmat generarea unei cre\u015fteri notabile la nivelul performan\u0163ei globale a magazinelor online, cu efect direct asupra principalilor indicatori de business, precum cre\u015fterea ratei de conversie \u015fi diminuarea timpului petrecut de clien\u0163i p\u00e2n\u0103 la checkout.\u201d<\/ins><\/strong><\/p>\n<p>\n<strong>Claudiu Cioba, CEO \u015fi CPO al Videowise<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Platforma Videowise \u00eenglobeaz\u0103 o serie inovatoare de tehnologii \u015fi func\u0163ionalit\u0103\u0163i pentru cre\u015fterea performan\u0163ei la nivel de user engagement \u015fi user conversion \u00een e-commerce. Faciliteaz\u0103 distribu\u0163ia \u015fi monetizarea de con\u0163inut video la scar\u0103 larg\u0103 pentru branduri DTC \u015fi retaileri enterprise, prin intermediul unui sistem de automatiz\u0103ri, customiz\u0103ri \u015fi rapoarte video \u00een timp real. &nbsp; Descrierea inova\u0163iei: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[53692,265,22030,54035],"class_list":["post-212845","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-inovatie","tag-tehnica","tag-videowise-videowise"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212845"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212845\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}