{"id":212822,"date":"2023-02-05T11:21:12","date_gmt":"2023-02-05T11:21:12","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212822"},"modified":"2023-02-05T11:21:12","modified_gmt":"2023-02-05T11:21:12","slug":"otp-bank-romania-mural-creditul-100-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212822","title":{"rendered":"OTP Bank Rom\u00e2nia | Mural, creditul 100% online"},"content":{"rendered":"<p>\n<strong><ins>OTP Bank Rom\u00e2nia a lansat creditul 100% online \u00een anul 2021, fiind una dintre pu\u0163inele b\u0103nci din Rom\u00e2nia cu un produs integral online \u00een portofoliu. Banca a ales s\u0103 promoveze acest produs printr-un proiect neconven\u0163ional, urban \u015fi cool, dup\u0103 cum spun chiar reprezentan\u0163ii acesteia. <\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21543677\/43\/mural-credit-online-2.jpg?height=356&#038;width=200\" style=\"width: 200px; height: 356px; margin: 10px; float: right;\" \/>Pentru promovarea creditului 100% online, lansat \u00een 2021, OTP Bank&nbsp; a construit o campanie de promovare out of the box, care pe l\u00e2ng\u0103 canalele TV, radio \u015fi online pentru informarea clien\u0163ilor, a pus \u00een valoare spa\u0163iul urban, \u00een aten\u0163ia unui unui public foarte mobil \u015fi dinamic.<\/p>\n<p>\nPe plan local, achizi\u0163iile online, \u015fi \u00een special cele pentru un produs bancar online, nu au un grad de \u00eencredere foarte ridicat \u00een r\u00e2ndul popula\u0163iei, astfel c\u0103 provocarea principal\u0103 a fost chiar promovarea unui produs online \u00eentr-un mediu offline. Astfel, \u00een luna mai 2022 a fost realizat\u0103 o pictur\u0103 mural\u0103 cu o grafic\u0103 neconven\u0163ional\u0103, pe o \u00eentreag\u0103 latur\u0103 a unui bloc de locuin\u0163e dintr-o zon\u0103 central\u0103 a Bucure\u015ftiului, prin care a fost eviden\u0163iat\u0103 ideea c\u0103 este foarte u\u015for s\u0103 accesezi un credit de oriunde ai fi, chiar \u015fi dintr-un balon cu aer cald, aflat la \u00een\u0103l\u0163ime. Desenul a fost realizat de un grafician local, \u00eentregul proces fiind documentat video. Echipa ce a dezvoltat proiectul este format\u0103 din Alina Iagaru, Digital Marketing Manager; Attila Kelemen, Director Marketing \u015fi Comunicare \u015fi Anca Stoean, Director Adjunct Marketing \u015fi Comunicare.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\n\u201eRemarcabile \u00een acest proiect sunt arta stradal\u0103 \u00een sine, combina\u0163ia dintre online \u015fi offline, opera de art\u0103, stilul graffiti-ului \u015fi dimensiunea picturii murale. \u00cen ceea ce prive\u015fte conceptul creativ, a fost urm\u0103rit\u0103 sublinierea accesului u\u015for pentru contractarea unui credit online, indiferent de locul \u00een care te afli. A\u015fa c\u0103 nu mai este nevoie s\u0103 recurgem la o sucursal\u0103 bancar\u0103 clasic\u0103\u201d, spun reprezentan\u0163ii b\u0103ncii. Grafittiul realizat pe o cl\u0103dire cu 10 etaje, situat\u0103 pe un bulevard cu trafic intens din Capital\u0103, \u00eencorporeaz\u0103 elemente de brand OTP Bank Rom\u00e2nia, fiind realizat \u00eentr-un stil fantasy street art, care exemplific\u0103 faptul c\u0103 prin avantajele digitaliz\u0103rii, orice loc poate fi o sucursal\u0103. Oric\u00e2t de atipic, \u00een mi\u015fcare, pe cer, \u00een avion sau \u00eentr-un balon cu aer cald, este nevoie doar de semnal pentru a face banking modern.<\/p>\n<p>\n<strong><ins>Efectele inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nProiectul a generat 2.000 de clickuri pe Spotify \u015fi un reach de 44.000, precum \u015fi 145.000 de vizualiz\u0103ri pe YouTube.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21543677\/42\/alina-iagaru-otp-bank-romania.jpg?height=480&#038;width=640\" style=\"width: 640px; height: 480px;\" \/><\/p>\n<p>\n<em><strong>Alina Iagaru, Digital Marketing Manager OTP Bank Rom\u00e2nia<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTP Bank Rom\u00e2nia a lansat creditul 100% online \u00een anul 2021, fiind una dintre pu\u0163inele b\u0103nci din Rom\u00e2nia cu un produs integral online \u00een portofoliu. Banca a ales s\u0103 promoveze acest produs printr-un proiect neconven\u0163ional, urban \u015fi cool, dup\u0103 cum spun chiar reprezentan\u0163ii acesteia. &nbsp; Descrierea inova\u0163iei: Pentru promovarea creditului 100% online, lansat \u00een 2021, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7208],"tags":[53692,54023,265,7178,35586,17868],"class_list":["post-212822","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-servicii-financiare","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-credit-online","tag-inovatie","tag-marketing","tag-mural","tag-otp-bank-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212822"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212822\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}