{"id":212788,"date":"2023-02-03T20:31:14","date_gmt":"2023-02-03T20:31:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212788"},"modified":"2023-02-03T20:31:14","modified_gmt":"2023-02-03T20:31:14","slug":"raiffeisen-bank-raiffeisen-smart-market","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212788","title":{"rendered":"Raiffeisen Bank | Raiffeisen Smart Market"},"content":{"rendered":"<p>\n<strong><ins>Smart Market este un ecosistem digital care aduce \u00eempreun\u0103 clien\u0163ii digitali persoane fizice, cu partenerii persoane juridice, printr-o aplica\u0163ie de loializare inovativ\u0103. Astfel, clien\u0163ii persoane fizice sunt recompensa\u0163i at\u00e2t prin ofertele Raiffeisen c\u00e2t \u015fi ale comercian\u0163ilor.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\n\u201eEcosistemul Smart Market a fost lansat \u00een luna iunie 2022, \u015fi este modul nostru simplu de a loializa clien\u0163ii persoane fizice, oferindu-le recompense care s\u0103 \u00eei ajute s\u0103 economiseasc\u0103 \u015fi s\u0103 c\u00e2\u015ftige mai mult din rela\u0163ia cu noi, mai ales \u00een acest context economic dificil\u201d, descriu reprezentan\u0163ii b\u0103ncii motiva\u0163ia din spatele lans\u0103rii acestui proiect.<\/p>\n<p>\n\u00cen acela\u015fi timp, spun c\u0103 \u015fi-au propus s\u0103 loializeze \u015fi s\u0103 sus\u0163in\u0103 \u015fi segmentele&nbsp; de clien\u0163i IMM \u015fi Corporate, oferindu-le posibilitatea s\u0103 \u00ee\u015fi creasc\u0103 profitul,&nbsp; promov\u00e2ndu-\u015fi gratuit ofertele pe o baz\u0103 relevant\u0103 de peste 300.000 de clien\u0163i. \u00centregul ecosistem are la baz\u0103 o solu\u0163ie de Advance Analytics \u015fi AI care sus\u0163ine aplica\u0163ia \u00een procesul de \u201e\u00eenv\u0103\u0163are\u201d a preferin\u0163elor \u015fi comportamentului de consum al clien\u0163ilor. \u201ePe baza acestor informa\u0163ii valoroase, reu\u015fim s\u0103 le oferim clien\u0163ilor campanii c\u00e2t mai apropiate de nevoile \u015fi domeniile lor preferate de shopping, precum \u015fi de banking\u201d, adaug\u0103 ei.<\/p>\n<p>\nIni\u0163iatorul proiectului este Bogdan Abrudan, Manager departament Dezvoltare Business Clien\u0163i Persoane Fizice la Raiffeisen Bank, responsabil pentru coordonarea procesului de R&#038;D a noului produs Smart Market \u015fi a echipei de proiect Raiffeisen Bank constituit\u0103 din departamentele IT, Retail (Clien\u0163i Persoane Fizice \u015fi IMM), Corporate, \u00eempreun\u0103 cu doi furnizori externi \u015fi RBI.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nReprezentan\u0163ii Raiffeisen Bank spun c\u0103 \u015fi-au propus s\u0103 fie \u201ecea mai relevant\u0103 aplica\u0163ie de loializare de pe pia\u0163\u0103\u201d, prin&nbsp; \u00eent\u00e2mpinarea clien\u0163ilor persoane fizice cu oferte \u015fi campanii personalizate \u00een func\u0163ie de dorin\u0163ele \u015fi comportamentul lor tranzac\u0163ional, dar si cu toate tipurile de recompense (cashback, vouchere de discount, premii, puncte de loialitate, oferte speciale la produse bancare), astfel \u00eenc\u00e2t s\u0103 acopere tot mai mult din nevoile lor. Astfel, au devenit prima aplica\u0163ie de acest gen de pe pia\u0163\u0103 care ofer\u0103 o gam\u0103 larg\u0103 de recompense \u015fi beneficii clien\u0163ilor s\u0103i.<\/p>\n<p>\n<strong><ins>Efectele inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\n\u00cen 6 luni de la lansare, au recompensat peste 300.000 de clien\u0163i persoane fizice cu oferte de la peste 50 de comercian\u0163i parteneri, astfel reu\u015find s\u0103 creasc\u0103 NPS-ul \u015fi satisfac\u0163ia tuturor segmentelor implicate (PF, IMM, Corporate), conform studiilor realizate.<\/p>\n<p>\n\u00cen al doilea r\u00e2nd, acesta fiind \u015fi un canal de v\u00e2nzare \u015fi promovare a produselor b\u0103ncii, s-au v\u0103zut cre\u015fteri seminificative at\u00e2t \u00een cazul produselor bancare ini\u0163iate digital, c\u00e2t \u015fi \u00een gradul de tranzac\u0163ionare electronic\u0103. \u201eNu \u00een ultimul r\u00e2nd, planific\u0103m pentru anul 2023 integrarea unei solu\u0163ii de identificare si evaluare a amprentei de carbon a fiec\u0103rui utilizator, precum \u015fi un mecanism de gamification bazat pe aceasta, astfel \u00eenc\u00e2t s\u0103 determin\u0103m \u015fi o con\u015ftientizare \u015fi un impact pozitiv asupra mediului\u201d, descriu reprezentan\u0163ii b\u0103ncii urm\u0103toarele obiective propuse prin intermediul acestui proiect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart Market este un ecosistem digital care aduce \u00eempreun\u0103 clien\u0163ii digitali persoane fizice, cu partenerii persoane juridice, printr-o aplica\u0163ie de loializare inovativ\u0103. Astfel, clien\u0163ii persoane fizice sunt recompensa\u0163i at\u00e2t prin ofertele Raiffeisen c\u00e2t \u015fi ale comercian\u0163ilor. &nbsp; Descrierea inova\u0163iei: \u201eEcosistemul Smart Market a fost lansat \u00een luna iunie 2022, \u015fi este modul nostru simplu de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211,7208],"tags":[53692,265,50666,2405,54006],"class_list":["post-212788","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","category-servicii-financiare","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-inovatie","tag-inovatie-de-produs","tag-raiffeisen-bank","tag-raiffeisen-smart-market"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212788"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212788\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}