{"id":212707,"date":"2023-02-02T11:04:00","date_gmt":"2023-02-02T11:04:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212707"},"modified":"2023-02-02T11:04:00","modified_gmt":"2023-02-02T11:04:00","slug":"povestea-unei-tinere-mame-care-pentru-ca-nu-avea-o-ocupatie-si-avea-mult-timp-liber-a-inceput-o-afacere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212707","title":{"rendered":"Povestea unei tinere mame care, pentru c\u0103 nu avea o ocupa\u0163ie \u015fi avea mult timp liber, a \u00eenceput o afacere"},"content":{"rendered":"

\n\u00cen 2014, Irina Maria Stoica era stabilit\u0103 \u00een Sicilia \u015fi devenise de cur\u00e2nd mama lui Cristian, fiul ei care ast\u0103zi are nou\u0103 ani. \u00cen lipsa altei ocupa\u0163ii, pentru c\u0103 tot timpul era acas\u0103 cu cel mic, a \u00eenceput s\u0103 cro\u015feteze. Un an mai t\u00e2rziu, revenea \u00een Rom\u00e2nia, iar dup\u0103 c\u00e2teva luni de locuit aici descoperea o tendin\u0163\u0103. Era \u00eenceputul afacerii YRene Concept.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"Am v\u0103zut c\u0103 toat\u0103 lumea cro\u015feta \u00eenc\u0103l\u0163\u0103minte \u015fi mi-am propus s\u0103 \u00eencerc s\u0103 fac \u015fi eu acest lucru, dar \u00een stilul meu. A\u015fa c\u0103 am \u00eenceput s\u0103 fac \u00eenc\u0103l\u0163\u0103minte cro\u015fetat\u0103 cu broderie irlandez\u0103, combinat\u0103 cu broderie rom\u00e2neasc\u0103 de laset\u0103 (obiect utilizat la realizarea dantelelor \u2013 n. red.), a\u015fa cum f\u0103cea bunica mileurile pe vremuri. La vremea aceea, eram cam singura din Rom\u00e2nia care f\u0103cea aceast\u0103 \u00eenc\u0103l\u0163\u0103minte, iar \u00een lume eram vreo patru persoane\u201d, poveste\u015fte Irina Maria Stoica.<\/p>\n

\nCur\u00e2nd a \u00eenceput s\u0103 fac\u0103 \u015fi \u00eenc\u0103l\u0163\u0103minte accesorizat\u0103 cu tot felul de elemente lucrate manual \u015fi \u00een continuare tot ce \u00eenseamn\u0103 partea de broderie de pe \u00eenc\u0103l\u0163\u0103minte \u00eei apar\u0163ine \u00een totalitate, Irina ocup\u00e2ndu-se personal de modele \u015fi de calibrarea lor pe tipare. \u201eInvesti\u0163ia ini\u0163ial\u0103 a fost destul de mic\u0103, \u00eens\u0103 pe parcurs am investit \u00een mine \u00een primul r\u00e2nd, \u00een dezvoltarea mea profesional\u0103.<\/p>\n

\nAm urmat cursuri de designer de \u00eenc\u0103l\u0163\u0103minte cu Mihaela Gl\u0103van, cursuri la care s-a al\u0103turat \u015fi Ovidiu Buta cu c\u00e2teva ore de stilism, iar eu am trecut la nivelul urm\u0103tor. Adic\u0103 de la \u00eenc\u0103l\u0163\u0103minte cro\u015fetat\u0103, la \u00eenc\u0103l\u0163\u0103minte tras\u0103 pe calapod.\u201d<\/p>\n

\nUrm\u0103torul pas a fost achizi\u0163ia unei ma\u015fini de brodat pentru a-\u015fi pune \u00een practic\u0103 ideile pe care le avea \u015fi a\u015fa au ap\u0103rut primele ghete brodate pe l\u00e2n\u0103 fiart\u0103 \u00een combina\u0163ie cu piele. Ast\u0103zi, toat\u0103 \u00eenc\u0103l\u0163\u0103mintea sub eticheta YRene Concept este produs\u0103 \u00een Rom\u00e2nia, lucrat\u0103 manual, de la zero, \u00een dou\u0103 ateliere de \u00eenc\u0103l\u0163\u0103minte din Bucure\u015fti, \u00een sistem de colaborare. \u201eAnumite modele ne apar\u0163in integral \u2013 de la design, broderie, combina\u0163ii de culori, iar pentru altele suntem retailer (adic\u0103 doar vindem \u2013 n. red.), \u00eens\u0103 totul este fabricat \u00een Rom\u00e2nia. Anumite materiale sunt aduse din str\u0103in\u0103tate, iar altele, cum ar fi t\u0103lpile, sunt produse tot aici, \u00een Rom\u00e2nia.\u201d YRene Concept are un parteneriat \u015fi cu Festival Shop, o alt\u0103 afacere creat\u0103 de la zero, care o are ca fondatoare pe Alina Grigore.<\/p>\n

\n

\n\u201eAnumite modele ne apar\u0163in integral \u2013 de la design, broderie, combina\u0163ii de culori, iar pentru altele suntem retailer (adic\u0103 doar vindem \u2013 n. red.), \u00eens\u0103 totul este fabricat \u00een Rom\u00e2nia.\u201d <\/em><\/strong><\/span><\/p>\n

\nIrina Maria Stoica, fondatoare YRene <\/span><\/strong>Concept<\/span><\/strong><\/p>\n

\n

\n\"\"\u00cen atelierul ei, Alina vopse\u015fte materialele \u00een tehnica tie-dye, iar ulterior Irina monteaz\u0103 \u00eenc\u0103l\u0163\u0103mintea. Al\u0163i arti\u015fti colaboratori se ocup\u0103 de procesul de pictare a pantofilor. \u201eAm participat la t\u00e2rguri, expozi\u0163ii, am avut \u015fi v\u00e2nz\u0103ri externe, iar munca mea a \u00eenceput s\u0103 fie apreciat\u0103 din ce \u00een ce mai mult. \u00cen acest moment, pot oferi o gam\u0103 variat\u0103 de \u00eenc\u0103l\u0163\u0103minte \u00een general de dam\u0103, \u00eencep\u00e2nd de la pantofi casual sau elegan\u0163i \u015fi p\u00e2n\u0103 la \u00eenc\u0103l\u0163\u0103minte de iarn\u0103, precum botine sau ghete\u201d, spune Irina Maria Stoica.<\/p>\n

\n\u015ei tot din seria parteneriatelor face parte \u015fi unul cu un club de motocicliste, alc\u0103tuit din femei care lucreaz\u0103 \u00een domenii precum armat\u0103, poli\u0163ie sau avia\u0163ie, pentru care YRene Concept realizeaz\u0103 broderiile ce \u00ee\u015fi g\u0103sesc locul pe piesele de vestimenta\u0163ie. \u201e\u00cen general, clientele noastre sunt doamne \u015fi domni\u015foare pasionate de mod\u0103, iubitoare de lucruri deosebite. Toat\u0103 \u00eenc\u0103l\u0163\u0103mintea se realizeaz\u0103 pe comand\u0103, exact dup\u0103 preferin\u0163ele fiec\u0103rei cliente.\u201d<\/p>\n

\nO parte din \u00eenc\u0103l\u0163\u0103mintea desenat\u0103 de Irina a ajuns peste ocean, \u00een America sau Canada, \u00eens\u0103 s-au ar\u0103tat amatoare \u015fi de pe continentul european, Italia fiind un exemplu. Urm\u0103toarea colaborare despre care vorbe\u015fte Irina Maria Stoica este cu Turcia. \u00cen 2023, ea \u015fi-a propus s\u0103 se extind\u0103 \u015fi mai mult pe plan extern, \u00een paralel cu o consolidare a v\u00e2nz\u0103rilor pe pia\u0163a local\u0103. Brandul YRene Concept poate fi g\u0103sit doar online, iar Irina spune c\u0103 nu are \u00een plan prea cur\u00e2nd o deschidere a unui magazin fizic. A\u015fa c\u0103 platforme precum Facebook, Instagram, TikTok sau Etsy sunt cele care g\u0103zduiesc toate colec\u0163iile de \u00eenc\u0103l\u0163\u0103minte. \u201eMul\u0163i clien\u0163i ne vin pe Instagram, unde suntem foarte activi \u015fi cunoscu\u0163i\u201d, m\u0103rturise\u015fte Irina.   \u25a0<\/p>\n

\n
\n

\nZece idei de afaceri de la zero<\/strong><\/span><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n\"\"<\/p>\n

\nAnn Design Studio \u2013 birou de design interior (Cluj-Napoca)<\/p>\n

\nFondatoare: Ana Mihail<\/p>\n

\nInvesti\u0163ii: 20.000 de euro<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103 \u015fi interna\u0163ional\u0103 (Dubai, Fran\u0163a, Anglia, Belgia)<\/p>\n

\n

\n\"\"<\/p>\n

\nCutia cu Activit\u0103\u0163i \u2013 activit\u0103\u0163i creative pentru copii (Bucure\u015fti)<\/p>\n

\nFondatoare: Oana Ghi\u0163\u0103<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nPatricia Bride \u2013 brand de rochii de mireas\u0103 (Bra\u015fov)<\/p>\n

\nFondatoare: Irina Carp<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 50.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online, na\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nFurniture Factory \u2013 atelier de mobil\u0103 (Bucure\u015fti)<\/p>\n

\nFondator: Vlad Grigore<\/p>\n

\nInvesti\u0163ii: 50.000 de euro<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nAlimenteSpeciale.ro \u2013 magazin online cu alimente s\u0103n\u0103toase (Bucure\u015fti)<\/p>\n

\nFondatoare: Maria Martac<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 10.000 de euro<\/p>\n

\nCifr\u0103 de afaceri: 30.000-40.000 de euro pe lun\u0103<\/p>\n

\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nLulu Design Boutique \u2013 aranjamente florale (Bucure\u015fti)<\/p>\n

\nFondatori: Laura \u015fi Vlad Antohe<\/p>\n

\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nFrateria \u2013 cofet\u0103rie (Ia\u015fi)<\/p>\n

\nFondator: \u015etefan Buraga<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 100.000 de euro<\/p>\n

\nPrezen\u0163\u0103: Ia\u015fi<\/p>\n

\n

\n\"\"<\/p>\n

\nC\u0103su\u0163a de la Cote\u015fti \u2013 unitate de cazare (jude\u0163ul Arge\u015f)<\/p>\n

\nFondatoare: Adelaida S\u0103c\u0103lu\u015f<\/p>\n

\nInvesti\u0163ii: 20.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2022: 15.000 de euro<\/p>\n

\nPrezen\u0163\u0103: Cote\u015fti, jud. Arge\u015f<\/p>\n

\n

\n\"\"<\/p>\n

\nLivstory \u2013 fabric\u0103 de ciocolat\u0103 (Bra\u015fov)<\/p>\n

\nFondatori: Mihaela \u015fi Liviu Enache<\/p>\n

\nInvesti\u0163ii: 400.000 de euro<\/p>\n

\nPrezen\u0163\u0103: \u00een Bra\u015fov, la Artisan Coffee, Croitoria de Cafea, mallul Coresi<\/p>\n

\n

\n\"\"<\/p>\n

\nPrive Nest \u2013 unitate de cazare (jude\u0163ul Bistri\u0163a-N\u0103s\u0103ud)<\/p>\n

\nFondator: Ionu\u0163 Bota<\/p>\n

\nInvesti\u0163ii: 50.000 de euro<\/p>\n

\nCifr\u0103 de afaceri estimat\u0103 pentru 2022: 20.000 de euro<\/p>\n

\nPrezen\u0163\u0103: satul Susenii B\u00e2rg\u0103ului, jud. Bistri\u0163a-N\u0103s\u0103ud<\/p>\n

\n
\n

\n\"\"<\/p>\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF<\/em> \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n

\nIntra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero<\/a> \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen 2014, Irina Maria Stoica era stabilit\u0103 \u00een Sicilia \u015fi devenise de cur\u00e2nd mama lui Cristian, fiul ei care ast\u0103zi are nou\u0103 ani. \u00cen lipsa altei ocupa\u0163ii, pentru c\u0103 tot timpul era acas\u0103 cu cel mic, a \u00eenceput s\u0103 cro\u015feteze. Un an mai t\u00e2rziu, revenea \u00een Rom\u00e2nia, iar dup\u0103 c\u00e2teva luni de locuit aici descoperea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,255,53994,9734,5414,207,158,9531],"class_list":["post-212707","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-antreprenori","tag-broderii","tag-concept","tag-cursuri","tag-design","tag-incaltaminte","tag-pantofi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212707"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212707\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}