\nAc\u0163iunile Hennes & Mauritz AB au sc\u0103zut dup\u0103 ce retailerul suedez de \u00eembr\u0103c\u0103minte a declarat c\u0103 majorarea sever\u0103 ale pre\u0163urilor la energie, m\u0103rfuri \u015fi articole de \u00eembr\u0103c\u0103minte aproape au \u015fters profitul \u00een ultimul trimestru, scrie Bloomberg.<\/p>\n
\nVenitul din exploatare a sc\u0103zut cu 87%, p\u00e2n\u0103 la 821 de miliarde de coroane (80 de milioane de dolari) \u00een cele trei luni p\u00e2n\u0103 \u00een noiembrie, a declarat vineri H&M, departe de estim\u0103rile anali\u015ftilor. Ac\u0163iunile au sc\u0103zut cu p\u00e2n\u0103 la 7,9%.<\/p>\n
\nAmploarea declinului este at\u00e2t de mare \u00eenc\u00e2t investitorii se \u00eendoiesc de previziunile directorului executiv Helena Helmersson privind \u00eembun\u0103t\u0103\u0163irea v\u00e2nz\u0103rilor \u015fi a profitabilit\u0103\u0163ii, a scris James Grzinic, analist la Jefferies. Ie\u015firea H&M din Rusia \u015fi costurile legate de un plan de reducere a 1.500 de locuri de munc\u0103 au afectat, de asemenea, veniturile. Gigantul fast-fashion \u00eenc\u0103 se confrunt\u0103 cu niveluri ridicate ale stocurilor, deoarece profitabilitatea sa este \u00een decalaj fa\u0163\u0103 de cea a rivalului proprietar Zara, Inditex.<\/p>\n
\nH&M cump\u0103r\u0103 o propor\u0163ie mai mare a articolelor de \u00eembr\u0103c\u0103minte din Asia dec\u00e2t Inditex, ceea ce presupune costuri de transport mai mari. Retailerul a spus c\u0103 \u00eencearc\u0103 s\u0103 transfere mai multe achizi\u0163ii c\u0103tre \u0163\u0103rile mai apropiate.<\/p>\n
\nCompania a reiterat obiectivul de a avea o marj\u0103 opera\u0163ional\u0103 de peste 10% \u00een anul fiscal 2024. \u00cen anul fiscal 2022, marja a sc\u0103zut la 3,2%, mai pu\u0163in de jum\u0103tate fa\u0163\u0103 de nivelul din anul precedent.<\/p>\n
\nCosturile de achizi\u0163ie sunt deja \u00een sc\u0103dere, iar perspectivele pentru a doua jum\u0103tate sunt mai bune, a declarat CEO Helmersson \u00eentr-un interviu. Acest lucru ar trebui s\u0103 contribuie la cre\u015fterea v\u00e2nz\u0103rilor \u015fi la \u00eembun\u0103t\u0103\u0163irea marjei \u00een acest an, a ad\u0103ugat ea.<\/p>\n
\n\u00cendeplinirea recomand\u0103rilor pentru 2024 va necesita ca marjele brute s\u0103 revin\u0103 la niveluri normale, a declarat directorul financiar Adam Karlsson \u00eentr-un interviu. Aceasta \u00eenseamn\u0103 c\u0103 H&M trebuie s\u0103 reduc\u0103 costurile cu materiile prime, transportul \u015fi energia, iar programul de reducere a costurilor trebuie s\u0103 mearg\u0103 conform planului.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ac\u0163iunile Hennes & Mauritz AB au sc\u0103zut dup\u0103 ce retailerul suedez de \u00eembr\u0103c\u0103minte a declarat c\u0103 majorarea sever\u0103 ale pre\u0163urilor la energie, m\u0103rfuri \u015fi articole de \u00eembr\u0103c\u0103minte aproape au \u015fters profitul \u00een ultimul trimestru, scrie Bloomberg. Venitul din exploatare a sc\u0103zut cu 87%, p\u00e2n\u0103 la 821 de miliarde de coroane (80 de milioane de dolari) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7780,11567],"class_list":["post-212532","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-fashion","tag-hm"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212532"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212532\/revisions"}],"predecessor-version":[{"id":212548,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212532\/revisions\/212548"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}