{"id":212511,"date":"2023-01-27T03:41:40","date_gmt":"2023-01-27T03:41:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212511"},"modified":"2023-01-27T03:41:40","modified_gmt":"2023-01-27T03:41:40","slug":"penny-romania-3ro-tripluro-produse-cu-ingredientul-principal-din-romania-procesate-si-ambalate-in-tara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212511","title":{"rendered":"PENNY Rom\u00e2nia | 3RO (TripluRO) \u2013 produse cu ingredientul principal din Rom\u00e2nia, procesate \u015fi ambalate \u00een \u0163ar\u0103"},"content":{"rendered":"<p>\n<strong><ins>Proiectul 3RO (TripluRO) vizeaz\u0103 nevoile consumatorilor. Conform unui studiu realizat \u00een cadrul PENNY \u00een 2022, rom\u00e2nii \u00ee\u015fi doresc, \u00eentr-o propor\u0163ie de 70%, produse fabricate \u00een Rom\u00e2nia \u00een \u015fase categorii: carne, mezeluri, legume, fructe, lactate \u015fi produse de panifica\u0163ie. \u00cen acela\u015fi timp, proiectul \u00ee\u015fi propune s\u0103 sus\u0163in\u0103 economia circular\u0103 in domeniul retailului, care s\u0103 conduc\u0103 la un cerc virtuos \u015fi s\u0103 genereze mai mult\u0103 plusvaloare \u00een \u0163ar\u0103. <\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\n\u00cen 2020, reprezentan\u0163ii Penny \u015fi-au asumat proiectul 3RO (TripluRO), un demers pe pia\u0163a local\u0103, prin care \u015fi-au propus ca, p\u00e2n\u0103 la finalul lui 2023, 60% din sortimentul aflat la v\u00e2nzare \u00een magazinele PENNY s\u0103 aib\u0103 ingredientul principal provenit din Rom\u00e2nia, adic\u0103 s\u0103 fie cultivat, crescut, extras sau fabricat \u00een \u0163ar\u0103 \u015fi s\u0103 fie procesat \u015fi ambalat \u00een Rom\u00e2nia. Din dorin\u0163a de a reduce deficitul comercial \u00een sectorul alimentar \u015fi de a contribui la dezvoltarea economiei rom\u00e2ne\u015fti au lansat \u00een aceast\u0103 toamn\u0103, sub umbrela 3RO, ini\u0163iativa \u201e100 de idei de business pentru Rom\u00e2nia\u201d, prin care aduc la aceea\u015fi mas\u0103 autorit\u0103\u0163i, reprezentan\u0163i ai mediului local de afaceri, furnizori \u015fi asocia\u0163ii profesionale pentru a g\u0103si \u00eempreun\u0103 solu\u0163ii care vor putea oferi rom\u00e2nilor un num\u0103r c\u00e2t mai mare de produse 3RO (TripluRO). Lansarea ini\u0163iativei \u201e100 de idei de business pentru Rom\u00e2nia\u201d a avut loc pe 2 noiembrie, \u00een Aula Magna din cadrul Academiei de Studii Economice Bucure\u015fti. Evenimentul fost \u00eemp\u0103r\u0163it \u00een trei paneluri \u015fi i-au avut al\u0103turi de noi pe Petre Daea, Ministrul Agriculturii \u015fi Dezvolt\u0103rii Rurale, Ioan Marcel Bolo\u015f, Ministrul Investi\u0163iilor \u015fi Proiectelor Europene, Florin Sp\u0103taru, Ministrul Economiei, al\u0103turi de reprezentan\u0163i ai furnizorilor \u015fi ai asocia\u0163iilor profesionale din Rom\u00e2nia.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21543734\/47\/cxos-penny.jpg?height=480&#038;width=640\" style=\"width: 640px; height: 480px;\" \/><\/p>\n<p>\nDaniel Gross, CEO, PENNY Rom\u00e2nia, este ini\u0163iatorul acestui proiect. Pentru implementarea acestui concept unic a lucrat \u00eendeaproape cu Marek Dolezal, COO, PENNY Rom\u00e2nia, dar \u015fi cu echipa de buying, condus\u0103 de Daniel Costache. \u00cempreun\u0103 cu Academia de Studii Economice, PENNY a analizat 100 de oportunit\u0103\u0163i de dezvoltare a unor afaceri locale. Pentru atingerea procentului de 60% produse 3RO, echipa PENNY va continua colaborarea cu autorit\u0103\u0163ile relevante \u015fi cu parteneri din mediul local de afaceri.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\n3RO nu vizeaz\u0103 doar ideea de produse rom\u00e2ne\u015fti, ci are \u00een vedere ca \u00eentreg lan\u0163ul de produc\u0163ie s\u0103 aib\u0103 loc \u00een Rom\u00e2nia: materie prim\u0103 local\u0103, procesare intermediar\u0103 \u015fi ambalare \u00een Rom\u00e2nia. \u00cen acela\u015fi timp, este un proiect care se adreseaz\u0103 \u00eentreg ecosistemului de business, astfel \u00eenc\u00e2t to\u0163i actorii relevan\u0163i s\u0103 sus\u0163in\u0103 dezvoltarea economiei \u015fi s\u0103 le ofere rom\u00e2nilor c\u00e2t mai multe produse 100% locale, 3RO.<\/p>\n<p>\n<strong><ins>Efectele inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nReprezentan\u0163ii PENNY spun c\u0103 vor \u00eencheia anul acesta cu un procent de 50% produse 3RO (TripluRO) disponibile \u00een magazinele PENNY, iar 100% din produsele de carne proasp\u0103t\u0103 de vit\u0103, pui \u015fi porc v\u00e2ndute \u00een re\u0163eaua PENNY sunt 3RO (TripluRO). Colaboreaz\u0103 cu peste 400 de produc\u0103tori locali, ceea ce \u00eenseamn\u0103 c\u0103 85% din furnizorii lor sunt \u00eenregistra\u0163i \u00een Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proiectul 3RO (TripluRO) vizeaz\u0103 nevoile consumatorilor. Conform unui studiu realizat \u00een cadrul PENNY \u00een 2022, rom\u00e2nii \u00ee\u015fi doresc, \u00eentr-o propor\u0163ie de 70%, produse fabricate \u00een Rom\u00e2nia \u00een \u015fase categorii: carne, mezeluri, legume, fructe, lactate \u015fi produse de panifica\u0163ie. \u00cen acela\u015fi timp, proiectul \u00ee\u015fi propune s\u0103 sus\u0163in\u0103 economia circular\u0103 in domeniul retailului, care s\u0103 conduc\u0103 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[53901,53692,265,7178,10443,53902],"class_list":["post-212511","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-3ro","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-inovatie","tag-marketing","tag-penny","tag-tripluro"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212511"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212511\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}