\nGrupul american Whirlpool \u015fi gigantul turc Arcelik, ce de\u0163ine local fabricile Arctic de la G\u0103e\u015fti \u015fi Ulmi, jude\u0163ul D\u00e2mbovi\u0163a, \u00ee\u015fi vor uni for\u0163ele pe pia\u0163a din Europa pentru a crea un juc\u0103tor de top pe segmentul electrocasnicelor, scrie Reuters.<\/p>\n
\nAmericanii de la Whirlpool au anun\u0163at c\u0103 vor s\u0103 v\u00e2nd\u0103 cea mai mare parte a businessului din Europa, Orientul Mijlociu \u015fi Africa, aceast\u0103 masur\u0103 fiind parte a unui plan strategic lansat \u00een 2022. Din cauza tensiunilor geopolitice din Europa, grupul a anun\u0163at c\u0103 marjele de profit opera\u0163ional (EBIT) sunt nesatisf\u0103c\u0103toare \u015fi e nevoie de mai mult timp p\u00e2n\u0103 c\u00e2nd acestea vor ajunge la un nivel dorit.<\/p>\n
\n\u00cen acest context, Whirlpool \u015fi Arcelik, ce de\u0163ine \u00een portofoliu m\u0103rci precum Beko sau Grundig, vor crea o entitate comun\u0103 unde vor pune laolalt\u0103 businessurile din Europa, scrie Reuters. Aceasta entitate va opera \u015fi fabricile Arcelik din Europa, at\u00e2t cele de electrocasnice mari \u015fi mici, c\u00e2t \u015fi cele de electronice. Whirlpool va avea 25% din ac\u0163iuni, iar Arcelik va avea restul.
\nAceast\u0103 companie va avea afaceri anuale de 6 mld. euro \u015fi peste 20.000 de salaria\u0163i \u00een mai multe pie\u0163e europene. Businessul Whilrpool din Orientul Mijlociu \u015fi Africa va fi v\u00e2ndut c\u0103tre Arcelik pentru 20 mil. euro. Doar cel din Europa va fi operat comun.<\/p>\n
\n\u00cen Rom\u00e2nia, Arctic realizeaz\u0103 doar frigidere (la G\u0103e\u015fti) \u015fi ma\u015fini de sp\u0103lat (la Ulmi). Acestea sunt v\u00e2ndute at\u00e2t local, c\u00e2t mai ales (peste 80% din produc\u0163ie) la export. Celelalte electrocasnice sunt realizate \u00een alte \u0163\u0103ri \u015fi importate.<\/p>\n
\nWhirlpool va p\u0103stra divizia KitchenAid \u00een Europa, Orientul Mijlociu \u015fi Africa.<\/p>\n","protected":false},"excerpt":{"rendered":"
Grupul american Whirlpool \u015fi gigantul turc Arcelik, ce de\u0163ine local fabricile Arctic de la G\u0103e\u015fti \u015fi Ulmi, jude\u0163ul D\u00e2mbovi\u0163a, \u00ee\u015fi vor uni for\u0163ele pe pia\u0163a din Europa pentru a crea un juc\u0103tor de top pe segmentul electrocasnicelor, scrie Reuters. Americanii de la Whirlpool au anun\u0163at c\u0103 vor s\u0103 v\u00e2nd\u0103 cea mai mare parte a businessului […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12870,10584,10275,30016,5255,98],"class_list":["post-212491","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-american","tag-arctic","tag-fabrici","tag-gigant","tag-masini","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212491"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212491\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}