{"id":212486,"date":"2023-01-26T10:34:34","date_gmt":"2023-01-26T10:34:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212486"},"modified":"2023-01-26T10:34:34","modified_gmt":"2023-01-26T10:34:34","slug":"footprints-for-retail-homomorphism-ai","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212486","title":{"rendered":"Footprints For Retail  | Homomorphism AI"},"content":{"rendered":"<p>\n<strong><ins>Homomorphism AI este o tehnologie de inteligen\u0163\u0103 artificial\u0103 care are capacitatea de a prezice comportamentul fizic de cump\u0103rare la nivel de consumator \u015fi de grup prin colectarea \u015fi fuzionarea tuturor datelor comportamentale din mediul offline \u015fi din mediul online, la nivel de magazin.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nCompania Footprints este o companie de date \u015fi inteligen\u0163\u0103 artificial\u0103 care lucreaz\u0103 cu retailerii pentru a transforma datele consumatorilor acestora \u00eentr-un activ al afacerii, \u015fi \u201ecare poate deveni cel mai important activ din portofoliul unei companii de retail printr-o strategie coerent\u0103 de transformare digital\u0103 \u00een jurul datelor clien\u0163ilor.\u201d Tehnologia Homomorphism AI permite comercian\u0163ilor s\u0103 transforme traficul din magazinele lor \u00een audien\u0163e de media profitabile \u015fi s\u0103 prezic\u0103 comportamentul lor de consum al clien\u0163ilor, colect\u00e2nd \u015fi orchestr\u00e2nd datele de comportament ale cump\u0103r\u0103torilor (c\u0103ut\u0103ri, interac\u0163iuni, vizite, achizi\u0163ii) din toate sistemele offline \u015fi online ale retailerilor. Tototdat\u0103, identific\u0103 profilurile consumatorilor \u00een mod automat, autonom, f\u0103r\u0103 s\u0103 fie nevoie de un efort extraordinar din partea lor.<\/p>\n<p>\nDatele privitoare la comportamentul consumatorilor, la nivel individual, au valoare pentru un retailer \u201edoar dac\u0103 pot prezice comportamentul de consum din viitor. Pentru c\u0103 acest aspect este singurul care poate determina modul \u00een care retailerul \u00ee\u015fi \u00eembun\u0103t\u0103\u0163e\u015fte \u015fansele de a face mai mult profit, mai predictibil \u015fi cu un efort \u015fi marja de risc mai mici\u201d. Investi\u0163ia \u00een tehnologia proprietar\u0103 de Inteligen\u0163\u0103 Artificial\u0103 a fost de 2 milioane de euro p\u00e2n\u0103 \u00een acest moment. Ini\u0163iatorul proiectului este Dan M\u0103rculescu, fondator \u015fi CEO.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nUnicitatea tehnologiei de inteligen\u0163\u0103 artificial\u0103 Homomorphism din Footprints este dat\u0103 de capacitatea de a prezice comportamentul fizic al consumatorilor cu o precizie foarte mare, folosind datele generate de c\u0103tre persoane at\u00e2t fizic, c\u00e2t \u015fi digital.<\/p>\n<p>\n<strong><ins>Efectele inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nEvaluarea companiei a dep\u0103\u015fit 5 milioane de euro \u015fi are un impact major \u00een scalabilitatea companiei. Footprints a fost inclus\u0103 astfel \u00een programul global al Microsoft Pegasus ca parte din top 12 companii tehnologice ce au cel mai mare impact \u00een viitorul modelului de retail. Potrivit reprezentan\u0163ilor companiei, beneficiile acestei tehnologii permit retailerilor fizici s\u0103 activeze o nou\u0103 surs\u0103 de profit printr-un serviciu de advertising omnicanal, pus la dispozi\u0163ie \u00een mod automat c\u0103tre brandurile de retail \u015fi c\u0103tre agen\u0163iile de media, s\u0103 prezic\u0103 \u015fi s\u0103 determine comunit\u0103\u0163ile locale, la nivelul fiec\u0103rui magazin din re\u0163eaua lor, s\u0103 creasc\u0103 frecven\u0163a vizitelor, \u015fi s\u0103 se extind\u0103 mai profitabil \u00een comunit\u0103\u0163i noi, cu mult mai mare predictibilitate, ajut\u00e2nd retailerii cu prezen\u0163\u0103 fizic\u0103 s\u0103 genereze o nou\u0103 surs\u0103 de profit \u00een 3 luni sau mai repede.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/21500455\/39\/dan-marculescu-founder-ceo-footprints-for-retail.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/p>\n<p>\n<em><strong>Dan M\u0103rculescu, fondator \u015fi CEO, Footprints<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Homomorphism AI este o tehnologie de inteligen\u0163\u0103 artificial\u0103 care are capacitatea de a prezice comportamentul fizic de cump\u0103rare la nivel de consumator \u015fi de grup prin colectarea \u015fi fuzionarea tuturor datelor comportamentale din mediul offline \u015fi din mediul online, la nivel de magazin. &nbsp; Descrierea inova\u0163iei: Compania Footprints este o companie de date \u015fi inteligen\u0163\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[53692,53894,265,22030],"class_list":["post-212486","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-footprints-for-retail-homomorphism-ai","tag-inovatie","tag-tehnica"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212486"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212486\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}