{"id":212466,"date":"2023-01-25T16:08:25","date_gmt":"2023-01-25T16:08:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212466"},"modified":"2023-01-25T16:08:25","modified_gmt":"2023-01-25T16:08:25","slug":"cum-a-reusit-un-roman-sa-transforme-o-planta-intr-o-afacere-profitabila-aceasta-planta-este-folosita-pentru-a-trata-unele-dintre-cele-mai-ingrozitoare-boli-existente","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212466","title":{"rendered":"Cum a reu\u015fit un rom\u00e2n s\u0103 transforme o plant\u0103 \u00eentr-o afacere profitabil\u0103. Aceast\u0103 plant\u0103 este folosita pentru a trata unele dintre cele mai \u00eengrozitoare boli existente"},"content":{"rendered":"

\nCu pia\u0163a produselor bio \u00een plin\u0103 expansiune \u015fi sesiz\u00e2nd noile preocup\u0103ri ale consumatorilor asupra s\u0103n\u0103t\u0103\u0163ii, Ciprian Stancu, fondatorul brandului Republica Bio, a analizat poten\u0163ialul pe care \u00eel au plantele asupra organismului uman \u015fi a decis s\u0103 creeze o gam\u0103 de produse care folose\u015fte ca substan\u0163\u0103 activ\u0103 canabidiolul (CBD), extractul fitoactiv extras din planta de c\u00e2nep\u0103. Rezultatul a fost brandul HempAID, dezvoltat de Ciprian Stancu \u00een colaborare cu Viviana Corne\u0163eanu, o t\u00e2n\u0103r\u0103 antreprenoare cu experien\u0163\u0103 \u00een marketing \u015fi v\u00e2nz\u0103ri, care activeaz\u0103 acum ca COO al companiei.<\/p>\n

\nPotrivit reprezentan\u0163ilor companiei, eficien\u0163a CBD a fost analizat\u0103 \u00een decursul a peste 20 de ani de exper\u0163i de pe \u00eentreg globul \u00een mai bine de 3.000 de studii, care s-au concentrat pe demonstrarea efectelor benefice \u00een rela\u0163ie cu diverse afec\u0163iuni precum anxietate, depresie, insomnie, ADHD, autism, epilepsie, Alzheimer\u2019s, Parkinson\u2019s \u015fi tratamentele oncologice pentru bolnavii de cancer.<\/p>\n

\n\"\"<\/p>\n

\nInvesti\u0163ia ini\u0163ial\u0103 pentru lansarea HempAID \u00een Rom\u00e2nia, respectiv \u00een dezvoltarea re\u0163etelor, studiile \u015fi analizele preliminare \u015fi punerea pe pia\u0163\u0103 a dep\u0103\u015fit 200.000 de euro, iar expansiunea la nivel european planificat\u0103 pentru 2023 \u015fi deja \u00eenceput\u0103 pe direc\u0163iile de distribu\u0163ie \u015fi integrare cu marketplace-urile va cre\u015fte aceast\u0103 investi\u0163ie p\u00e2n\u0103 la circa 400.000 de euro.<\/p>\n

\n\u00cen 2023, doar pentru Rom\u00e2nia, Ciprian Stancu \u015fi Viviana Corne\u0163eanu, fondatorii brandului european HempAID, estimeaz\u0103 v\u00e2nz\u0103ri de 250.000 de euro, iar pentru export \u00eenc\u0103 minim 100.000 de euro pentru 6 luni \u00eencep\u00e2nd din iunie, lun\u0103 p\u00e2n\u0103 la care estimeaz\u0103 c\u0103 vor dura list\u0103rile \u00een celelalte \u0163\u0103ri).<\/p>\n

\n\u201eExist\u0103 parteneri din industria farma care sunt \u00een permanent\u0103 c\u0103utare de inova\u0163ie, care \u00ee\u015fi asum\u0103 rolul de formatori \u015fi educatori ai pacien\u0163ilor \u015fi care adopt\u0103 imediat noile trenduri. Astfel, Grupul Tei (Farmacia Tei \u015fi Bebe Tei) a listat brandul HempAID \u00een prima s\u0103pt\u0103m\u00e2n\u0103 de la lansarea acestuia \u00een Rom\u00e2nia. Acum, la 3 luni de la lansare, discu\u0163iile sunt avansate cu mul\u0163i alti parteneri care \u00een\u0163eleg macro trendurile pie\u0163ei.\u201d<\/p>\n

\nPrimele pie\u0163e pe care compania le vizeaz\u0103 sunt statele din Europa de Vest (Germania, Fran\u0163a, UK, Italia, Spania), precum \u015fi Europa Central\u0103 (Cehia, Polonia). \u201eAm angajat deja agentul responsabil cu expansiunea \u00een primele \u015fapte \u0163\u0103ri.\u201d<\/p>\n

\nCiprian Stancu spune c\u0103 pia\u0163a pe care a lansat noul brand este una cu multe particularit\u0103\u0163i, \u201ea\u015fa c\u0103 trebuie s\u0103 lucrezi cu veteranii, nu te bag\u0103 nimeni \u00een seam\u0103 dac\u0103 nu ai diferen\u0163iatori clari ai produselor \u015fi dac\u0103 nu te duci de m\u00e2n\u0103 la discu\u0163ii cu cineva care \u015ftie bine pia\u0163a\u201d.<\/p>\n

\nPotrivit lui, \u00een Vest aceast\u0103 pia\u0163\u0103 e deja foarte dezvoltat\u0103, \u201e\u00eens\u0103 aproape inexistent\u0103 la noi, \u00een Rom\u00e2nia. \u00cempreun\u0103 cu medici, farmaci\u015fti, asocia\u0163ii \u015fi comunit\u0103\u0163i cre\u015ftem \u00een fiecare zi gradul de con\u015ftientizare al poten\u0163ialului imens pe care \u00eel au instrumentele medicinei alternative\u201d.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Cu pia\u0163a produselor bio \u00een plin\u0103 expansiune \u015fi sesiz\u00e2nd noile preocup\u0103ri ale consumatorilor asupra s\u0103n\u0103t\u0103\u0163ii, Ciprian Stancu, fondatorul brandului Republica Bio, a analizat poten\u0163ialul pe care \u00eel au plantele asupra organismului uman \u015fi a decis s\u0103 creeze o gam\u0103 de produse care folose\u015fte ca substan\u0163\u0103 activ\u0103 canabidiolul (CBD), extractul fitoactiv extras din planta de c\u00e2nep\u0103. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[33525,255,7179],"class_list":["post-212466","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afectiuni","tag-antreprenori","tag-brand"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212466"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212466\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}