{"id":212145,"date":"2023-01-15T15:29:58","date_gmt":"2023-01-15T15:29:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212145"},"modified":"2023-01-15T15:29:58","modified_gmt":"2023-01-15T15:29:58","slug":"limitless-agency-automatizari-pentru-shopping-ads-google-si-facebook","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212145","title":{"rendered":"Limitless Agency  | Automatiz\u0103ri pentru Shopping Ads \u2013 Google si Facebook"},"content":{"rendered":"<p>\n<strong><ins>Toolul de automatiz\u0103ri pentru Shopping Ads, dezvoltat de Limitless Agency, ajut\u0103 magazinele online s\u0103 fac\u0103 publicitate produselor care se potrivesc cel mai bine poten\u0163ialilor clien\u0163i folosind algoritmi de \u00eenv\u0103\u0163are automat\u0103 pentru a potrivi produsele cu oamenii.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nUna dintre cele mai mari provoc\u0103ri pentru magazinele online este c\u0103 nu pot alege \u00een timp real produsele pe care doresc s\u0103 le promoveze prin campanii pe mai multe platforme. \u00cens\u0103 cu toolul bazat pe machine learning de la Limitless Agency, companiile au predictibilitate, \u015ftiu c\u00e2t este ROAS p\u00e2n\u0103 la nivel de produs (c\u00e2\u015ftigul adus de cheltuieli) \u015fi ce produse s\u0103 promoveze pentru profitabilitate. Toolul poate fi integrat cu Google Ads, Facebook Ads, Instagram, Amazon, emag, Twitter \u015fi alte platforme.Persoanele implicate \u00een dezvoltarea proiectului au fost C\u0103t\u0103lin Macovei, CTO, Limitless Agency, \u015fi Daniel Sl\u0103venie, CEO, Limitless Agency.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nToolul Limitless Agency ajut\u0103 magazinele online s\u0103 \u00ee\u015fi creasc\u0103 v\u00e2nz\u0103rile sau s\u0103-\u015fi optimizeze bugetele de publicitate deoarece prin tehnologia dezvoltat\u0103 sunt promovate numai acele tipuri de produse care aduc venituri. Se fac analize complexe de business intelligence privind produsele din magazinele online \u00een func\u0163ie de mai mul\u0163i metrici ca add to cart rate, v\u00e2nz\u0103ri \u015fi altele. Astfel, pentru produsele promovate sunt realizate rapoarte pe vanz\u0103ri, Price Ranges \u015fi altele.<\/p>\n<p>\n<strong><ins>Efectele inova<\/ins><\/strong><strong><ins>\u0163<\/ins><\/strong><strong><ins>iei:<\/ins><\/strong><\/p>\n<p>\nUn studiu de caz realizat de companie arat\u0103 urm\u0103toarele rezultate:<\/p>\n<p>\n<strong><strong>\u25ba <\/strong>Industria fashion<\/strong><\/p>\n<p>\nSc\u0103derea costurilor de marketing cu 26%;<\/p>\n<p>\nTranzac\u0163ii \u00een cre\u015ftere cu 34%;<\/p>\n<p>\nROAS \u00een cre\u015ftere cu 41%;<\/p>\n<p>\nCTR \u00een cre\u015ftere cu 11%.<\/p>\n<p>\n<strong><strong><strong>\u25ba <\/strong><\/strong>Industria cas<\/strong><strong>\u0103<\/strong> <strong>\u015f<\/strong><strong>i gr<\/strong><strong>\u0103<\/strong><strong>din<\/strong><strong>\u0103<\/strong><\/p>\n<p>\nSc\u0103derea costurilor de marketing cu 22%;<\/p>\n<p>\nTranzac\u0163ii \u00een cre\u015ftere cu 32%;<\/p>\n<p>\nROAS \u00een cre\u015ftere cu 52%;<\/p>\n<p>\nCTR \u00een cre\u015ftere cu 12%.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21500298\/13\/daniel-slavenie-ceo-limitless-agency.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/p>\n<p>\n<strong>Daniel Sl\u0103venie, CEO, Limitless Agency<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toolul de automatiz\u0103ri pentru Shopping Ads, dezvoltat de Limitless Agency, ajut\u0103 magazinele online s\u0103 fac\u0103 publicitate produselor care se potrivesc cel mai bine poten\u0163ialilor clien\u0163i folosind algoritmi de \u00eenv\u0103\u0163are automat\u0103 pentru a potrivi produsele cu oamenii. &nbsp; Descrierea inova\u0163iei: Una dintre cele mai mari provoc\u0103ri pentru magazinele online este c\u0103 nu pot alege \u00een timp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571],"tags":[53692,265,53776,22030],"class_list":["post-212145","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-inovatie","tag-limitless-agency-automatizari-pentru-shopping-ads-google-si-facebook","tag-tehnica"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212145"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212145\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}