{"id":212119,"date":"2023-01-14T14:49:46","date_gmt":"2023-01-14T14:49:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212119"},"modified":"2023-01-14T14:49:46","modified_gmt":"2023-01-14T14:49:46","slug":"kaufland-romania-k-scan","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212119","title":{"rendered":"Kaufland Rom\u00e2nia | K-Scan"},"content":{"rendered":"

\nKaufland Rom\u00e2nia a introdus \u00een magazine tehnologia K-Scan, care ofer\u0103 clien\u0163ilor o modalitate rapid\u0103 de a face plata cump\u0103r\u0103turilor \u00eentr-un magazin fizic.<\/ins><\/strong><\/p>\n

\n <\/p>\n

\nDescrierea inova<\/ins><\/strong>\u0163<\/ins><\/strong>iei:<\/ins><\/strong><\/p>\n

\n\u00cen 2021, Kaufland Rom\u00e2nia a introdus \u00een magazine K-Scan, un nou serviciu care ofer\u0103 clien\u0163ilor posibilitatea s\u0103 se bucure de cump\u0103r\u0103turi mai sigure \u015fi mai rapide, evit\u00e2nd aglomera\u0163ia de la casele de marcat. Cu ajutorul acestei inova\u0163ii, clien\u0163ii pot astfel s\u0103 \u00ee\u015fi scaneze singuri produsele, iar la casa de marcat self-service doar s\u0103 finalizeze plata cump\u0103r\u0103turilor. Procedeul poate fi efectuat fie cu propriul telefon mobil, prin aplica\u0163ia Kaufland Card, fie cu ajutorul scannerului de m\u00e2n\u0103, nou introdus \u00een magazine. Clientul are posibilitatea s\u0103 vizualizeze \u00een orice moment at\u00e2t produsele scanate, pre\u0163ul acestora, c\u00e2t \u015fi suma de plat\u0103, care se poate achita apoi direct la casele self-service. \u00cen acest mod, experien\u0163a la cump\u0103r\u0103turi a devenit mult mai rapid\u0103 \u015fi mai sigur\u0103, fiind evitate aglomera\u0163ia \u015fi a\u015fteptarea la cas\u0103. \u00cen plus, este evitat\u0103 \u015fi a\u015fezarea cump\u0103r\u0103turilor pe band\u0103 \u015fi \u00eenapoi \u00een co\u015f, \u00eentruc\u00e2t dup\u0103 scanarea unui produs cu K-Scan, acesta poate fi pus direct \u00een saco\u015fa de cump\u0103r\u0103turi. Noul sistem este implementat momentan \u00een nou\u0103 magazine din Bucure\u015fti, urm\u00e2nd ca, \u00een perioada urm\u0103toare, proiectul s\u0103 se extind\u0103 \u00een alte loca\u0163ii din \u00eentreaga \u0163ar\u0103. Coordonatorul proiectului a fost Alina Diaconescu, VT Orga \u2013 Procese Case de marcat. Ea s-a al\u0103turat companiei \u00een 2019, av\u00e2nd anterior o experien\u0163\u0103 profesional\u0103 de 13 ani \u00een retail.<\/p>\n

\n\"\"<\/p>\n

\nElementul de noutate:<\/ins><\/strong><\/p>\n

\nK-Scan este r\u0103spunsul Kaufland la nevoia de autonomie a cump\u0103r\u0103torilor. Noua func\u0163ionalitate nu vine cu o aplica\u0163ie separat\u0103, ci ca o func\u0163ie disponibil\u0103 \u00een Kaufland Card. Clientul nu are nevoie s\u0103 instaleze nimic nou, totul se desf\u0103\u015foar\u0103 deja \u00een aplica\u0163ia cu care este obi\u015fnuit sau folosind dispozitivul din magazin.<\/p>\n

\n\"\"<\/p>\n

\nEfectele inova<\/ins><\/strong>\u0163<\/ins><\/strong>iei:<\/ins><\/strong><\/p>\n

\n\u00cen ceea ce prive\u015fte eficien\u0163a serviciului, timpul petrecut pentru \u00eencasarea produselor prin utilizarea K-Scan se reduce cu 80%. \u00cen anul 2021, K-Scan a avut mai bine de 120.000 de utilizatori, iar num\u0103rul lor a  crescut constant, ajung\u00e2nd la peste 397.000 utilizatori \u00een anul 2022. La nivel intern, K-Scan este utilizat de c\u0103tre 89% dintre angaja\u0163ii Kaufland din magazinele unde acesta este disponibil. Mai mult, 91% dintre ace\u015ftia se declar\u0103 mul\u0163umi\u0163i sau foarte mul\u0163umi\u0163i de func\u0163ionalitate.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Kaufland Rom\u00e2nia a introdus \u00een magazine tehnologia K-Scan, care ofer\u0103 clien\u0163ilor o modalitate rapid\u0103 de a face plata cump\u0103r\u0103turilor \u00eentr-un magazin fizic.   Descrierea inova\u0163iei: \u00cen 2021, Kaufland Rom\u00e2nia a introdus \u00een magazine K-Scan, un nou serviciu care ofer\u0103 clien\u0163ilor posibilitatea s\u0103 se bucure de cump\u0103r\u0103turi mai sigure \u015fi mai rapide, evit\u00e2nd aglomera\u0163ia de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[53692,265,53770,48120,22030],"class_list":["post-212119","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-cele-mai-inovatoare-companii-din-romania-2022","tag-inovatie","tag-k-scan","tag-kaufland-romania","tag-tehnica"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212119"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212119\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}