{"id":212070,"date":"2023-01-13T09:22:19","date_gmt":"2023-01-13T09:22:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212070"},"modified":"2023-01-13T09:22:19","modified_gmt":"2023-01-13T09:22:19","slug":"csr-2022-campania-zilele-protectiei-solare-loreal-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212070","title":{"rendered":"CSR 2022. Campania \u201eZilele Protec\u0163iei Solare\u201d &#8211; L&#8217;Or\u00e9al Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie: <\/strong><\/p>\n<p>\nPotrivit reprezentan\u0163ilor L&#8217;Or\u00e9al Rom\u00e2nia, care citeaz\u0103 datele skincancer.org, 99% din cazurile de melanom sunt vindecabile, dac\u0103 acestea sunt descoperite la timp, iar pentru acest lucru, preven\u0163ia este un pas esen\u0163ial. \u201e\u00cen Europa, anual sunt declarate decedate peste 27.000 de persoane din cauza cancerului de piele (GLOBOCAN 2018), iar \u00een Rom\u00e2nia mortalitatea este peste media european\u0103, indic\u00e2nd faptul c\u0103 boala este depistat\u0103 mai t\u00e2rziu, \u00een stadii mai avansate. Cea mai eficient\u0103 metod\u0103 de prevenire a melanomului este, potrivit medicilor dermatologi, verificarea constant\u0103 a aluni\u0163elor.\u201d \u00cen acest context, La Roche-Posay desf\u0103\u015foar\u0103 de peste 12 ani o campanie na\u0163ional\u0103 prin care rom\u00e2nii \u00ee\u015fi pot verifica gratuit aluni\u0163ele. Lansat\u0103 \u00een 2011, campania \u201eZilele Protec\u0163iei Solare\u201d este un program de educare, preven\u0163ie \u015fi con\u015ftientizare a riscului de expunere neprotejat\u0103 la soare \u015fi a apari\u0163iei melanomului. \u00cen cadrul acestei campanii, brandul La Roche-Posay ofer\u0103 consulta\u0163ii gratuite pentru verificarea aluni\u0163elor de c\u0103tre medicii dermatologi, implica\u0163i voluntar.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong><\/p>\n<p>\n\u00cen 2022, campania \u201eZilele Protec\u0163iei Solare\u201d a debutat \u00een aceea\u015fi perioad\u0103 cu startul campaniei globale EuroMelanoma Day (mai) \u015fi a fost activ\u0103 timp de patru luni. Lu\u00e2nd \u00een considerare obiectivul de a face dermatologia accesibil\u0103 tuturor, pe l\u00e2ng\u0103 consulta\u0163iile gratuite care s-au desf\u0103\u015furat \u00een cabinetele medicilor dermatologi, La Roche-Posay a creat o caravan\u0103 mobil\u0103 care, timp de \u015fase s\u0103pt\u0103m\u00e2ni, a fost amplasat\u0103 \u00een proximitatea unor zone cu trafic intens, ajung\u00e2nd astfel la c\u00e2t mai mul\u0163i pacien\u0163i. \u00cen cadrul caravanei, al\u0103turi de medici dermatologi, au fost efectuate consulta\u0163ii gratuite ale aluni\u0163elor.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\n\u00cen cadrul campaniei desf\u0103\u015furate \u00een 2022 au participat peste 370 de medici dermatologi din 55 de ora\u015fe \u015fi au fost consulta\u0163i peste 8.300 pacien\u0163i (\u010280% vs. 2021). Au fost descoperite peste 324 de leziuni suspecte \u015fi 95 de cazuri de melanom. \u00cen opinia reprezentan\u0163ilor L&#8217;Or\u00e9al Rom\u00e2nia, implicarea companiilor din Rom\u00e2nia \u00een proiecte de responsabilitate social\u0103 este crucial\u0103, deoarece aceste ac\u0163iuni sunt o parte integrant\u0103 a societ\u0103\u0163ii \u015fi joac\u0103 un rol critic \u00een modelarea acesteia. \u201eOdat\u0103 cu puterea economic\u0103 vine \u015fi o mai mare r\u0103spundere de a avea un succes sustenabil, de a contribui la solu\u0163ionarea celor mai presante provoc\u0103ri de mediu \u015fi sociale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Potrivit reprezentan\u0163ilor L&#8217;Or\u00e9al Rom\u00e2nia, care citeaz\u0103 datele skincancer.org, 99% din cazurile de melanom sunt vindecabile, dac\u0103 acestea sunt descoperite la timp, iar pentru acest lucru, preven\u0163ia este un pas esen\u0163ial. \u201e\u00cen Europa, anual sunt declarate decedate peste 27.000 de persoane din cauza cancerului de piele (GLOBOCAN 2018), iar \u00een Rom\u00e2nia mortalitatea este peste media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,7211],"tags":[53749,53198,205],"class_list":["post-212070","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-comert","tag-campania-zilele-protectiei-solare-loreal-romania","tag-csr-2022","tag-sanatate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212070"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212070\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}