{"id":212050,"date":"2023-01-12T19:05:19","date_gmt":"2023-01-12T19:05:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212050"},"modified":"2023-01-12T19:05:19","modified_gmt":"2023-01-12T19:05:19","slug":"csr-2022-actiunile-de-colectare-selectiva-si-reciclare-desfasurate-de-ursus-breweries-in-anul-2022-ursus-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212050","title":{"rendered":"CSR 2022. Ac\u0163iunile de colectare selectiv\u0103 \u015fi reciclare desf\u0103\u015furate de Ursus Breweries \u00een anul 2022 – Ursus"},"content":{"rendered":"

\nMotiva\u0163ie: <\/strong><\/p>\n

\n\u201eImplicarea companiilor \u00een proiectele de sustenabilitate este esen\u0163ial\u0103: o companie poate fi un catalizator, un model inspira\u0163ional \u015fi o for\u0163\u0103, antren\u00e2nd \u00een strategia \u015fi politicile sale din zona sustenabil\u0103 un efort comun al comunit\u0103\u0163ii\u201d, spun reprezentan\u0163ii Ursus Breweries Rom\u00e2nia. Sustenabilitatea este integrat\u0103 \u00een activitatea de zi cu zi a companiei, adaug\u0103 ei. Ca atare, \u00eenc\u0103 din anul 2020, Asahi Europe & International, grupul din care Ursus Breweries face parte, a definit o strategie de sustenabilitate, care cuprinde \u015fi o important\u0103 component\u0103 legat\u0103 de mediu. Unul dintre obiective vizeaz\u0103 circularitatea ambalajelor \u015fi \u015fi-au propus ca, p\u00e2n\u0103 \u00een 2030, ambalajele lor s\u0103 fie returnabile sau 100% reciclabile, precum \u015fi realizate \u00een principal din materiale reciclate.<\/p>\n

\n <\/p>\n

\nDescrierea proiectului: <\/strong><\/p>\n

\nPentru a determina un comportament de protejare a naturii, de-a lungul anilor, \u015fi-au \u00eencurajat consumatorii s\u0103 practice colectarea selectiv\u0103 \u00een cadrul unora dintre cele mai mari festivaluri din Rom\u00e2nia, prin intermediul brandurilor lor. \u00cen fapt, au fost prima companie care a pus subiectul colect\u0103rii \u015fi recicl\u0103rii pe agenda festivalurilor UNTOLD \u015fi Neversea, realiz\u00e2nd activ\u0103ri pentru \u00eencurajarea colect\u0103rii de ambalaje. \u00cen plus, printr-o alt\u0103 ini\u0163iativ\u0103 \u2013 \u201eP\u0103streaz\u0103 natura curat\u0103\u201d, au derulat ac\u0163iuni de colectare selectiv\u0103 a ambalajelor de sticl\u0103, plastic (PET) \u015fi doze de aluminiu. Ac\u0163iunile au avut loc \u00een comunit\u0103\u0163ile locale, \u00een 8 zone amenajate de Ciuca\u015f pentru picnic \u015fi relaxare \u00een natur\u0103. At\u00e2t \u00een cadrul festivalurilor, c\u00e2t \u015fi \u00een zonele de picnic Ciuca\u015f, grupurile \u0163int\u0103 au fost consumatorii, pe care i-au informat \u015fi \u00eencurajat s\u0103 colecteze selectiv pentru a evita poluarea naturii cu ambalaje. Anul acesta, \u00een cadrul a trei mari festivaluri din \u0163ar\u0103 – Neversea, UNTOLD, Oktoberfest \u2013 au amplasat, \u00een total, 12 sisteme ECOCAN de colectare de doze de aluminiu. Festivalierii care au colectat separat au c\u00e2\u015ftigat premii \u00een func\u0163ie de num\u0103rul de doze introduse \u00een aparate. Ca urmare a acestei ac\u0163iuni au fost str\u00e2nse peste 36.200 de doze de aluminiu ce au fost ulterior reciclate. De asemenea, \u00een perioada 14 iulie – 22 august, au amplasat c\u00e2te un aparat de colectare a dozelor de aluminiu \u015fi c\u00e2te dou\u0103 urne pentru colectarea sticlei \u015fi a ambalajelor PET \u00een Poienile Ciuca\u015f din R\u0103\u015finari, Valea Z\u00e2nelor, Lacul Noua, Valea Doftanei, Budeasa, Bucov, Hale\u015f \u015fi Poiana C.A. Rosetti. Partenerii Ursus pentru aceste ac\u0163iuni au fost Canpack Recycling, Greenpoint Management \u015fi Green PC Ambalaje.<\/p>\n

\n <\/p>\n

\nRezultate:<\/strong>
\n\u00cen cadrul acestui program s-au colectat peste 8.000 de de\u015feuri de ambalaje (doze\/PET-uri\/sticle.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: \u201eImplicarea companiilor \u00een proiectele de sustenabilitate este esen\u0163ial\u0103: o companie poate fi un catalizator, un model inspira\u0163ional \u015fi o for\u0163\u0103, antren\u00e2nd \u00een strategia \u015fi politicile sale din zona sustenabil\u0103 un efort comun al comunit\u0103\u0163ii\u201d, spun reprezentan\u0163ii Ursus Breweries Rom\u00e2nia. Sustenabilitatea este integrat\u0103 \u00een activitatea de zi cu zi a companiei, adaug\u0103 ei. Ca atare, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,7211],"tags":[53738,53198,10287],"class_list":["post-212050","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-comert","tag-actiunile-de-colectare-selectiva-si-reciclare-desfasurate-de-ursus-breweries-in-anul-2022-ursus","tag-csr-2022","tag-mediu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212050"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212050\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}