{"id":212045,"date":"2023-01-12T19:05:00","date_gmt":"2023-01-12T19:05:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=212045"},"modified":"2023-01-12T19:05:00","modified_gmt":"2023-01-12T19:05:00","slug":"csr-2022-programul-food-fighting-obesity-through-offer-demand-edenred-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=212045","title":{"rendered":"CSR 2022. Programul FOOD &#8211; (Fighting Obesity through Offer &amp; Demand) Edenred Romania"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie: <\/strong><\/p>\n<p>\nIni\u0163iativele Edenred Rom\u00e2nia sunt aliniate pe trei direc\u0163ii de responsabilitate social\u0103: Ideal People, ce urm\u0103re\u015fte \u00eembun\u0103t\u0103\u0163irea calit\u0103\u0163ii vie\u0163ii oamenilor; Ideal Planet, dedicat protejarii mediului \u015fi Ideal Progress, ce vizeaz\u0103 implicarea \u00een dezvoltarea responsabil\u0103, bun\u0103starea \u015fi progresul comunit\u0103\u0163ilor locale. \u00cen ultimii doi ani, compania a sprijinit \u015fi dezvoltat ini\u0163iative al\u0103turi de Banca pentru Alimente, Asocia\u0163ia Caritas Bucure\u015fti, Asocia\u0163ia \u201eN-avem s\u00e2nge?!\u201d, World Vision. \u201eCompaniile trec acum printr-un proces de transformare, adopt\u00e2nd modelul de dezvoltare sustenabil\u0103 care are \u00een vedere to\u0163i stakeholderii, dar \u015fi felul cum ac\u0163iunile din prezent determin\u0103 viitorul urm\u0103toarelor genera\u0163ii. \u00cen Edenred, principiile ESG sunt \u00eencorporate \u00een modelul de business, prin \u00eens\u0103\u015fi natura produselor \u015fi serviciilor.\u201d FOOD, unul dintre programele de CSR derulate de companie, reprezint\u0103 un parteneriat public-privat lansat \u015fi coordonat de Edenred \u00een 2009, activ \u00een 11 \u0163\u0103ri din UE, printre care \u015fi Rom\u00e2nia, unde este implementat de echipa Edenred Rom\u00e2nia. Deoarece munca de la birou, de acas\u0103 sau \u00een regim hibrid a afectat delimitarea spa\u0163iului personal de cel profesional, duc\u00e2nd adesea la un stil de via\u0163\u0103 mai pu\u0163in ordonat, iar angaja\u0163ii tind s\u0103 am\u00e2ne masa de pr\u00e2nz, s\u0103 \u00eenlocuiasc\u0103 mesele calde cu gust\u0103ri reci sau m\u00e2nc\u0103ruri rapide, nehr\u0103nitoare sau chiar s\u0103 o omit\u0103 complet, obiceiuri nes\u0103n\u0103toase ce pot duce la obezitate, boli cardiovasculare sau colesterol crescut, afect\u00e2nd starea de bine, s\u0103n\u0103tatea \u015fi activitatea angaja\u0163ilor, compania \u015fi-a asumat misiunea de a promova obiceiurile nutri\u0163ionale s\u0103n\u0103toase \u00een via\u0163a profesional\u0103 \u015fi personal\u0103, cel mai cunoscut \u015fi apreciat produs Edenred fiind, de altfel, cardul de mas\u0103, utilizat pentru achizi\u0163ionarea de alimente \u015fi mese calde.<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong><\/p>\n<p>\nFOOD este cel mai amplu proiect european de promovare a obiceiurilor alimentare s\u0103n\u0103toase, at\u00e2t prin con\u015ftientizarea modului \u00een care hrana influen\u0163eaz\u0103 s\u0103n\u0103tatea angaja\u0163ilor, c\u00e2t \u015fi prin reducerea risipei alimentare, cu impact direct asupra restaurantelor implicate \u00een proiect, sus\u0163in reprezentan\u0163ii Edenred. \u00cen Rom\u00e2nia, programul, care \u0163inte\u015fte deopotriv\u0103 companii, angaja\u0163i \u015fi restaurante partenere, este implementant \u00een parteneriat cu Institutul Na\u0163ional de S\u0103n\u0103tate Public\u0103, Asocia\u0163ia Medicilor de Familie Bucure\u015fti \u015fi Ilfov \u015fi Camera de Comer\u0163 American\u0103 \u00een Rom\u00e2nia \u015fi cuprinde o re\u0163ea de 383 de restaurante care respect\u0103 principiile FOOD. \u00cen cadrul programului FOOD sunt organizate workshopuri de nutri\u0163ie pentru angaja\u0163ii companiilor-client Edenred. Anual, Edenred prezint\u0103 \u201eBarometrul FOOD\u201d, un studiu derulat \u00een 20 de \u0163\u0103ri, adresat utilizatorilor \u015fi restaurantelor din re\u0163eaua Edenred, ce analizeaz\u0103 impactul ac\u0163iunilor de informare \u015fi educare, dar \u015fi evolu\u0163ia atitudinilor \u015fi percep\u0163iilor privind promovarea unui stil de via\u0163\u0103 s\u0103n\u0103tos \u015fi combaterea risipei alimentare. Totodat\u0103, compania sus\u0163ine demersurile de colectare a alimentelor \u015fi distribuirea acestora c\u0103tre persoanele din medii defavorizate, prin parteneriatul cu Federa\u0163ia B\u0103ncilor pentru Alimente din Rom\u00e2nia. Obiectivul pe termen lung al Edenred este sa devin\u0103 un liant \u00eentre companii, restaurante \u015fi asocia\u0163ii, care au ca misiune oferirea de hran\u0103 \u00een comunit\u0103\u0163ile defavorizate.<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nDoar anul acesta, 800 de angaja\u0163i au participat la workshopurile de nutri\u0163ie sus\u0163inute de speciali\u015fti \u00een domeniu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Ini\u0163iativele Edenred Rom\u00e2nia sunt aliniate pe trei direc\u0163ii de responsabilitate social\u0103: Ideal People, ce urm\u0103re\u015fte \u00eembun\u0103t\u0103\u0163irea calit\u0103\u0163ii vie\u0163ii oamenilor; Ideal Planet, dedicat protejarii mediului \u015fi Ideal Progress, ce vizeaz\u0103 implicarea \u00een dezvoltarea responsabil\u0103, bun\u0103starea \u015fi progresul comunit\u0103\u0163ilor locale. \u00cen ultimii doi ani, compania a sprijinit \u015fi dezvoltat ini\u0163iative al\u0103turi de Banca pentru Alimente, Asocia\u0163ia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,7211],"tags":[53198,10287,53736],"class_list":["post-212045","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-comert","tag-csr-2022","tag-mediu","tag-programul-food-fighting-obesity-through-offer-demand-edenred-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212045"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/212045\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}