{"id":211961,"date":"2023-01-10T18:00:56","date_gmt":"2023-01-10T18:00:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=211961"},"modified":"2023-01-10T18:00:56","modified_gmt":"2023-01-10T18:00:56","slug":"csr-2022-acorda-pantofilor-tai-o-noua-viata-ccc-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=211961","title":{"rendered":"CSR 2022. Acord\u0103 pantofilor t\u0103i o nou\u0103 via\u0163\u0103 – CCC Rom\u00e2nia"},"content":{"rendered":"

\nMotiva\u0163ie: <\/strong><\/p>\n

\n\u201eLa CCC, grija fa\u0163\u0103 de mediu se num\u0103r\u0103 printre preocup\u0103rile noastre majore. Ambi\u0163ia eviden\u0163iat\u0103 \u00een strategia noastr\u0103 de dezvoltare durabil\u0103 este de a plasa \u00een centrul aten\u0163iei at\u00e2t nevoile clien\u0163ilor, c\u00e2t \u015fi provoc\u0103rile de mediu pe fiecare pia\u0163\u0103 pe care ne desf\u0103\u015fur\u0103m activitatea. \u00cen martie, am lansat programul pilot \u00abAcord\u0103 pantofilor t\u0103i o nou\u0103 via\u0163\u0103\u00bb \u015fi am donat \u00eenc\u0103l\u0163\u0103mintea colectat\u0103 pentru a sprijini oamenii din Ucraina. Deoarece ini\u0163iativa noastr\u0103 a fost primit\u0103 cu entuziasm de clien\u0163i, acum am decis s\u0103 o extindem\u201d, a declarat Agnieszka K\u0119pi\u0144ska-Sadowska, CCC Group\u2019s ESG Director. La r\u00e2ndul s\u0103u, Bianca Grama, CEO, CCC Rom\u00e2nia, consider\u0103 c\u0103 un program eficient de CSR nu \u00eenseamn\u0103 doar a avea un impact pozitiv asupra societ\u0103\u0163ii, ci \u015fi asupra mediului. \u201eDatorit\u0103 acestui program, nu numai c\u0103 putem ajuta persoanele aflate \u00een nevoie, dar \u015fi s\u0103 cre\u015ftem gradul de con\u015ftientizare \u00een societate cu privire la avantajele economiei circulare.\u201d<\/p>\n

\n <\/p>\n

\nDescrierea proiectului: <\/strong><\/p>\n

\nProiectul a fost ini\u0163iat de grupul CCC la nivelul mai multor \u0163\u0103ri \u00een care retailerul este prezent, printre care \u015fi Rom\u00e2nia, \u015fi se adreseaz\u0103 clien\u0163ilor CCC \u015fi nu numai. Pentru a se al\u0103tura proiectului, lansat pe 11 iulie 2022, clien\u0163ii CCC \u00ee\u015fi pot aduce pantofii uza\u0163i la unul dintre magazinele offline desemnate ale lan\u0163ului, cu containere dedicate de predare care poart\u0103 sigla  \u201eAcord\u0103 pantofilor t\u0103i o nou\u0103 via\u0163\u0103\u201d. \u00cen schimb, to\u0163i cei care aleg s\u0103 doneze perechile de \u00eenc\u0103l\u0163\u0103minte vor primi o reducere de 10% la urm\u0103toarea achizi\u0163ie \u00een valoare de minimum 100 de lei. Orice persoan\u0103 poate aduce \u00een magazine \u00eenc\u0103l\u0163\u0103minte uzat\u0103 de la orice brand, de orice m\u0103rime \u015fi design. De asemenea, CCC se asigur\u0103 c\u0103 to\u0163i pantofii colecta\u0163i sunt gestiona\u0163i \u00een mod responsabil. \u00cenc\u0103l\u0163\u0103mintea, dup\u0103 dezinfectare \u015fi repara\u0163ii, va fi reciclat\u0103 sau stocat\u0103 \u00een siguran\u0163\u0103, par\u0163ial pentru combustibil alternativ. Prin acest program, CCC \u00ee\u015fi reitereaz\u0103 angajamentul fa\u0163\u0103 de mediu \u015fi promoveaz\u0103 un comportament con\u015ftient al consumatorilor. Ini\u0163iat \u00een aceast\u0103 var\u0103, proiectul s-a dovedit de succes \u015fi va fi continuat, cu posibilitatea extinderii la nivelul \u015fi mai multor magazine din \u0163ar\u0103, p\u00e2n\u0103 la finalul anului 2022.<\/p>\n

\n\"\"<\/p>\n

\nRezultate:<\/strong>
\n\u00cen cele cinci magazine CCC din \u0163ar\u0103: Bra\u015fov Coresi Mall, Bucure\u015fti Sun Plaza, Gala\u0163i Shopping City, Cluj VIVO! \u015fi Ia\u015fi Palas Mall, au fost colectate p\u00e2n\u0103 \u00een prezent sute de perechi de \u00eenc\u0103l\u0163\u0103minte uzat\u0103 care vor fi reutilizate \u00eentr-un mod responsabil, fiind analizate pentru reciclare sau depozitate \u00een siguran\u0163\u0103. O alt\u0103 campanie \u00een care compania s-a implicat anul acesta este proiectul din cadrul campaniei Back-to-School \u201eAjut\u0103m \u00eempreun\u0103! Doneaz\u0103 rucsacul vechi!\u201d, desf\u0103\u015furat \u00eentre 16 august \u2013 11 septembrie 2022.<\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: \u201eLa CCC, grija fa\u0163\u0103 de mediu se num\u0103r\u0103 printre preocup\u0103rile noastre majore. Ambi\u0163ia eviden\u0163iat\u0103 \u00een strategia noastr\u0103 de dezvoltare durabil\u0103 este de a plasa \u00een centrul aten\u0163iei at\u00e2t nevoile clien\u0163ilor, c\u00e2t \u015fi provoc\u0103rile de mediu pe fiecare pia\u0163\u0103 pe care ne desf\u0103\u015fur\u0103m activitatea. \u00cen martie, am lansat programul pilot \u00abAcord\u0103 pantofilor t\u0103i o nou\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,7211],"tags":[53716,53198,10287],"class_list":["post-211961","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-comert","tag-acorda-pantofilor-tai-o-noua-viata-ccc-romania","tag-csr-2022","tag-mediu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211961"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211961\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}