{"id":211749,"date":"2023-01-03T17:25:25","date_gmt":"2023-01-03T17:25:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=211749"},"modified":"2023-01-03T17:25:25","modified_gmt":"2023-01-03T17:25:25","slug":"fenomenul-anului-2023-care-vine-si-in-romania-buy-now-pay-later","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=211749","title":{"rendered":"Fenomenul anului 2023 care vine \u015fi \u00een Rom\u00e2nia &#8211; Buy Now Pay Later"},"content":{"rendered":"<p>\n\u00cen ultimii ani, start-up-urile din tehnologie au fost \u201epe val\u201d. Pl\u0103\u0163ile online au explodat \u00een perioada pandemiei COVID-19, ac\u0163iunile meme au \u00eenregistrat randamente uria\u015fe pe anumite pie\u0163e financiare, iar codurile QR au luat din nou amploare \u00een America de Nord. Tranzac\u0163iile de tip Buy Now Pay Later (cump\u0103r\u0103 acum, pl\u0103te\u015fte mai t\u00e2rziu) au \u00eenceput s\u0103 se popularizeze \u00een r\u00e2ndul consumatorilor online.<\/p>\n<p>\nRaluca Radu, Country Manager, Answear.ro spunea recent c\u0103 \u015fi clien\u0163ii lor le cer din ce \u00een ce mai des un astfel de serviciu: \u201eCeea ce sim\u0163im este c\u0103 \u00een sf\u00e2r\u015fit clientul a \u00eenceput s\u0103 cumpere online, dar este educat de noi \u015fi al\u0163i juc\u0103tori, iar a\u015ftept\u0103rile lor cresc, se a\u015fteapt\u0103 la livrare mai rapid\u0103, op\u0163iuni diverse de plat\u0103, op\u0163iuni diverse de livrare. Pe zona de metod\u0103 de plat\u0103, vom introduce o metod\u0103 de plat\u0103 int\u00e2rziat\u0103, buy now pay later.\u201d<\/p>\n<p>\nTranzac\u0163iile Buy Now Pay Later (BNPL) au \u00eenregistrat o cre\u015ftere uria\u015f\u0103 \u00een ultimii ani, ajung\u00e2nd \u00een 2022 la o valoare de 150 miliarde de dolari, iar anali\u015ftii cred c\u0103 acest trend va continua \u015fi \u00een urm\u0103torii ani.<\/p>\n<p>\nUn studiu realizat de Euromonitor arat\u0103 c\u0103 valoarea total\u0103 a tranzac\u0163iilor BNPL se compar\u0103 cu totalitatea tranzac\u0163iilor personale din Danemarca \u015fi Norvegia.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/21469656\/1\/capture.png?height=393&#038;width=600\" style=\"width: 600px; height: 393px;\" \/><\/p>\n<p>\n\u00centre anii 2017 \u015fi 2022, tranzac\u0163iile Buy Now Pay Later au crescut de trei ori, cu peste 300%, &nbsp;pe cele 47 de pie\u0163e analizate de Euromonitor. Cre\u015fterea agresiv\u0103 s-a simi\u0163it cel mai mult \u00een perioada pandemiei pe pia\u0163a fintech-urilor.<\/p>\n<p>\nAl\u0163i factori importan\u0163ii care au dus la aceast\u0103 cre\u015ftere reprezint\u0103 \u015fi incertitudinea cauzat\u0103 de infla\u0163ie \u015fi schimbarea comportamentului consumatorului \u00een urma pandemiei de coronavirus.<\/p>\n<p>\nAdop\u0163ia tranzac\u0163iilor BNPL difer\u0103 la nivel global. Primele locuri din topul \u0163\u0103rilor care au adoptat aceast\u0103 m\u0103sur\u0103 sunt ocupate de Suedia \u015fi Australia, urm\u00e2nd apoi Brazilia.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii ani, start-up-urile din tehnologie au fost \u201epe val\u201d. Pl\u0103\u0163ile online au explodat \u00een perioada pandemiei COVID-19, ac\u0163iunile meme au \u00eenregistrat randamente uria\u015fe pe anumite pie\u0163e financiare, iar codurile QR au luat din nou amploare \u00een America de Nord. Tranzac\u0163iile de tip Buy Now Pay Later (cump\u0103r\u0103 acum, pl\u0103te\u015fte mai t\u00e2rziu) au \u00eenceput s\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,21180,539,93,98],"class_list":["post-211749","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-fenomen","tag-online","tag-plati","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211749"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211749\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}