{"id":211741,"date":"2023-01-03T12:30:46","date_gmt":"2023-01-03T12:30:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=211741"},"modified":"2023-01-03T12:30:46","modified_gmt":"2023-01-03T12:30:46","slug":"csr-2022-gradina-noastra-carrefour-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=211741","title":{"rendered":"CSR 2022. Gr\u0103dina Noastr\u0103 &#8211; Carrefour Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie: <\/strong><\/p>\n<p>\nProiectul Gr\u0103dina Noastr\u0103 reprezint\u0103 un demers strategic implementat la nivel na\u0163ional, prin care Carrefour sus\u0163ine agricultorii locali \u015fi ultralocali. Acesta este aliniat la angajamentul global Act for Food asumat de Carrefour la nivel de grup \u00een 2018, prin care compania \u00ee\u015fi propune s\u0103 devin\u0103 lider mondial \u00een tranzi\u0163ia alimentar\u0103, oferind acces la alimente s\u0103n\u0103toase, de calitate \u015fi la pre\u0163uri corecte. Ca parte din acest angajament, prin proiectul Gr\u0103dina Noastr\u0103, Carrefour le ofer\u0103 clien\u0163ilor s\u0103i access la o ofert\u0103 variat\u0103 de fructe, legume \u015fi verde\u0163uri proaspete, satisf\u0103c\u00e2nd interesul crescut al acestora pentru produse locale. \u201eAmprenta local\u0103 reprezint\u0103 un pilon strategic esen\u0163ial pentru Carrefour. Prin acest proiect venim \u00een sprijinul produc\u0103torilor locali, sus\u0163in\u00e2nd \u00een acest fel dezvoltarea legumicol\u0103 a Rom\u00e2niei. De asemenea, prin acest model reu\u015fim s\u0103 r\u0103spundem cererii din r\u00e2ndul consumatorilor pentru produsele locale, dar \u015fi s\u0103 promov\u0103m colaborarea dintre fermieri \u015fi lan\u0163urile de retail. (\u2026) Cu at\u00e2t mai mult \u00een contextul \u00een care ne afl\u0103m, grija fa\u0163\u0103 de resursele comunit\u0103\u0163ii a devenit nu doar un \u00abnice to have\u00bb, ci un \u00abmust-have\u00bb. Astfel, mai mult dec\u00e2t oric\u00e2nd, implicarea companiilor \u00een proiecte care s\u0103 protejeze, s\u0103 valorifice sau s\u0103 poten\u0163eze aceste resurse este crucial\u0103.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong><\/p>\n<p>\nProiectul le ofer\u0103 produc\u0103torilor locali avantajele colabor\u0103rii cu o re\u0163ea na\u0163ional\u0103 de magazine (pia\u0163\u0103 de desfacere extins\u0103, preluare rapid\u0103 a produc\u0163iei, garan\u0163ia desfacerii, impact local extins, consultan\u0163\u0103 \u015fi sprijin \u00een privin\u0163a dezvolt\u0103rii, planific\u0103rii produc\u0163iei, garan\u0163ia calit\u0103\u0163ii produselor, asigurarea unui flux constant, planificat de produse care s\u0103 elimine risipa). Consumatorii pot beneficia de avantajele aprovizion\u0103rii din surse locale, oferind astfel garan\u0163ia securit\u0103\u0163ii alimentare, acces la produse locale de calitate, s\u0103n\u0103toase \u015fi curate, varietate de produse pe o perioad\u0103 extins\u0103 a anului, precum \u015fi prospe\u0163ime prin sistemul de distribu\u0163ie rapid\u0103 \u00eentre \u015fase \u015fi 24 ore de la culegere direct la raft. Punerea \u00een practic\u0103 a proiectului a vizat alegerea bazinelor legumicole, dezvoltarea unui cadru de func\u0163ionare, \u00eenfiin\u0163area primei cooperative cu cel pu\u0163in patru familii de fermieri \u2013 conform cadrului legal \u015fi atragerea de noi membri. Procesul vizeaz\u0103 at\u00e2t sprijinirea direct\u0103 a produc\u0103torilor locali, prin consultan\u0163\u0103, planificarea produc\u0163iei \u015fi oferirea accesului pe pia\u0163a de desfacere, c\u00e2t \u015fi prin comunicarea ini\u0163iativei c\u0103tre publicul larg, amplificat\u0103 odat\u0103 cu evenimentul de lansare Gr\u0103dina Noastr\u0103 prin parteneriate cu presa \u015fi influenceri locali.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nCa urmare a acestui proiect, \u00een v\u00e2rf de sezon, 100% din necesarul de legume \u015fi verde\u0163uri de sezon din re\u0163eaua Carrefour, care pot fi cultivate local, este asigurat de partenerii \u00eenscri\u015fi \u00een cele patru cooperative agricole Gr\u0103dina Noastr\u0103. Doar anul trecut, peste 7.500 de tone de fructe, legume \u015fi verde\u0163uri produse de cooperativele V\u0103r\u0103\u015fti \u015fi Zarand au ajuns pe rafturile magazinelor Carrefour din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Proiectul Gr\u0103dina Noastr\u0103 reprezint\u0103 un demers strategic implementat la nivel na\u0163ional, prin care Carrefour sus\u0163ine agricultorii locali \u015fi ultralocali. Acesta este aliniat la angajamentul global Act for Food asumat de Carrefour la nivel de grup \u00een 2018, prin care compania \u00ee\u015fi propune s\u0103 devin\u0103 lider mondial \u00een tranzi\u0163ia alimentar\u0103, oferind acces la alimente s\u0103n\u0103toase, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,9421,7211,531],"tags":[53198,53638,7855],"class_list":["post-211741","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-agricultura","category-comert","category-energie","tag-csr-2022","tag-gradina-noastra-carrefour-romania","tag-social"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211741"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211741\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}