{"id":211722,"date":"2023-01-02T19:14:59","date_gmt":"2023-01-02T19:14:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=211722"},"modified":"2023-01-02T19:14:59","modified_gmt":"2023-01-02T19:14:59","slug":"csr-2022-responsabilitate-pentru-cultura-natura-si-societate-karcher-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=211722","title":{"rendered":"CSR 2022. Responsabilitate pentru cultur\u0103, natur\u0103 \u015fi societate &#8211; K\u00e4rcher Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie: <\/strong><\/p>\n<p>\nResponsabilitatea social\u0103 este parte integrant\u0103 a strategiei companiei \u015fi reflect\u0103 filosofia \u015fi valorile cu care se identific\u0103, spune Monica Iavorschi, Managing Director, K\u00e4rcher Romania. \u201eLa fel cum avem o datorie fa\u0163\u0103 de clien\u0163ii no\u015ftri, avem o datorie \u015fi fa\u0163\u0103 de mediu \u015fi societate, de aceea alegem s\u0103 ne implic\u0103m \u00een activit\u0103\u0163i de responsabilitate social\u0103 cu fiecare ocazie. Sprijinirea Asocia\u0163iei SOS Satele Copiilor, a funda\u0163iei Amurtel, precum \u015fi a Crucii Ro\u015fii au fost un pas natural \u00een continuarea acestei misiuni. Am ales SOS Satele Copiilor, precum \u015fi celelalte funda\u0163ii deoarce consider\u0103m c\u0103 prin sprijinirea acestora reu\u015fim s\u0103 \u00eendeplinim cu succes rolul nostru \u00een cur\u0103\u0163area mediului \u015fi sprijinirea persoanelor aflate \u00een nevoie.\u201d Potrivit ei, este important ca organiza\u0163iile s\u0103 se implice \u00een proiecte de responsabilitate social\u0103 deoarece succesul vine \u00eempreun\u0103 cu responsabilitatea, iar a fi un bun cet\u0103\u0163ean corporatist \u00eenseamn\u0103 a-\u0163i asuma responsabilitatea. \u201eAcest lucru este cu at\u00e2t mai adev\u0103rat \u00eentr-o lume \u00een care sprijinul reciproc devine tot mai mult un lucru care \u0163ine de trecut. \u00cen calitate de companie de familie, vrem s\u0103 ne asum\u0103m responsabilitatea. Indiferent dac\u0103 este vorba de SOS Satele Copiilor, de cl\u0103diri istorice sau utilizarea economic\u0103 a resurselor, precum materiile prime, energia \u015fi apa, \u00eendeplinim rolul nostru \u00een cur\u0103\u0163area mediului \u015fi sprijinirea persoanelor aflate \u00een nevoie.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong><\/p>\n<p>\nCampania \u0163inte\u015fte copiii \u015fi tinerii din toate programele SOS din Bucure\u015fti, Bac\u0103u, Cisn\u0103die, dar \u015fi din alte zone din \u0163ar\u0103, unde SOS activeaz\u0103 prin centre de \u00eengrijire. Parte din campanie este evenimentul \u201eJocurile copil\u0103riei\u201d organizat de c\u0103tre Asocia\u0163ia SOS Satele Copiilor \u015fi sprijinit anul acesta de K\u00e4rcher Romania. Evenimentul se desf\u0103\u015foar\u0103 anual \u015fi adun\u0103 copiii \u015fi tinerii \u00eenscri\u015fi \u00een programele SOS pentru a s\u0103rb\u0103tori Ziua Interna\u0163ional\u0103 a Copilului. Anul acesta, peste 50 de copii au luat parte la o serie de activit\u0103\u0163i: momente artistice, ateliere de pictur\u0103, confec\u0163ionat br\u0103\u0163\u0103ri, tatuaje, pictat tricouri \u015fi mult\u0103 joac\u0103 pe terenul de sport. K\u00e4rcher Romania a sprijinit evenimentul cu o sponsorizare de 2.000 de euro, precum \u015fi cu o dona\u0163ie de 60 de aparate \u015fi solu\u0163ii de cur\u0103\u0163are in valoare de 27.000 de lei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nDona\u0163ia de aparate a acoperit nevoile tuturor centrelor SOS din \u0163ar\u0103 \u2013 Bucure\u015fti, Bac\u0103u, Cisn\u0103die, c\u00e2t \u015fi a caselor de \u00eengrijire, livrarea necesarului fiind realizat\u0103 pe fiecare punct \u00een parte. Aceste dot\u0103ri au constat \u00een aspiratoare, aparate de sp\u0103lat cu presiune, m\u0103turi pentru exterior, dar \u015fi solu\u0163ii dezinfectante \u015fi ustensile \u015fi produse de cur\u0103\u0163are manual\u0103. Valoarea financiar\u0103 a investi\u0163iei \u00een acest proiect a ajuns la aproximativ 37.000 de lei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Responsabilitatea social\u0103 este parte integrant\u0103 a strategiei companiei \u015fi reflect\u0103 filosofia \u015fi valorile cu care se identific\u0103, spune Monica Iavorschi, Managing Director, K\u00e4rcher Romania. \u201eLa fel cum avem o datorie fa\u0163\u0103 de clien\u0163ii no\u015ftri, avem o datorie \u015fi fa\u0163\u0103 de mediu \u015fi societate, de aceea alegem s\u0103 ne implic\u0103m \u00een activit\u0103\u0163i de responsabilitate social\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,7211,7208],"tags":[53198,53629,53628,7855],"class_list":["post-211722","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-comert","category-servicii-financiare","tag-csr-2022","tag-natura-si-societate-karcher-romania","tag-responsabilitate-pentru-cultura","tag-social"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211722"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211722\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}