{"id":211646,"date":"2022-12-31T13:51:04","date_gmt":"2022-12-31T13:51:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=211646"},"modified":"2022-12-31T13:51:04","modified_gmt":"2022-12-31T13:51:04","slug":"csr-2022-petcolectezi-si-castigi-coca-cola-hbc-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=211646","title":{"rendered":"CSR 2022. PETcolectezi \u015fi c\u00e2\u015ftigi &#8211; Coca-Cola HBC Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie: <\/strong><\/p>\n<p>\nReprezentan\u0163ii companiei consider\u0103 c\u0103 cele mai bune investi\u0163ii sunt cele \u00eentr-un viitor sustenabil \u015fi c\u0103 doar \u00eempreun\u0103 putem construi un viitor mai bun \u015fi o lume mai curat\u0103 pentru genera\u0163iile care vin. De aceea, Coca-Cola HBC Rom\u00e2nia \u015fi-a unit for\u0163ele cu Auchan, Green Point Management \u015fi Viitor Plus \u015fi a demarat \u201ePETcolectezi \u015fi c\u00e2\u015ftigi\u201d, o campanie de colectare separat\u0103 menit\u0103 s\u0103 creasc\u0103 nivelul de con\u015ftientizare a importan\u0163ei colect\u0103rii separate \u00een r\u00e2ndul consumatorilor. \u201eSustenabilitatea este o munc\u0103 de echip\u0103. Doar lucr\u00e2nd \u00eempreun\u0103, clien\u0163i, furnizori, consumatori, pe \u00eentreg lan\u0163ul de valoare, putem avea rezultatele pe care ni le dorim.\u201d Alte proiecte din zona de CSR \u00een care compania s-a implicat \u00een ultimii doi ani, al\u0103turi de diverse asocia\u0163ii, sunt: Lucrez din nou (The Social Incubator), Harta recicl\u0103rii (Viitor Plus), Big Belly (Asocia\u0163ia Green Academy), ExtravaCANza (Asocia\u0163ia Alucro), Eco-bon \u015fi Na\u0163ionala de reciclare (Asocia\u0163ia Alucro).<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong><\/p>\n<p>\nIni\u0163iativa, implementat\u0103 de organiza\u0163ia non-profit Viitor Plus \u015fi lansat\u0103 pe 19 ianuarie, a \u00eencurajat consumatorii s\u0103 aib\u0103 un comportament responsabil fa\u0163\u0103 de natur\u0103, le-a pus la dispozi\u0163ie infrastructur\u0103 dedicat\u0103 pentru a facilita colectarea separat\u0103 \u015fi a recompensat gestul lor de responsabilitate social\u0103. Campania, implementat\u0103 de organiza\u0163ia nonprofit Viitor Plus, a invitat consumatorii s\u0103 colecteze ambalaje de plastic de tip PET \u00een spa\u0163iile de colectare special amenajate \u00een hypermarket-urile \u015fi supermarketurile Auchan din toat\u0103 \u0163ara. Consumatorii care au ales s\u0103 colecteze separat ambalajele PET, folosind co\u015furile inteligente instalate \u00een spa\u0163iile Auchan \u015fi urm\u00e2nd pa\u015fii de pe www.petcolect.ro, au avut ocazia s\u0103 c\u00e2\u015ftige lunar premii \u00een cadrul campaniei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\n\u00cen doar patru luni, \u00een perioada 19 ianuarie \u2013 16 mai 2022, peste 1.500 de consumatori s-au al\u0103turat campaniei na\u0163ionale \u201ePETcolectezi \u015fi c\u00e2\u015ftigi\u201d \u015fi au colectat aproximativ 2 tone de PET-uri (un total de 86.325 de ambalaje de plastic de tip PET) \u00een spa\u0163iile de colectare special amenajate. De asemenea, participan\u0163ii au putut c\u00e2\u015ftiga \u00een fiecare lun\u0103 unul dintre cele 15 vouchere de cump\u0103r\u0103turi la Auchan, \u00een valoare de 100 de lei fiecare. De asemenea, la finalul campaniei, a fost acordat c\u00e2te un co\u015f cu produse marca Auchan pentru primii trei participan\u0163i care au colectat cele mai multe PET-uri pe \u00eentreaga durat\u0103 de desf\u0103\u015furare. Compania Coca-Cola HBC s-a angajat, la nivel global, ca p\u00e2n\u0103 \u00een 2030 s\u0103 recupereze \u015fi s\u0103 trimit\u0103 spre reciclare o cantitate de ambalaje echivalent\u0103 cu cea pe care o pune pe pia\u0163\u0103. Pentru a \u00eendeplini acest angajament, prin proiectele construite \u00een cadrul pilonului strategic Dup\u0103 Noi Str\u00e2ngem Tot Noi, compania investe\u015fte \u00een programe de informare \u015fi educare cu privire la importan\u0163a colect\u0103rii separate, precum \u015fi \u00een proiecte de cre\u015ftere a capacit\u0103\u0163ii de colectare prin infrastructur\u0103 nou\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Reprezentan\u0163ii companiei consider\u0103 c\u0103 cele mai bune investi\u0163ii sunt cele \u00eentr-un viitor sustenabil \u015fi c\u0103 doar \u00eempreun\u0103 putem construi un viitor mai bun \u015fi o lume mai curat\u0103 pentru genera\u0163iile care vin. De aceea, Coca-Cola HBC Rom\u00e2nia \u015fi-a unit for\u0163ele cu Auchan, Green Point Management \u015fi Viitor Plus \u015fi a demarat \u201ePETcolectezi \u015fi c\u00e2\u015ftigi\u201d, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,7211],"tags":[53198,10287,53612],"class_list":["post-211646","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-comert","tag-csr-2022","tag-mediu","tag-petcolectezi-si-castigi-coca-cola-hbc-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211646"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211646\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}