{"id":211471,"date":"2022-12-26T20:37:25","date_gmt":"2022-12-26T20:37:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=211471"},"modified":"2026-04-09T11:31:48","modified_gmt":"2026-04-09T11:31:48","slug":"csr-2022-anuarul-business-magazin-dedicat-responsabilitatii-sociale-cum-vor-companiile-din-romania-sa-schimbe-societatea-in-bine-farm-x-csr-caravanele-sanatate-pentru-fiecare-comunitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=211471","title":{"rendered":"CSR 2022, anuarul Business Magazin dedicat responsabilit\u0103\u0163ii sociale. Cum vor companiile din Rom\u00e2nia s\u0103 schimbe societatea \u00een bine? Farm x CSR caravanele \u201eS\u0103n\u0103tate pentru fiecare comunitate\u201d &#8211; PENNY"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie: <\/strong><\/p>\n<p>\nReprezentan\u0163ii PENNY Rom\u00e2nia consider\u0103 c\u0103, dac\u0103 ne dorim o societate mai bun\u0103 at\u00e2t din punct de vedere economic, c\u00e2t \u015fi social, este nevoie s\u0103 ne implic\u0103m cu to\u0163ii \u015fi s\u0103 sus\u0163inem cauzele care pot determina schimbarea. \u201eAm \u00een\u0163eles acest lucru \u015fi vom sprijini \u00een continuare ini\u0163iativele de acest fel. PENNY este o companie care ac\u0163ioneaz\u0103 cu grij\u0103 fa\u0163\u0103 de comunit\u0103\u0163ile \u00een care activeaz\u0103 \u015fi sus\u0163ine dezvoltarea acestora. Av\u00e2nd aceast\u0103 promisiune de brand, am ini\u0163iat proiectul propus \u00een parteneriat cu organiza\u0163ia Salva\u0163i Copiii Rom\u00e2nia\u201d, noteaz\u0103 reprezentan\u0163ii companiei. Proiectul Farm x CSR caravanele \u201eS\u0103n\u0103tate pentru fiecare comunitate\u201d a vizat un num\u0103r de aproximativ 450 de fete \u015fi femei vulnerabile din zone rurale defavorizate din trei jude\u0163e: Bra\u015fov, Ia\u015fi \u015fi Constan\u0163a. \u201eAm ales s\u0103 ne adres\u0103m acestui grup vulnerabil deoarece ne dorim ca nou-n\u0103scu\u0163ii \u015fi mamele lor din zonele rurale s\u0103 aib\u0103 mai u\u015for acces la informa\u0163ii \u015fi la serviciile medicale de care au nevoie.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong><\/p>\n<p>\nCampania a avut la baz\u0103 urm\u0103torul mecanism: la fiecare juc\u0103rie cump\u0103rat\u0103, PENNY a donat 1 leu c\u0103tre organiza\u0163ia nonguvernamental\u0103 Salva\u0163i Copiii. Prin intermediul acestui parteneriat, au fost organizate caravanele \u201eS\u0103n\u0103tate pentru fiecare comunitate\u201d, care au mers \u00een zone rurale defavorizate din Rom\u00e2nia \u015fi au oferit asisten\u0163\u0103 sociomedical\u0103 pentru tinere femei \u015fi viitoare mame. Caravanele au integrat servicii locale din sfera medical\u0103, social\u0103 \u015fi educa\u0163ional\u0103, dar \u015fi don\u0103ri de produse. P\u00e2n\u0103 acum, caravanele \u201eS\u0103n\u0103tate pentru fiecare comunitate\u201d au mers \u00een zone din jude\u0163ele Constan\u0163a \u015fi Ia\u015fi. \u201eAm comunicat aceast\u0103 campanie at\u00e2t extern, c\u00e2t \u015fi intern prin realizarea unor materiale video \u015fi colaborarea cu o serie de influenceri \u015fi KOLs PENNY, care sunt p\u0103rin\u0163i \u015fi care sunt interesa\u0163i de cauze umanitare. Cu ajutorul acestor influenceri, am reu\u015fit s\u0103 ajungem la zeci de mii de persoane, care, astfel, au aflat despre aceast\u0103 cauz\u0103 \u015fi au ales s\u0103 o sprijine, achizi\u0163ion\u00e2nd juc\u0103riile \u00eenscrise \u00een campanie.\u201d Nevoia de sprijin medical \u015fi educa\u0163ional este \u00een continuare mare \u00een multe zone rurale ale Rom\u00e2niei subliniaz\u0103 reprezentan\u0163ii PENNy. De aceea, cea de-a treia caravan\u0103 din cadrul acestui proiect va avea loc \u00een octombrie, \u00een jude\u0163ul Bra\u015fov.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nAproximativ 450 de fete \u015fi viitoare mame au beneficiat de sprijin sociomedical care a constat \u00een: access la servicii de s\u0103n\u0103tate, planificare familial\u0103 \u015fi \u00eengrijire pediatric\u0103. \u00cen plus, \u00een cadrul campaniei cu influenceri au fost \u00eenregistrate 126.194 de interac\u0163iuni \u015fi 419.802 vizualiz\u0103ri, iar reach-ul total a fost de 1,6 milioane. De asemenea, dup\u0103 prima caravan\u0103 care a mers \u00een Negru-Vod\u0103 (jude\u0163ul Constan\u0163a), compania a trimis \u015fi comunicat de pres\u0103 care a avut peste 160 de apari\u0163ii. Lista proiectelor \u00een care compania s-a implicat, \u00eempren\u0103 cu ONG-urile partenere, include Habitat for Humanity \u2013 Cantina pentru centrul social Buftea, parteneriatul cu Banca de Alimente \u015fi ajutorul acordat pentru prima linie printr-un parteneriat cu Solidar Social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Reprezentan\u0163ii PENNY Rom\u00e2nia consider\u0103 c\u0103, dac\u0103 ne dorim o societate mai bun\u0103 at\u00e2t din punct de vedere economic, c\u00e2t \u015fi social, este nevoie s\u0103 ne implic\u0103m cu to\u0163ii \u015fi s\u0103 sus\u0163inem cauzele care pot determina schimbarea. \u201eAm \u00een\u0163eles acest lucru \u015fi vom sprijini \u00een continuare ini\u0163iativele de acest fel. PENNY este o companie care [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,9421,7211],"tags":[53198,53584,7855],"class_list":["post-211471","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-agricultura","category-comert","tag-csr-2022","tag-farm-x-csr-caravanele-sanatate-pentru-fiecare-comunitate-penny","tag-social"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211471"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211471\/revisions"}],"predecessor-version":[{"id":211488,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/211471\/revisions\/211488"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}